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Persianization () or Persification (; ), is a process of cultural change in which a non- society becomes "Persianate", meaning it either directly adopts or becomes strongly influenced by the , culture, literature, , music, and identity as well as other socio-cultural factors. It is a specific form of cultural assimilation that often includes a . The term applies not only to cultures, but also to individuals, as they acclimate to Persian culture and become "Persianized" or "Persified".

Historically, the term was commonly applied to refer to changes in the cultures of non- living within the , particularly during the early and middle Islamic periods, such as and various Caucasian (such as , and ) and , including the , the , and the .Bhatia, Tej K., The handbook of bilingualism, (2004), p.788-9Ravandi, M., The Seljuq court at Konya and the Persianisation of Anatolian Cities, in Mesogeios (Mediterranean Studies), vol. 25-6 (2005), pp157-69 The term has also been applied to the transmission of aspects of Persian culture, including language, to the non-Persian peoples in the regions surrounding the (also known as Persia), such as and the Indian subcontinent.


History

Pre-Islamic period
Unlike the and the , the ancient Persian Achaemenid Empire was not concerned with spreading its culture to the many peoples that it conquered. Arguably, the first recorded episode of persianization dates back to Alexander the Great, who, after conquering the Persian Empire in the 4th century BCE, adopted Persian dress, customs and court mannerisms; married a Persian princess, and made subjects cast themselves on their faces when approaching him, in Persian-style, known to Greeks as the custom of , a symbolic kissing of the hand that Persians paid to their social superiors. Persian dress and practices were also observed by , who was later made of , where he conciliated the favour of the Persians to his rule in exchange for those of the Macedonians.Arrian, vii. 23, 24, 26; Photius, Bibliotheca, cod. 82, cod. 92; Diodorus, xvii. 110, xviii. 3, 39; Justin, Epitome of Pompeius Trogus,


Early Islamic period to 15th century
After the fall of the in 651, the Arabs adopted many of the Persian customs, especially the administrative and the court mannerisms. Arab provincial governors were either persianized or ethnic Persians; certainly, remained the language of official business of the caliphate until the adoption of toward the end of the 7th century,Hawting G., The First Dynasty of Islam. The Umayyad Caliphate AD 661-750, (London) 1986, pp. 63-64 when, in 692, minting began at the caliphal capital, . The new Islamic coins evolved from imitations of Sasanian and coins, and the on the coinage was replaced with Arabic.

The , after 750, established their capital in what is now , eventually at . A shift in orientation toward the east is discernible, which was encouraged by increased receptiveness to Persian cultural influence and the roots of the Abbasid revolution in , now in Kennedy H., The Prophet and the Age of the Caliphates, London, 1986, pp. 134-37 A proverb complained about the Persianization of morals by Turks.

(2016). 9780735221154, Penguin Publishing Group. .


16th to 18th centuries
Two major powers in rose, the Persian and Turks. The Safavids reasserted Persian culture and hegemony over , , and other regions. Many khans, begs and other rulers adopted Persian customs and clothing and patronized Persian culture. They founded the city of in the (now in , ). Many ethnic peoples adopted many aspects of Persian culture and contributed to their persianization.


Modern era
In modern times, the term is often used in connection with non-Persian speakers like the ,
(2025). 9780312159719, Palgrave Macmillan.
and the .Margaret K., The official Persianization of Kurdish, Paper presented at the Eighth International Congress of Phonetic Sciences, Leeds, England, (August 1975).

It has been argued that modern Iranian nationalism was established during the era and was based on the aim of forming a modern . What is often neglected is that Iranian nationalism has its roots before the Pahlavi, in the early 20th century. On the eve of World War I, propaganda focused on the -speaking lands of Iran, the Caucasus and .Touraj Atabaki, "Recasting Oneself, Rejecting the Other: Pan-Turkism and Iranian Nationalism" in Van Schendel, Willem (Editor). Identity Politics in Central Asia and the Muslim World: Nationalism, Ethnicity and Labour in the Twentieth Century. London, GBR: I. B. Tauris & Company, Limited, 2001:

The ultimate purpose of persuading these populations to secede from the larger political entities to which they belonged and to join the new pan-Turkic homeland. It was the latter appeal to Iranian Azerbaijanis, which contrary to intentions, caused a small group of Azerbaijani intellectuals to become the strongest advocates of the territorial integrity of Iran. After the constitutional revolution in Iran, a romantic nationalism was adopted by Azerbaijani Democrats as a reaction to the pan-Turkist irredentist policies emanating from modern and threatening Iran's territorial integrity. It was during this period that Iranism and linguistic homogenization policies were proposed as a defensive nature against all others. Contrary to what one might expect, foremost among innovating this defensive nationalism were Iranian Azerbaijanis. They viewed that assuring the territorial integrity of the country was the first step in building a society based on law and modern state. Through this framework, their political loyalty outweighed their ethnic and regional affiliations. The adoptions of this integrationist policies paved the way for the emergence of the titular ethnic group's cultural nationalism.

are among other Iranian ethnic groups that are subject to ethnic and linguistic assimilation

According to Tadeusz Świętochowski, in 1930s, the term was used to describe the official policy pursued by to assimilate the ethnic minorities in Iran (Iranians as well as Non-Iranians). In particular, within this policy the Azerbaijani language was banned for use on the premises of schools, in theatrical performances, religious ceremonies and in the publication of books.Tadeusz Swietochowski, Russia and Azerbaijan: A Borderland in Transition. p.122, Swietochowski writes:


Mughal Empire
The was an Islamic imperial power that ruled a large portion of the Indian subcontinent and . From 1526, the Mughals invaded , from their initial base in Kabul, and they eventually ruled most of by the late 17th and the early 18th centuries until the mid-19th century. The emperors were descendants of the who had embraced , converted to and resided in , and they were the ones responsible for the spread of Persian and Islamic culture to . At the height of their power around 1700, they controlled most of the Indian Subcontinent and Afghanistan and spread Persian culture throughout, just as their predecessors the Turkic and the Turko-Afghan had done. In general, from its earliest days, Persian culture and language was spread in South Asia by various Persianised Central Asian and dynasties.Sigfried J. de Laet. History of Humanity: From the seventh to the sixteenth century UNESCO, 1994. p 734

, the founder of the , identified his lineage as and Chagatai Turkic, and his origin, milieu, training and culture were Persian culture. He was largely responsible for the fostering of the culture by his descendants and for the expansion of Persian cultural influence in the Indian Subcontinent (and Afghanistan), with brilliant literary, artistic and historiographical results. Many works of art such as the , Humayun's Tomb and the are of Persian Islamic architecture, with Persian names. was the official language of the Mughal courts.


By country

Afghanistan
By 1964, the Afghanistan Constitution cited as one of its two official languages alongside . Although the latter is the designated national language, Dari remains the lingua franca. There are modern initiatives that attempt to "Pashto-ize" all governmental communication.
(1980). 9780691030067, Princeton University Press.
Since Dari is the language of the bureaucracy, Persian-speaking Afghans dominated it.
(1997). 9780520208933, University of California Press.
Persianization is especially seen in the case of the "", the long-established families from (usually completely immersed in Persian culture). Persianization is also reinforced by the incidence of urbanization in the country, which influenced the characteristics of the ethnic groups of Afghanistan. The two most significant ethnic groups in Afghanistan are the Pashtuns, who are speakers of the Pashto language, and the , who are Persian speakers. While Pashtuns dominated the country since they constitute the majority of the population of Afghanistan, Persian culture still permeated. In the early history of Afghanistan as an independent country, many Pashtuns moved into urbanized areas and adopted Dari as their language. As a result, many ethnic Pashtuns in Afghanistan identify themselves as Tajiks but still have Pashtun names (such as a last name with the suffix "-zai") simply because they speak Dari and are assimilated into Tajiki culture in the country within a process known as "". The Hazara ethnic group speak a dialect of Persian called Hazaragi. Possibly Hazaras used to speak their previous native language that contained more of their native Turkic and Mongolic words within the vocabulary (before Hazaragi). However over the course of centuries, as the native language got extinct (just like some of the other Turkic and Mongolic languages that got extinct), the Hazaras adopted Hazaragi, a dialect of the Persian language, hence the result of Persianization. There are many Turkic and Mongolic words still preserved and used in the Hazaragi vocabulary.


India
during the and was heavily influenced by the Persian language and culture. The resulting Indo-Persian culture produced poets, such as . The influence of Persian on led to the development of the Hindustani language, which further developed into the present-day standardized varieties of and . Hindi is one of the 22 official languages of and the of . Urdu is an Eighth Schedule language, the status and cultural heritage of which are recognised by the Constitution of India, also having official status in certain Indian states and territories, such as , , , , and .


Pakistan
Geographically, lies at the intersection of the and Indian subcontinent. , the national medium of , is an Indo-Iranian language that has been historically influenced by . Various languages spoken in Pakistan from the Indo-Aryan language family as well as the Iranian language family have also been influenced by Persian, itself a Western Iranian language. The Pakistani national anthem, , is written almost entirely in Persian. The name "Pakistan", with both Pak () and the place-name suffix of , are drawn directly from the Persian language. These modern linguistic developments are rooted primarily in the rule of various Indo-Islamic dynasties on the Indian subcontinent, most notably the , who established Persian and later Urdu as official and court languages across the region during the era as well as after the partition of India.

The presence of such as the and the in western Pakistan has solidified Persianate culture in the country; this presence was further boosted following the influx of Afghan refugees into Pakistan as a consequence of the Afghanistan conflict.


Tajikistan
In March 2007, the , changed his surname from Rakhmonov to Rahmon, getting rid of the Russian "-ov" ending. and removed his patronymic of Sharipovich out of respect for Tajik culture. Following the move, a large number governments officials and civil servants Tajikified their own names. In April 2016, this practice became officially mandated by law for newborn Tajik children, with children from minority and mixed families retaining the right to their traditional surnames.


See also

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