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The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America, and in December 2006 for most other regions of the world. It is Nintendo's fifth major home game console, following the GameCube, and is a seventh-generation console alongside Microsoft's Xbox 360 and Sony's PlayStation 3.
The Nintendo president, Satoru Iwata, focused on appealing to a broader audience through innovative gameplay, rather than competing with Microsoft and Sony on raw computational power. Shigeru Miyamoto and Genyo Takeda led development, which was initially codenamed Revolution. The Wii emphasized new forms of interaction, particularly through its wireless controller, the Wii Remote, which featured motion-tracking controls and could recognize gestures and function as a pointing device. The Wii was Nintendo's first console with native Internet connectivity, enabling Online game and digital distribution via the Wii Shop Channel. It also supported wireless connectivity with the handheld Nintendo DS console for select games. Early models were backward-compatible with GameCube games and accessories. Nintendo later released cheaper versions: the RVL-101, without GameCube compatibility, and the Wii Mini, which removed features such as online connectivity and SD card storage.
Because of Nintendo's reduced focus on computational power, the Wii and its games were less expensive to produce than those of its competitors. It was extremely popular at launch, and was in short supply in some markets. Wii Sports, a pack-in game, became the Wii killer app while new entries in the Super Mario, Legend of Zelda, Pokémon, and Metroid series helped boost its popularity. Within a year, the Wii became the best-selling console of the seventh generation and a social phenomenon in many countries. Total lifetime sales of the Wii reached over 101 million units, making it Nintendo's best-selling home console until it was surpassed by the Nintendo Switch in 2021. As of 2022, it is the fifth-best-selling home console of all time.
The popularity of the Wii's motion-controlled games led Microsoft and Sony to develop the Kinect and PlayStation Move. The Wii achieved Nintendo's goal of attracting a broader audience to video game consoles, but it also alienated core gamers. In an attempt to recapture this key demographic, Nintendo released their next home console, the Wii U, in 2012, which failed. The Wii was discontinued in October 2013, though the Wii Mini continued production for a few years, and some online services persisted until 2019.
Miyamoto cited the unconventional input controllers of Dance Dance Revolution as an inspiration for developing new kinds of controllers. On September 24, 2001, Nintendo began collaborating with Gyration Inc., a company that held several patents in Motion detector technology, to prototype motion-based input devices using Gyration's patents.
After succeeding Hiroshi Yamauchi as Nintendo president in May 2002, Satoru Iwata acknowledged that the company had fallen behind industry trends, particularly in online gaming. He also wanted Nintendo to develop hardware and video games that would appeal to all demographics. Internal market research revealed that Nintendo's prior focus on unconventional hardware had made its platforms more difficult for third-party developers to support, weakening its competitive position. One of Iwata's first major initiatives in response was the development of the Nintendo DS, a dual-screen handheld console with a touchscreen, to revitalize their handheld console line.
In 2003, Iwata met with Miyamoto and Genyo Takeda to discuss the company's market strategy. He directed Takeda to "go off the tech roadmap" in designing the new console, emphasizing that it needed to be accessible, especially to non-traditional audiences, including mothers. He also wanted backward compatibility with earlier Nintendo games to reduce household clutter. Takeda led hardware development, while Miyamoto focused on designing a new controller, leveraging Gyration's motion-sensing technology. Iwata proposed using motion controls as a means to simplify the gaming interface and expand its appeal. An initial prototype was completed within six months.
The Nintendo DS was said to have influenced the design of the new console. Nintendo observed that the DS's novel dual-screen interface had attracted non-traditional players and aimed to replicate that success on their home console platform. Designer Ken'ichiro Ashida recalled, "We had the DS on our minds as we worked on the Wii. We thought about copying the DS's touch-panel interface and even came up with a prototype." The idea was ultimately abandoned to avoid redundancy between the two systems. Miyamoto later remarked, "If the DS had flopped, we might have taken the Wii back to the drawing board."
The console, still named "Revolution", was formally presented to the public at E3 in May 2005. At this time, the console's motion controller was not yet finalized and was omitted from the unveiling. Iwata held the console above him with one hand to emphasize its size relative to its rivals. The reduced form factor meant lower power consumption and less heat output, and was also designed to appeal to parents, who were thought to be more likely to allow the device into the living room if it was small and attractive. The console's minimalist aesthetic invited comparisons to Apple's original iPod. Iwata reportedly used a stack of three DVD cases as a reference for the final size. The prototype shown was black, though the final retail version, released the following year, was only available in white.
In September 2005, Iwata demonstrated a prototype of the controller at the Tokyo Game Show. By this stage, the hardware closely resembled the final Wii Remote and Nunchuk. During the presentation, Iwata demonstrated the controller's motion-sensing capabilities, supported a video with commentary from developers such as Hideo Kojima and Yuji Horii, who had tested the controller and believed people would be drawn in by it.
The console's official name, "Wii," was announced in April, a month ahead of E3 2006. The stylized spelling—with two lowercase "i"s—was designed to represent both two people standing side by side and the pairing of the Wii Remote and Nunchuk. In its announcement, Nintendo explained: "Wii sounds like 'we', which emphasizes that the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion."
The name drew widespread mockery and criticism. Forbes reported that Nintendo fans feared the name would perpetuate the perception that Nintendo made consoles primarily for children. BBC News reported the day after the name was announced that "a long list of puerile jokes, based on the name," had appeared on the Internet. Some video game developers and journalists expressed a preference for the codename "Revolution." President of Nintendo of America Reggie Fils-Aimé defended the name, saying that the company chose the name over "Revolution" because they wanted something short, distinctive, and easily pronounceable in all cultures.
The Wii was made available for press demonstrations at E3 2006, where Nintendo also revealed several planned launch games. At the same event, the company reaffirmed its intention to release the console by the end of 2006.
As part of its launch campaign, Nintendo promoted the Wii in North America through a series of television advertisements directed by Academy Award winner Stephen Gaghan. The internet ads campaign featured slogans like "Wii would like to play" and "Experience a new way to play". Launched in November 2006, the campaign had a budget exceeding for the year.
These ads targeted a broader demographic compared to other consoles, inviting parents and grandparents to experience the Wii. Nintendo's goal was to appeal to a wider audience than its competitors in the seventh generation. In December 2006, Iwata stated that Nintendo didn't view itself as "fighting Sony," but instead focused on how to expand the gaming demographic. This strategy proved successful as the Wii became a global social phenomenon throughout 2007.
The Wii's launch in other regions took several years. It arrived in South Africa on September 30, 2007, South Korea on April 26, 2008, Taiwan on July 12, 2008, India on September 30, 2008, and Hong Kong on December 12, 2009. Nintendo had planned to work with its localization partner, iQue, to release the Wii in China in 2008, but was unable to meet the requirements to circumvent the ban on foreign-made consoles imposed by the Chinese government.
Nintendo continued to sell the revised Wii model and the Wii Mini alongside the Wii U during the Wii U's first release year. During 2013, Nintendo began to sunset certain Wii online functions as they pushed consumers towards the Wii U as a replacement system or towards the offline Wii Mini, though the Wii Shop Channel remained available. Nintendo discontinued production of the Wii in October 2013 after selling over 100 million units worldwide, though the company continued to produce the Wii Mini unit primarily for the North American market. The WiiConnect24 service and several channels based on that service were shuttered in June 2013. Support for online multiplayer games via the Nintendo Wi-Fi Connection were discontinued in May 2014, while the Wii Shop was closed in January 2019, effectively ending its online services. The Wii Mini continued to be manufactured for some time after.
Despite the Wii's discontinuation, some developers continued to produce Wii games. Ubisoft released Just Dance games for the Wii up to Just Dance 2020 (2019). Vblank Entertainment's along with Retro City Rampage DX are the most recent Wii games, which were released on July 9, 2020, more than 13 years after the Wii's launch. On January 27, 2020, Nintendo announced that from February 6 it will no longer repair Wii consoles due to a scarcity of spare parts.
The Wii's CPU, named Broadway, is a 32-bit chip developed by IBM. Based on the same PowerPC architecture as the GameCube's Gekko processor, it runs at 729 MHz and was manufactured using a more efficient 90 nm process, reducing power consumption by about 20% compared to Gekko's 180 nm process. Other system functions are handled by Hollywood, a system-on-a-chip (SoC) developed by ATI Technologies that combines graphics, audio, and input/output functions. Its graphics processing unit (GPU) is an updated version of the GameCube's ATI Flipper, running at 243 MHz, 1.5 times faster, allowing it to support more advanced visual effects and including 3 MB of embedded texture memory. It also contains Starlet, an ARM-based coprocessor with 96 KB of RAM that manages input/output operations and system security. Hollywood integrates 24 MB of high-speed 1T-SRAM that works alongside 64 MB of GDDR3 memory mounted on the motherboard, bringing the total system memory to 88 MB. In terms of computational power, the Wii was about 1.5 to 2 times more powerful than the GameCube, but was the least powerful of the major home consoles of its generation.
The Wii's motherboard has a WiFi module, supporting 802.11b and 802.11g modes, and a Bluetooth module to communicate with its controllers. A USB-based LAN adapter can connect the Wii to a wired Ethernet network.
Games are read via a front slot-loading optical drive compatible with Nintendo's proprietary 12 cm Wii discs and 8 cm GameCube discs. However, it does not support standard optical media such as DVDs or CDs. Although Nintendo had planned on incorporating this feature into later revisions of the Wii, the demand for the console meant a delay in their schedule, until the feature lost interest. Nintendo later explained that they felt that most consumers owned other devices with DVD playback capability, and it allowed them to avoid the additional cost associated with licensing patents for the technology. The optical drive slot is illuminated with LEDs that indicate system activity, for example, pulsing blue when receiving messages via WiiConnect24 or during disc reading.
The system includes 512 MB of internal flash memory for storing saved data and downloaded content. This storage could be expanded via SD card inserted into a slot behind a front panel. A later system update enabled users to launch Wii channels and play Virtual Console and WiiWare games directly from SD cards.
The rear of the console houses video output and power connectors, along with two USB ports. When oriented vertically, the top panel reveals four GameCube controller ports and two GameCube memory card slots.
At launch, the Wii was Nintendo's smallest home console. Measuring wide, tall, and deep in its vertical orientation, the system was slightly larger than three keep case stacked together. The console was designed to operate either horizontally or vertically. Its included stand, used for stability in vertical placement, measures wide, tall, and deep. Weighing , the Wii was the lightest of the three major seventh-generation consoles.
The Wii Remote features traditional controller inputs, including a directional pad, three face action buttons, a shoulder trigger, and four system-related buttons including a power switch. The Wii Remote connects to the Wii via Bluetooth with an approximate range, communicating the sensor and control information to the console unit. The Wii Remote includes an internal speaker and a rumble pack that can be triggered by a game to provide feedback directly to the player's hand. Up to four Wii Remotes could connect wirelessly to a Wii, with LED lights on each remote indicating which controller number the Remote had connected as. The remote is electric battery-operated, and when the Remote is not powered on, these LED lights can display the remaining battery power.
A wrist-mounted strap is included with the Wii Remote, with one end affixed to the bottom of the unit. Nintendo strongly encouraged players to use the strap in case the Wii Remote accidentally slipped out of their hands. Nintendo recalled the original straps in December 2006 and provided a free, stronger strap as a replacement, as well as packaging the new strap in future bundles after the company faced legal challenges from users that reported damage to their homes from the Wii Remote slipping from their hands while playing. In October 2007, Nintendo also added a silicone Wii Remote Jacket to shipments of the Wii and Wii Remote, as well as a free offering for existing users. The Jacket wraps around the bulk of the remote but leaves access to the various buttons and connectors, providing a stickier surface in the user's grip to further reduce the chance of the Remote falling out of the player's hand.
Accessories can be connected to a Wii Remote through a proprietary port at the base of the controller. The Wii shipped with the bundled Wii Nunchuk—a handheld unit with an accelerometer, analog stick, and two trigger buttons—which connected to this port on the Wii Remote via a cable in length. Players hold both the Wii Remote and Nunchuk in separate hands to control supported games.
The Wii MotionPlus accessory plugs into the port at the base of the Wii Remote and augments the existing sensors with to allow for finer motion detection. The MotionPlus accessory was released in June 2009 with a number of new games directly supporting this new functionality, including Wii Sports Resort which included the accessory as part of a bundle. The MotionPlus functionality was later incorporated into a revision of the controller called the Wii Remote Plus, first released in October 2010. A number of third-party controller manufacturers developed their own lower-cost versions of the Wii Remote, though these generally were less accurate or lacked the sensitivity that Nintendo's unit had.
The Wii Balance Board was released alongside Wii Fit in December 2007. It is a wireless balance board accessory for the Wii, with multiple pressure sensors used to measure the user's center of balance. Wii Fit offers a number of different exercise modes which monitored the player's position on the board, as well as exercise gamification, as to encourage players to exercise daily. In addition to use in Nintendo's Wii Fit Plus that expanded the range of exercises using the Wii Balance Board, the accessory can be used in other third-party games that translated the player's balance on the unit into in-game controls such as Shaun White Snowboarding and Skate It. Namco Bandai produced a mat controller (a simpler, less-sophisticated competitor to the Balance Board).
One of Iwata's initiatives at Nintendo was focused on "quality of life" products, those that encouraged players to do other activities beyond simply sitting and playing video games as to promote physical wellbeing. The use of motion controls in the Wii served part of this, but Nintendo developed additional accessories to give awareness of one's health as a lead-in for the company to break into the healthcare field. At E3 2009, Nintendo had presented a "Vitality Sensor" accessory that would be used to measure a player's pulse as a lead-in to a larger quality of life initiative, but this product was never released. In a 2013 Q&A, Satoru Iwata revealed that the Vitality Sensor had been shelved, as internal testing found that the device did not work with all users, and its use cases were too narrow. Despite this, Nintendo has continued Iwata's quality of life program with further products on later consoles and games.
A number of first- and third-party accessories were developed that the Wii Remote could be slotted into and then used in a more physical manner that took advantage of the accelerometer and gyroscopic functions of the controller. Some copies of Mario Kart Wii shipped with the Wii Wheel, a plastic steering wheel frame with the Wii Remote could be inserted into, so that players could steer more effectively in game. that used plastic instruments, such as Guitar Hero III, shipped with instruments that the Wii Remote could be slotted into; the remote powered the various buttons on the controller and relayed that to the Wii.
Although Nintendo showed the console and the Wii Remote in white, black, silver, lime-green and red before it was released, it was only available in white for its first two-and-a-half years of sales. Black consoles were available in Japan in August 2009, in Europe in November 2009 and in North America in May 2010. A red Wii system bundle was available in Japan on November 11, 2010, commemorating the 25th anniversary of Super Mario Bros. The European version of the limited-edition red Wii bundle was released on October 29, 2010, which includes the original Donkey Kong game pre-installed onto the console, New Super Mario Bros. Wii and Wii Sports. The red Wii bundle was released in North America on November 7, 2010, with New Super Mario Bros. Wii and Wii Sports. All of the red Wii system bundles feature the Wii Remote Plus, with integrated Wii MotionPlus technology.
The console was first released in North America on October 23, 2011, in a black finish, bundled with a black Wii Remote Plus and Nunchuk, along with New Super Mario Bros. Wii and a limited-edition soundtrack for Super Mario Galaxy. It was released in Europe on November 4, 2011, in a white finish, bundled with a white Wii Remote Plus and Nunchuk, along with Wii Party and Wii Sports. A special bundle featuring a blue version of the revised Wii model and Wii Remote Plus and Nunchuk with the inclusion of Mario & Sonic at the London 2012 Olympic Games was released in Europe on November 18, 2011, in collaboration with Sega. Nintendo later revised the North American bundle by replacing the prior pack-in game and soundtrack with the original Wii Sports duology; the new bundle was released on October 28, 2012.
The Wii Mini was first released on December 7, 2012, exclusively in Canada with a MSRP of . It was later released in Europe on March 22, 2013, and in the United States on November 17, 2013. The Canadian and European releases did not include a game, while Mario Kart Wii had been included in all launch bundles in the United States. Nintendo added several best-selling and critically acclaimed Wii games to its Nintendo Selects label and marketed those alongside the Wii Mini's release. The Wii Mini was never released in countries outside of Canada, Europe and the United States.
The Wii launched with six channels: the Disc Channel which was used to launch Wii and GameCube games from an optical disc; the Mii Channel to create Mii avatars; the Photo Channel which could be used to view and edit photos stored on an SD card; the Wii Shop Channel to purchase new games and applications; the Forecast Channel and the News Channel. In addition to default channels that came with the Wii, new channels could be added through system updates, downloaded applications from the Wii Shop Channel, or added by games themselves. Shortly after launch, other free channels created by Nintendo were made available to users, including the Internet Channel, a modified version of the Opera web browser for the Wii which supports USB keyboard input and Adobe Flash Player.
The Wii Menu channels feature music composed by video game composer Kazumi Totaka.
The Wii also includes a system that records the playtime based on any game or app on the system. While Nintendo decided against a profile system that would require each user to identify themselves, they kept the cumulative playtime tracking system, which cannot be erased or altered, to give parents the means to review their children's use of the Wii.
Twenty-one games were announced for launch day in North and South America, with another twelve announced for release later in 2006. Among the system's launch game in all regions were Wii Sports, which was bundled in all Wii packages except in Japan and South Korea, , Sega's , and Ubisoft's Red Steel. had been scheduled as a Wii launch game, but was delayed to 2007 a few months before the Wii's launch. Nintendo had also planned to release Super Smash Bros. Brawl as a launch game, but its director, Masahiro Sakurai, said there were problems in adapting the format to the Wii's motion controls.
New Wii games included those from Nintendo's flagship franchises such as The Legend of Zelda, Super Mario, Pokémon, and Metroid. Nintendo has received third-party support from companies such as Ubisoft, Sega, Square Enix, Activision Blizzard, Electronic Arts, and Capcom, with more games being developed for Wii than for the PlayStation 3 or Xbox 360. Nintendo also launched the New Play Control! line, a selection of enhanced Porting of first-party GameCube games that have been updated to capitalize on the Wii's motion controls.
The Wii was praised for its simple yet responsive controls, as well as its simplicity that appeals to broader audiences. Although Dan Grabham of Tech Radar enjoyed its simple mechanics, stating how "even grandparents can pick things up pretty quickly", he also enjoyed the depth of content carried over from the GameCube. CNET likened the "no-brainer" setup and the easy to navigate home screen. Will Wright, the creator of The Sims, called the Wii "the only next gen system I've seen", and rather considered the PS3 and the Xbox 360 as simply successors with "incremental improvement". He believed that the Wii did not only improve on graphics, but also complimented how it "hits a completely different demographic". Reviewers were fond of the compact design, with Ars Technica comparing it to an Apple product.
By 2008, two years after the Wii's release, Nintendo acknowledged several limitations and challenges with the system (such as the perception that the system catered primarily to a "casual" audience and was unpopular among Core gamer gamers). Miyamoto admitted that the lack of support for high-definition video output on the Wii and its limited network infrastructure also contributed to the system being regarded separately from its competitors' systems, the Xbox 360 and PlayStation 3. Miyamoto originally defended Nintendo's decision to not include HD graphics in the Wii, stating that the number of HDTV's in people's homes at the time was "really not that high, yet. Of course I think five years down the road it would be pretty much a given that Nintendo would create an HD system, but right now the predominant television set in the world is a non-HD set." In 2013, Miyamoto said in an interview with Japanese video game website 4Gamer that "Even for the Wii, no matter how much it made the system cost, it would have been great if it were HD in the first place."
At the same time, criticism of the Wii Remote and Wii hardware specifications had surfaced. Former GameSpot editor and Giant Bomb founder Jeff Gerstmann stated that the controller's speaker produces low-quality sound, while Factor 5 co-founder Julian Eggebrecht stated that the console has inferior audio capabilities and graphics. UK-based developer Crytek UK stated that the Wii hardware lacks the power necessary to run the software it scheduled for release on other seventh-generation consoles. frd.co.uk. Retrieved March 8, 2007. Online connectivity of the Wii was also criticized; Matt Casamassina of IGN compared it to the "entirely unintuitive" service provided for the Nintendo DS.
Although the Wii Mini was met with praise for being cheap, considering it was bundled with a Wii Remote, Nunchuk and a copy of Mario Kart Wii, it was considered inferior compared to the original console. Critics were disappointed in the lack of online play and backward compatibility with GameCube games, and also believed the hardware was still rather quite large, being about half the size of the Wii; Eurogamers Richard Leadbetter thought the Wii Mini was not any more "living room friendly", as he believed the "bright red plastics make it stand out much more than the more neutral blacks and whites of existing model's casing." He stated that the overall design was rough in texture, and seemed to have been built with emphasis on durability. Nintendo Life reviewer Damien McFerran said that the lightweight design of the Wii Mini makes it feel "a little cheaper and less dependable" with empty space inside the shell. CNET criticized the pop-open lid for inserting disks to be "cheap-feeling".
Additionally, the lack of third-party support also came from the fact that first-party games released by Nintendo were too successful, and developers were having issues with competing. Game developers, such as Rod Cousens, CEO of Codemasters were having issues with the slow sales on the Wii. The Nikkei Business Daily, a Japanese newspaper, claimed that companies were too nervous to start or continue making games for the console, some of which considering the Wii to be a fad that will eventually die down in popularity. Nintendo considered why this was the case was due to the fact that they "know the Wii's special characteristics better than anyone", and began developing the games for the console long before its release, giving them a head start.
Due to struggling sales during 2010, developers began creating alternative options. Capcom took note of the difficulty of making money on the Wii, and shifted their content to making fewer games, but with higher quality. According to Sony, many third-party developers originally making games for the Wii started focusing attention more of the PlayStation 3 and Xbox 360.
At the March 2009 Game Developers Conference, Iwata reported that the Wii had reached 50 million sales. Nintendo announced its first price reductions for the console in September 2009, dropping the MSRP from to . The price cut had come days after both Sony and Microsoft announced similar price cuts on the PlayStation 3 and Xbox 360 consoles. Nintendo stated that the price reduction was in anticipation of drawing in more consumers who still cautious about buying a video game console. The Wii became the best-selling home video game console produced by Nintendo during 2009, with sales exceeding 67 million units.
In 2010, sales of the Wii began to decline, falling by 21 percent from the previous year. The drop in sales was considered to be due to a combination of the introduction of the PlayStation Move and Kinect motion control systems on the PlayStation 3 and Xbox 360 systems, and the waning fad of the Wii system. Wii sales also weakened into 2011 as third-party support for the console waned; major publishers were passing over the Wii which was underpowered and used non-standard development tools, and instead focused on games for the PlayStation 3, Xbox 360 and personal computers. Publishers were also drawn away from the Wii with the promise of the more powerful Wii U in the near future. Wii sales continued to decline into 2012, falling by half from the previous year. After its release in Canada on December 7, 2012, the Wii Mini had sold 35,700 units by January 31, 2013.
The Wii surpassed 100 million units sold worldwide during the second quarter of 2013. The Wii had total lifetime sales of 101.63 million consoles worldwide as of March 31, 2016, the last reported data for the console by Nintendo. At least 48 million consoles were sold in North America, 12 million in Japan, and 40 million in all other regions. , the Wii is the fifth-best-selling home console of all time, surpassed by the original PlayStation (102.4 million units), the PlayStation 4 (117.2 million units), the Nintendo Switch (125.62 million units), and the PlayStation 2 (159 million units). , the Wii is Nintendo's second-best-selling home console, having been outsold by the Nintendo Switch in late 2021 at 143.42 million units.
, nine Wii games had sold over ten million units globally, which included Wii Sports (82.90 million, including pack-in copies), Mario Kart Wii (37.38 million), Wii Sports Resort (33.14 million), New Super Mario Bros. Wii (30.32 million), Wii Play (28.02 million), Wii Fit (22.67 million), Wii Fit Plus (21.13 million), Super Smash Bros. Brawl (13.32 million), and Super Mario Galaxy (12.80 million). A total of 921.85 million Wii games had been sold by June 30, 2022. The popularity of Wii Sports was considered part of the console's success, making it a killer app for the Wii as it drew those that typically did not play video games to the system.
There were lawsuits against Nintendo claiming physical damage done by ineffective wrist straps on the Wii Remote when they slipped out of players' hands and broke television screens or windows. The first class action suit filed in December 2006 led Nintendo to issue a product recall for the existing wrist straps and send out new versions that had an improved securing mechanism for the wrist. A second class action lawsuit was filed by a mother in Colorado in December 2008, claiming the updated wrist straps were still ineffective. This suit was dismissed by September 2010, finding for Nintendo that the wrist straps were not knowingly faulty under Colorado consumer protection laws.
Part of the Wii's success was attributed to its lower cost compared to the other consoles. While Microsoft and Sony have experienced losses producing their consoles in the hopes of making a long-term profit on software sales, Nintendo reportedly had optimized production costs to obtain a significant profit margin with each Wii unit sold. Soichiro Fukuda, a games analyst at Nikko Citigroup, estimated that in 2007, Nintendo's optimized production gave them a profit from each unit sold ranging from in Japan to in the United States and in Europe. The console's final price at launch of made it comparatively cheaper than the Xbox 360 (which had been available in two models priced at and ) and the then-upcoming PlayStation 3 (also to be available in two models priced at and ). Further, Nintendo's first-party games for the Wii were set at a MSRP of , about less expensive than average games for Nintendo's competitors. Iwata stated they were able to keep the game price lower since the Wii was not as focused on high-resolution graphics in comparison to the other consoles, thus keeping development costs lower, averaging about per game compared to required for developing on the Xbox 360 or PlayStation 3.
A study published in the BMJ stated that Wii players use more energy than they do playing sedentary computer games, but Wii playing was not an adequate replacement for regular exercise. Some Wii players have experienced musculoskeletal injuries known as Wiiitis, Wii knee, Wii elbow (similar to tennis elbow) or nintendinitis from repetitive play; a small number of serious injuries have occurred, but injuries are infrequent and most are mild.
In May 2010, Nintendo gave the American Heart Association (AHA) a $1.5 million gift; the AHA endorsed the Wii with its Healthy Check icon, covering the console and two of its more active games, Wii Fit Plus and Wii Sports Resort.
The Wii Remote also became a popular unit to hack for other applications. As it connected through standard Bluetooth interfaces, programmers were able to reverse engineer the communications protocol and develop application programming interfaces for the Wii Remote for other operating systems, and subsequently games and applications that used the Wii Remote on alternate platforms. Further hacks at the hardware level, typically taking apart the Wii Remote and Sensor Bar and reconfiguring its components in other configurations, led to other applications such as remote hand and finger tracking, digital , and head tracking for virtual reality headsets.
The Wii has been a popular system for emulation; while the act of creating such emulators in a cleanroom-type approach have been determined to be legal, the actions of bringing the Wii system software and games to other systems has been of questionable legality and Nintendo has actively pursued legal action against those that distribute copies of their software. The open-source Dolphin project has been able to successfully emulate the Wii and GameCube through several years of cleanroom efforts.
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