Product Code Database
Hisense Group Co., Ltd. is a Chinese multinational major appliance and electronics manufacturer headquartered in Qingdao, Shandong province. Television sets are its main product, and it has been the largest TV manufacturer in China by market share since 2004. It was the world's fourth-largest TV manufacturer by market share in the first half of 2023 and the second-largest by number of units shipped in 2022. Hisense is also an original equipment manufacturer (OEM), so some of its products are sold to other companies and have brand names unrelated to Hisense.
Two major subsidiaries of Hisense Group are listed companies: Hisense Visual Technology () and Hisense H.A. (, ). HISENSE HOME APPLIANCES GROUP CO., LTD. Both had a state ownership of over 30% via Hisense's holding company before the end of 2020.
Hisense Group has over 80,000 employees worldwide, as well as 14 industrial parks, some of which are located in China (Qingdao, Shunde, and Huzhou), the Czech Republic, South Africa, and Mexico. There are also 18 R&D centers located in China (Qingdao and Shenzhen), the United States, Germany, Slovenia, Israel, and other countries. Timeline Hisense Official Site
Television production in China was limited until 1979, but a meeting of the Ministry of Electronics in Beijing concluded with calls for greater development of the civil-use electronics industry. Qingdao Number 2 Radio Factory was then merged with other local electronics makers and manufactured televisions under the name Qingdao General Television Factory in Shandong province.
The Hisense Group emerged in 1994 following radical changes initiated in 1992 by then-president Zhou Houjian, or perhaps even by Li Dezhen, director of the Electronic Instrument Bureau of Qingdao. The Hisense Electrical Appliance Share Holding Company (now Hisense Electrical Co Ltd) was publicly listed on the Shanghai Stock Exchange in April 1997. Increased competition and in the Chinese electronics market in the 1990s were a boon to Hisense, which gained ten failing enterprises by 1998.
Eager to expand beyond consumer electronics, Hisense Group aimed to become a regional leader in household appliances, computers and communications as well. This strategy prompted great outlays of capital on R&D and on the creation of industrial parks, etc.
Aware of the limitations in its own technology, Hisense opted to purchase technology from various companies. These include Matsushita, Hitachi, Lucent, NEC, Sanyo, Toshiba, and Qualcomm.
In 2005, Hisense developed a digital media processing chip named "HiView" for color television sets.
In 2013, Hisense invented a type of transparent 3D television.
In July 2015, Hisense bought a Mexico facility from Sharp for $23.7 million alongside rights to use the Sharp brand on televisions sold in North and South America.
In November 2017, Hisense announced it would gain a 95% controlling stake in Toshiba Visual Solutions for US$113 million. In 2018, Hisense became the majority shareholder in Slovenian appliance manufacturer Gorenje with 95.4% of shares.
In 2020, Hisense introduced the world's first true 8K 10 bit HDR screen TV that is based on an AI-powered HDR algorithm and an image quality engine claiming 6.5T supercomputing power.
In May 2022, Hisense announced the launch of the company's first 4K Fire TV. The TV has a 50-inch 60 Hz display with a bezel-less design. It uses Hisense's proprietary ULED (Ultra LED) technology and comes with support for Dolby vision HDR with Fire TV built in.
Hisense has developed , including regular Android-based and tablet computer, as well as Android smartphones with e-ink displays, and other related portable devices, marketed as e-ink music players and . Hisense has created a customized version of Android called Vision. In some regions (e.g. in Mexico and South Africa), Hisense is a major mobile phone manufacturer, primarily offering budget or mid-tier devices. In Indonesia, the company's mobile phones were largely offered under Smartfren's Andromax brand. In 2019, Hisense phones were made available in Serbia.
Although Hisense's core business are budget TVs, the company has a broad market coverage, offering devices in all price ranges. Particularly since the 2020s, the company has been offering high-end television models in large screen sizes, being the largest manufacturer of 100-inch TVs by shipment as of 2023. As of 2023, Hisense's Flagship product TV line is the UX series of mini LED TVs, which is positioned above the company's OLED models.
Hisense retails products under several brand names, including Hisense, Toshiba, Gorenje, Sharp, Kelon, Hitachi, Asko and Ronshen.
As of 2023, VIDAA reportedly operated on over 30 million connected devices worldwide. In 2024, VIDAA was the second most installed smart TV operating system behind Tizen.
VIDAA's partners include over 400 content providers, including services such as Netflix, YouTube, Amazon Prime Video, Disney+, Viaplay, Crunchyroll, and regional platforms. In addition, VIDAA offers native integration with technologies such as Dolby Vision, HDR10+, and DTS audio.
Here is a list of Hisense projectors available in 2024:
In June 2017, Hisense was sued by Sharp under its new owner Foxconn, seeking to have the license agreement halted. Sharp accused Hisense of damaging its brand equity by utilizing its trademarks on products it deemed to be "shoddily manufactured", including those that it believed to have violated U.S. safety standards for electromagnetic radiation, and deceptive advertising of their quality. Hisense denied it engaged in these practices, and stated that it planned to defend itself in court and "will continue to manufacture and sell quality televisions under the Sharp licensed brands."
In February 2018, Sharp dropped the lawsuit.
Hisense and Hitachi established Hisense-Hitachi Air-conditioning System Co Ltd in 2003. It designs, manufactures and markets its products, which include commercial and household central air-conditioning systems, in China. They sell Hisense-Hitachi products in Japan. It operates a commercial air-con production facility in the Hisense Information Industrial Park.
Hisense Air Conditioning Co Ltd is a subsidiary set up in the Hisense Pingdu Home Appliance Industrial Park in Pingdu, China, in 1996 to produce air-conditioners using frequency conversion air-conditioner technology purchased from Sanyo.
Hisense Australia Pty Ltd is headquartered in Qingdao, China. Hisense's Australian subsidiary helps distribute Hisense products. History/Profile: Brief History of Hisense Australia Hisense Australia Official Site
Hisense (Beijing) Electric Co Ltd took over a modern refrigerator factory near Beijing with the help of the local government after Whirlpool withdrew from the project in 1998. Hisense (Beijing) Electric Co Ltd is now responsible for R&D, production and marketing of refrigerators.
Hisense-Whirlpool (Zhejiang) Electric Appliances Co Ltd is a joint venture between Hisense Kelon and Whirlpool formed in 2008 for the development and production of washing machines and refrigerators, Whirlpool closing Shanghai washing machine plant reuters.com, Tue 7 April 2009 12:34pm EDT Hisense provides this joint venture with refrigerator know-how and Whirlpool, its washing machine manufacturing expertise. Whirlpool, Hisense in China appliance venture reuters.com, Mon 28 April 2008 9:30am EDT The company operates a plant in Huzhou, Zhejiang province, which manufactures washing machines and large capacity refrigerators. Timeline Hisense Official Site
They created Hisense Export & Import Co Ltd in 1991, this subsidiary is tasked with establishing OEM contracts with foreign companies.
Hisense Hungary Kft is a failed subsidiary established in 2004 as a joint venture with Flextronics. It was in Sárvár, Vas County, Hungary. Hisense Hungary Kft assembled TVs.
Initially, few of the products it manufactured sold under the Hisense brand name, and they focused on OEM products instead. As of 2009, the television plant has been shut down because of falling orders, and Hisense Hungary Kft operates with a staff of 13. Hisense Company Ltd's E-Trade Profile businessweek.com
In 2001, Hisense (Shandong) Information Technology Co Ltd created a subsidiary in Jinan, Shandong province, and this subsidiary handles infrastructure-use IT. It develops and markets security technology and intelligent traffic control products and their software.
Hisense Kelon is listed on two stock exchanges. Hisense Kelon is a large Hisense subsidiary.
Hisense Intelligent Commercial Equipment Co Ltd was founded in 1989, this subsidiary manufactures, designs, markets and services POS terminal, Cash register and other specialized peripheral equipment for retailing, tax monitoring and finance. Hisense Intelligent Commercial Equipment Co. Ltd. (HICE) Hisense Official Site It is also responsible for R&D and manufactures at the Hisense Yellow Island Information Product Manufacturing Park.
Hisense Mobile Communications Technology Co Ltd was created in 2005. Hisense Mobile Communications Technology Co Ltd has its roots in the Hisense Mobile Communications Research Institute, an R&D team created in 2000. Company Profile Hisense Mobile Communications Technology Official Site Holding 233 patents, 64 inventions and 116 software copyrights, Hisense Mobile Technologies at 4th Rank in Qingdao's Software Revenue News, Hisense Mobile Communications Technology Official Site, 08-12-03 its products include mobile handsets, Linux OS smart phones, wireless modules, PC cards and industry customized terminals.
The government of Qingdao erased Hisense Optics Co Ltd's debts and gave its assets to the Hisense Group in 1995. This subsidiary operates a remote control factory, a degaussing coil factory and an accessory parts factory. Products manufactured include remote controls, E Trade company profile for Hisense Optics businessweek.com degaussing coils and injection molded parts. It may also produce or produced optical instruments, cameras and telephones. It operates an injection molding workshop in Nancun town, Qingdao.
Hisense Optoelectronics Technology Co Ltd was created as a joint venture between Hisense, Ligent Photonics Inc, et al. in 2003, this subsidiary develops fiber optic products. Its R&D facilities are in Chicago and Qingdao, and it has a production base in the latter location. Hisense Intros 120km SFP Transceiver lightreading.com, 19 Aug. 2004 It is also responsible for marketing Ligent Photonics Inc products in Asia.
Hisense South Africa Development Enterprise Pty Ltd is the company's first overseas subsidiary. This failed joint venture with South African bank NED had a factory in South Africa that manufactured televisions and home-theater equipment. It may still be responsible for R&D and distribution to local retail outlets.
Hisense USA Co is a Georgia-based subsidiary responsible for some activities in the US. Hisense USA may distribute products to retailers or establish an R&D center. Hisense USA Corporation Hisense USA official site Founded in 2000 or 2001, it was initially headquartered in Los Angeles. It may initially have included an R&D facility. As of 2009, it has locations in Gwinnett, Suwanee, and unincorporated Gwinnett County, Georgia. Asian electronics maker grows in Gwinnett Hisense Corporate News, 2009-06-30
Hisense and Ligent Photonics Inc. established a joint venture in 2002. This subsidiary designs, develops and fabricates optical components for the telecommunications and data communications industries. Products are designed at its headquarters in St Charles, Illinois, and manufactured in China. This joint venture sells in North America, Europe and the Middle East through a network of sales representatives and in Asia through Hisense Optoelectronics. About Us Ligent Photonics Official Site
Qingdao Hisense Communications Co Ltd is a subsidiary manufactures mobile phones and operates an R&D facility. Established in 2001, it has a technical cooperation effort with Qualcomm and operates a mobile phone production base in a Hisense IT Industrial Park 90 minutes from Qingdao. Mobile Phones and Accessories Global Sources, September 2004, page 108, Google Book Search One of its products, the Hisense C108, is the first mobile phone to use Qualcomm's Bionics screen technology, Mirasol, Ultra Low-power Handset to Begin Shipping in China in 2008 PRNewswire, BARCELONA, Spain, 11 February which allows it to be easily read in direct sunlight.
Qingdao Hisense Network Technology Co Ltd was established in 2004. This subsidiary grew out of an internal Hisense department, the Information Technology Center, and provides IT consultancy services. Hisense Electronics Technological Service Co., Ltd fdbnetwork.com
Qingdao Hisense Property Management Co Ltd provides property management services, as well as product design, mold design, pattern making and mold processing and manufacturing, through this subsidiary. Management Hisense Official Site
Qingdao Hisense Real Estate Co Ltd was created in 1995. This subsidiary has over 40 completed developments in Shandong province, including residential buildings, apartments, villas, townhouses, office buildings and large industrial parks. Real Estate Hisense Official Site
Qingdao Hisense TransTech Co Ltd was founded in October 1998, this subsidiary manufactures and markets electronics E-Trade Company Overview Businessweek.com for urban traffic, public transport and logistics. Hisense TransTech Hisense TransTech Official Site Its products include traffic light control systems, traffic signal controllers, comprehensive public security and traffic information platforms, digital traffic violation video processing systems, public transport dispatch systems, the Hisense intelligent vehicular terminal, the Hisense mobile audio-visual intelligent vehicular terminal and electronic . Its products are marketed under the HiCon, HiECS, HiATMP, and HiDVS brand names.
As of 2005, Hisense Italy, Hisense's Italian office, may manage own-brand (as opposed to OEM) sales.
Wuhu Ecan Motors Co Ltd is a joint venture between Guangdong Kelon (Rongsheng) Co Ltd, Xiwenjin Co Ltd and Luminous Industrial Ltd. This company produces electric motors for the information industry and for office automation. It is in the Wuhu National High-tech and Industry Development Zone. 芜湖盈嘉电机有限公司 (Wuhu Ecan Motors Co Ltd) 公司简介 (Company Profile) jdjob88.com
Hisense Guangdong Multimedia Industrial Base was put into operation on 28 September 2007. This industrial base produces flat panel TVs and is in the Shunde District of the city of Foshan, Guangdong. Hisense Guangdong Multimedia Industry Base Put into Production Officially Official Site of the Shunde People's Government of Foshan, 2007-09-30
Hisense Industrial Park in South Africa was set up to manufacture televisions and major appliance. China's Hisense to build industrial park in South Africa – Xinhua forbes.com, 01.21.07, 10:25 PM ET
Hisense Information Industrial Park was created in 2001 Timeline Hisense Official Site and in Qingdao, Shandong, Household Appliances CEC China Official Site this industrial park is on 80 hectares of land. Hisense-Hitachi operates a commercial air-conditioning manufacturing facility in the park and from 2007 a LCD TV module production line also calls the park home. Timeline Hisense Official Site
Hisense Pingdu Home Appliance Industrial Park was in Pingdu, Shandong, it is home to Hisense Air Conditioning Co Ltd.
Hisense Yellow Island Information Product Manufacturing Park was encompassing over , Hisense Yellow Island Information Product Manufacturing Park is one of the twelve industrial parks owned by Hisense as of 2009.
Huzhou production base is a Hisense inverter-type/variable-frequency air-conditioner production base is in Huzhou, Zhejiang, and was set up on 8 May 2005. A joint venture between Hisense Air Conditioner Co Ltd and Zhejiang Xianke Air Conditioner Co, it is operated by subsidiary Hisense (Zhejiang) Air Conditioner Co Ltd and comprises a 60,000 square meter factory and over 200 mu of land. appliancedesign.com, 9 May 2005
Hisense Whirlpool (Huzhou) Household Appliances Industrial Park is a production base that manufactures washing machines and refrigerators for a joint venture with Whirlpool is at this Huzhou park. It comprises an 80,000 square meter factory on 20 hectares of land. Hisense Huzhou Projects CEC Official Site
Nanjing Refrigerator Industrial Park is in the Nanjing Xingang Economic and Technological Development Zone of Nanjing, Jiangsu. A refrigerator production base is in this industrial park. Timeline Hisense Official Site The site's factory is 52,000 square meters in size. Hisense Nanjing Projects CEC Official Site
Sichuan production base is a Hisense Kelon refrigerator production base with a 36,000 square meter factory is in Chengdu, Sichuan. Hisense Kelon Refrigerator Project CEC Official Site
In China, Hisense has begun a relationship with Beihang University (Beijing University of Aeronautics and Astronautics) to set up an engineering postgraduate program approved by the Ministry of Education and a collaboration with Peking University to set up an MBA remote education program.Sirkin, Harold L.; James W. Hemerling; and Arindam K. Bhattacharya (2008–06–011). GLOBALITY: Competing with Everyone from Everywhere for Everything. New York: Business Plus, 304.
Hisense was the global partner for the Lotus F1 team in 2014 and Infiniti Red Bull Racing team from 2015 to 2017.
Hisense was the main sponsor of the UEFA Euro 2016 and subsequently expanded their deal with the Union of European Football Associations (UEFA) to include all National Team Football competitions ahead of the UEFA Euro 2020, with the current deal set to expire in 2026.
Hisense has become an official sponsor of the FIFA World Cup, starting in the 2018 tournament in Russia and continuing to the next tournament in Qatar. Hisense also engages in various global marketing and advertising activities for both the 2017 FIFA Confederations Cup and the 2018 FIFA World Cup.
On 27 July 2017, Hisense and Aston Villa F.C. announced a strategic partnership.
In March 2020, Hisense announced they had entered a three-year agreement to be a major sponsor of the National Rugby League (NRL), in a deal that spans the NRL Telstra Premiership, State of Origin series, and NRL TV. Hisense has also been given the naming rights to Thursday Night Football as part of the agreement.
In August 2024, Hisense added a display preset on selected TV models tailored for the game .
On 30 October 2024, Hisense has been announced as the first official partner for the 2025 FIFA Club World Cup.
Products and services
Hisense manufactures Major appliance, televisions, , digital TV broadcasting equipment, , , wireless modules, wireless PC cards and optical components for the telecommunications and data communications industries. In 2018, Hisense released its first OLED television, and its first 8K television was released in 2021. In the early 2020s, the company has expanded into the projector market. At the 2023 CES, Hisense also presented several gaming monitors.
VIDAA
VIDAA is a Linux-based smart TV operating system developed by VIDAA USA, Inc., a subsidiary of Hisense. Introduced in 2014, VIDAA is designed to provide an integrated platform for accessing multimedia content, including streaming services, live TV, and applications, on Smart TV. It is implemented on a range of smart TVs produced by manufacturers such as Hisense, Toshiba, and Loewe. The operating system is able to aggregate content from various sources, allowing users to access content from different services from a unified platform.
Projector
Hisense entered the projector market in the mid-2010s. Popular models include the PX1-Pro and L9G, known for 4K UHD, HDR support, and advanced laser technology, offering vibrant visuals and excellent home cinema performance.
Brands
Hisense sells under multiple :
Sharp
In 2015, Hisense received a five-year license to use the Sharp brand on televisions in the America. Hisense also bought a Sharp factory in Mexico.
Operations
Subsidiaries
Hisense owns over 40 subsidiaries, About Us Hisense USA official site both inside and outside China.
Production bases
Hisense owns at least 14 manufacturing parks worldwide About Us Hisense Intelligent Commercial Equipment Co., Ltd.'s Alibaba.com site and operates several production bases.
Partnerships
In July 2008, Hisense agreed with Melbourne & Olympic Parks, allowing them six-year naming rights to Hisense Arena, a Melbourne Hisense Arena Melbourne & Olympic Parks website venue for spectator sports such as basketball, netball, dance sports, cycling, gymnastics and tennis. Hisense Arena austadiums.com It is the first stadium in the world to be named after a Chinese company. By 2018, the arena had been renamed Melbourne Arena.
Notes
See also
External links
Categories: Official Website, Electronics Companies Established In 1969, Electronics Companies Of China, Government-owned Companies Of China, Chinese Companies Established In 1969, 1997 Initial Public Offerings, Computer Hardware Companies, Computer Systems Companies, Companies Listed On The Shanghai Stock Exchange, Consumer Electronics Brands, Display Technology Companies, Mobile Phone Manufacturers, Mobile Phone Companies Of China, Point Of Sale Companies, Heating, Ventilation, And Air Conditioning Companies, Home Appliance Brands, Home Appliance Manufacturers Of China, Multinational Companies Headquartered In China, Chinese Brands, Video Equipment Manufacturers, Electric Motor Manufacturers, Pump Manufacturers, Engine Manufacturers Of China
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