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ガシャポン, also called ガチャポン, is a kind of vending machine-dispensed capsule toy manufactured and sold by Bandai. It originated in the 1960s and is popular in Japan.
The word Gashapon, a Bandai trademark, is onomatopoeic from two sounds, gasha (or gacha) for the hand-cranking action of a toy-vending machine, and pon for the toy capsule landing in the collection tray. Gashapon is used for both the machines themselves and the toys obtained from them.
Popular capsule toy manufacturers include Tomy (which uses the trademark gacha for their capsule machines) and Kaiyodo. In many countries and territories including Japan, China, the United States, the European Union (European Union trade mark) and the United Kingdom, Gashapon is a registered trademark of Bandai. The capsule toy model has been adapted digitally into numerous gacha game, such as mobile phone games and massively multiplayer online games (MMOs).
Gashapon toys are often licensed from popular characters in Japanese manga, or anime, or from the American entertainment industry. These highly detailed toys have found a large following among all generations in Japan, and the trend is spreading elsewhere in the world, especially among adult collectors. It is not uncommon for sets marketed specifically for adults to feature risqué female figurines.
Virtually all gashapon are released in sets—each series will have a number of figures to collect. They are by nature a blind purchase; people insert coins and may hope to get a toy or figure they desire. Such an amusement element may become frustrating, as one risks obtaining the same item repeatedly.
Enthusiastic collectors will buy sets from gashapon stores in places such as Tokyo's Akihabara or Osaka's Nipponbashi (Den-Den Town). Depending on the store, the sets are usually cheaper than buying them randomly out of a machine.
Bandai has been selling Gashapon toys since at least 1977. , Bandai Namco has sold Gashapon toys for ¥100–500 each, generating approximately between in estimated sales revenue, since 1977.
Gashapon figures and items are available outside of Japan, including through officially licensed repackagings in the form of blind bags, sold in stores like the US retail chains Five Below and Target. Dedicated gashapon stores also exist, including officially licensed Bandai Gashapon stores like the one in the American Dream mall in New Jersey, and individual gashapon machines in various stores and malls.
Blind bags are a similar concept but with a disposable bag instead of a cardboard box. This is one way that Gashapon figures make it to the US, as companies like Bandai release their Gashapon figures as blind bags for American audiences. Lego also used blind bags for their collectible Minifigure series, before switching to blind boxes due to environmental concerns.
This is based on fukubukuro, a grab bag of randomized items for a set price that originated in Japan in the 1980s.
Gacha can be free to play. Rare or valuable gaming items often need to be obtained through special gacha purchased with real money. The games may feature different tiers of gacha pulls, which give different sets of rewards. Examples of gacha games include Dragon Collection, Fire Emblem Heroes, Genshin Impact, and Puzzle & Dragons.
Many free-to-play massively multiplayer online games (MMOs) and also use gacha mechanics, with randomly generated items of varying market values being acquired via . In addition, paid have included gacha-style progression based on random items but with no in-app purchases, such as Work Time Fun.
The anime-oriented subculture surrounding the production of gacha games has also given birth to the term gacha pop, referring to J-pop songs in diverse genres, from those of pop act Yoasobi to rock musician Kenshi Yonezu, associated with anime song or aesthetics sought by a global audience.
Winning high ranking virtual items in gacha is extremely rare and unpredictable. As a result, this can ultimately trigger the gambler’s fallacy in players. To minimize the relationship between gambling and the use of gacha, in 2016, the Computer Entertainment Supplier's Association (CESA) passed a law stating that companies must disclose the probability of drawing items in paid gachas so consumers can understand their chances of winning.
Besides gambling, gacha games are also commonly associated with a social phenomenon called parasocial relationships. Parasocial relationships refer to a sense of attachment that develops between receivers and media characters. In terms of gacha games, Gacha players develop a parasocial relationship with in-game characters which players obtain through gacha mechanism. This parasocial relationship is primarily developed based on the character’s aesthetic and rich narrative element. Rentia and Karaseva’s study demonstrated how players are initially attracted to gacha games due to the games' aesthetic although moving forward, players grow to greatly value the narrative elements associated with the gacha characters.
When a new character is introduced for the first time in a game, many gacha games will release a quest that follows the character’s life events, including the character’s life, intentions and aspirations, giving the opportunity for players to get acquainted with the characters. In Genshin Impact for example, when players pull a character, they receive more information and backstory about that specific character. Players can also read information on what characters think about other characters and their relationships. It is at this stage in which some players develop an intense emotional connection and as a result, engage in a parasocial relationship with an in-game character. For many players, the charming anime-style design of gacha characters create a strong attraction, which in time evolves into a strong emotional connection, then a parasocial relationship with the character.
As a result of parasocial relationships with in-game characters, gacha players will personify the probability of drawing characters. Mackenzie and Lax’s study discovered how gacha communities traditionally referred to the successful acquisition of a desired character as the character ‘coming home.’ This reflects how, because of the strong emotional attachment they feel towards the character, gacha players will personify or give human life to character so much so the character develops a human capacity to acknowledge the player’s desire, and therefore returns home to where they belong.
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