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Didiom was a company focused on developing and bidding applications. The company's technology allowed users to stream music from their home computer collections to mobile devices without requiring data cables or . Didiom also offered a licensed catalog of over two million songs, where users could purchase music or bid for downloads by naming their own price, introducing a novel music purchasing model. In February 2011, Didiom was acquired by Exclaim Mobility, Thumbplay and Didiom sales show cloud music is not all silver lining (The Guardian) which was later rebranded as SnapOne and subsequently acquired by Synchronoss.


History
Didiom, an acronym for " Digital Distribution of Music," was founded in New York City in 2005 by Ran Assaf, who developed the concept during his graduate studies at . The company initially created a service based on a proprietary adaptive bargaining that dynamically adjusted prices, allowing users to name their own price for music downloads. The service launched in 2007 on , offering a small catalog of independent music.

In October 2008, Didiom launched a of a hybrid mobile service that allowed and users to stream audio from their home computer to their phone over high-speed . The service also included access to Didiom's MP3 store, Elevator Pitch: Didiom plays your desktop music collection through your mobile (The Guardian) which featured a catalog of over two million songs from independent music distributors, including , Didiom Partners with CD Baby to Offer 2 Million DRM-Free Music Downloads on Mobile Devices (PRWeb) Finetunes, Phonofile, and eClassical.

In February 2010, Didiom concluded its beta phase, discontinued its name-your-own-price music download service, and introduced Didiom Pro, a subscription-based audio streaming service. BlackBerry Travel Apps 10 Must-Have Downloads (CIO Magazine) Didiom Pro featured redesigned mobile and desktop applications that allowed users to stream audio from their personal computers to devices such as the , , , and . The service also enabled wireless downloading for offline listening, streaming of Windows Media DRM-protected content, and on-demand shuffling of audio collections.

Didiom partnered with Apple, , , , and BlackBerry to make the service available on platforms including Apple's App Store, Windows Marketplace for Mobile, , Verizon's VCast App Store, and . In February 2011, Didiom was acquired by Princeton-based Exclaim Mobility, a developer of consumer cloud-service applications, which was later rebranded as SnapOne and subsequently acquired by -listed Synchronoss Technologies.


Technology
Didiom developed a peer-to-peer () audio technology that enabled users to stream audio content from personal computers running Microsoft Windows to without relying on centralized servers. By leveraging users’ computing resources—such as processing power, storage, and network bandwidth—the system reduced the need for centralized infrastructure, providing a cost-effective and scalable solution for media access. This Decentralized Model also offered enhanced privacy by keeping media content on users’ devices rather than transferring it to Didiom's servers.

The desktop application scanned a user's computer for audio files, making them available for secure wireless streaming and downloading via an SSL-encrypted connection through Didiom's mobile application. As long as the user's computer remained connected to the internet, audio files could be accessed remotely from mobile devices.

Didiom's technology supported a range of audio file formats, including DRM-free and DRM-protected Windows Media Audio (WMA), MP3, , Advanced Audio Coding (AAC), M4A, and . It also integrated with from and Windows Media Player in formats such as WPL, PLS, and M3U. However, DRM-protected AAC files (M4P) from the and in the AA format from Audible were not supported.

By distributing workloads across users’ devices, Didiom's P2P-based architecture allowed the system to scale organically, reducing server maintenance requirements and operational costs while offering a flexible and efficient solution for remote audio streaming.


Awards
Didiom received multiple industry accolades for its products, including recognition from The One Club One Show Interactive: 2008 Winners (The One Club) and the Academy of Interactive & Visual Arts. In 2010, Red Herring magazine named Didiom among North America's top 200 private technology companies Red Herring 100 North America Finalists (Red Herring Magazine) and included it in its global list of the top 200 private technology companies. Red Herring 100 Global Finalists (Red Herring Magazine)


External links
Didiom on Facebook

Didiom’s advertising library on Flickr

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