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Kabushiki-gaisha Bandai is a Japanese maker and a producer of a large number of kits as well as a former company. It was the world's third-largest producer of toys in 2008 after and . Some ex- Bandai group companies produce and programs. Its headquarters is located in Taitō, ." Bandai Group Establishes 'Bandai Channel' to Distribute Broadband Content ." . March 4, 2004. Retrieved on March 16, 2010.


History
In 1947, Naoharu Yamashina was working for the company of his brother-in-law, a textile wholesaler. As that segment of the market was going weak at the time, he realized about the potential of the toy industry. He successfully convinced his brother-in-law to dedicate a portion of the company's activities in that industry and to be in charge of it. Https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=38946943< /ref> Https://web.archive.org/web/20110223170624/http://www.bandai.co.jp/e/company/history1950.html< /ref> Https://web.archive.org/web/20110223170624/http://www.bandai.co.jp/e/company/history1960.html< /ref>

In its first year, Bandai produced its first internal game, the Rhythm Ball Https://www.vendingtimes.com/articles/may-2-2005-namco-and-bandai-merger-215?iid=2A78FD4FB13F4398916283EC2AB2A0A7< /ref> and its first metallic toy, a reproduction of the B-26. It also began the exportation of toys. As the company expanded, Bandai increased its exportations by building up in 1953 a new warehouse outside of Komagata. Several services were created within the company such as quality control, an R&D department and a transport division.

In early 1955, Bandai founded the subsidiary Waraku Works, a manufacturing facility. During the summer, Bandai moved to new headquarters in , not far from Komagata. The first company logo was created using the initials "BC" based on the first letters of Bandai Company. At the end of the year, Bandai launched its first product under guarantee, a mini replica of the car. Https://web.archive.org/web/20140307200619/http://www.mymarketing.net/index.php?art_id=767&sez_id=3&sez=BRANDING&versione=inglese< /ref>

In 1958, Bandai introduced its first television commercial using the slogan « The Red Box means a BC-guaranteed toy ». In the middle of the following year, the company launched a lineup of mini toys representing car models from all over the world dubbed as "Cars of the World". The company logo was redesigned to emphasize on the quality of Bandai's products and was known as the "Banzai mark".

In the 1960s Bandai expanded to include international export sales. The management was handed to a new subsidiary created in New York called Bandai Overseas Supply.http://archive.wikiwix.com/cache/20110901190056/http://members.chello.nl/~f.ograjensek/mustmus/html/Man_bos.html Bandai's racing car set, which first appeared in 1962, became a huge success.

Https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=6123047< /ref> Due to an increase of activity volume, the company relocated to new offices in , Taitō. Bandai launched the toy , based on the character of the animated series. It was the first time Bandai was creating a toy based on an existing hero.

Bandai continued to expand in the 1970s with the creation of several subsidiaries; Tonka Japan in 1970 following a joint venture with ,http://stefgarage.free.fr/tonka-historique/historiq-tonka.htm Bandai Models being established in 1971, and finally , http://toyboxdx.com/datafiles/data/popy_data/popy_index.htm, who specialized in the manufacturing of toy characters. Https://web.archive.org/web/20110223170624/http://www.bandai.co.jp/e/company/history1970.html< /ref> Although not their most profitable range, Bandai's 1/48 scale AFV models dominated that segment of the model kit market. Bandai America Inc. was established as local US sales/marketing operation in 1978. Spacewarp, a line of build-it-yourself toy rolling ball "roller coasters" was introduced by Bandai in the 1980s.

In May 1980, Makoto Yamashina, son of the founder, became president of Bandai. Naoharu Yamashina became chairman of the board. Upon his arrival, Makoto Yamashina completely changed the aging staff of Bandai and replaced it with young employees with the intent of not only bringing new ideas, but also revisiting the strategy of the group. The new president took a different commercial approach by selling directly to retailers rather than going through intermediates. Https://web.archive.org/web/20110223170624/http://www.bandai.co.jp/e/company/history1980.html< /ref>

In July 1980, Bandai launched the Gundam Plastic Model based on the animated series which gave birth to the /ref> In November, the subsidiary Celent was created.

In November 1985, Bandai introduced the first video game based on the manga : the NES title , which sold more than one million copies.

Since the 1980s, Bandai has become the leading toy company of Japan, and to this day, has the main toy licenses in Japan to popular properties including , , , Kamen Rider, the and series (which they took part in creating), and many others.

The management of Bandai and discussed a merger in the late 1990s and voted to implement it, but the merger was later cancelled, citing "cultural differences", after a large scale protest by Bandai's middle management. Makoto Yamashina stepped down as president immediately afterwards, stating, "I feel responsible for the troubles related to the merger."

After its merger with game developer and amusement facility operator in 2005, Bandai Company is now under the management and a member of Bandai Namco Holdings (Bandai Namco Group). Following a group reorganisation in 2006, Bandai heads the group's Toys and Hobby Strategic Business Unit (SBU).

On February 2018, and Bandai's US division jointly announced a mutual agreement to not renew their master toy license, effective Spring 2019, after which competing toy company will inherit the license. This transition will not effect Bandai Japan's master toy license with .

A sister company, Bandai Spirits Co., Ltd, was established on February 15, 2018. On April 1, 2018, the division of Bandai Co., Ltd that dealt with products for adult customers (including figures and plastic models) as well as ' Https://www.bandainamco.co.jp/cgi-bin/releases/index.cgi/file/view/6091?entry_id=5509< /ref>


Organization
Before the formation of Bandai Namco Holdings, Bandai had many subsidiaries. After group reorganization in 2006, they are managed under several strategic business units (SBUs) of the group. Further detail:


Toys and Hobby SBU

Popy
In 1971, Bandai founded its subsidiary company which helped to launch toylines such as Chogokin and . It was merged into its parent company in 1983.


Bandai USA
Bandai USA (doing business as Bandai America Incorporated) is the American distribution arm of Bandai that makes toy products for the U.S. market and manufactures , Big Hero 6, , and Ben 10 toys. Other past products include


Bandai UK
Bandai Europe

  • Tinga Tinga Tales (UK only)


Visual and music contents SBU

Bandai Visual Co. Ltd., produces and distributes many popular and titles. These titles include , Big O, , Please Teacher!, , and the popular , Kamen Rider, , and series. Their subsidiaries include the Emotion Music Company Limited, in which the logo is the , a found on . They now head the Visual and Music Contents SBU. Their North American division, Bandai Visual USA was absorbed into Bandai Entertainment (also a division of Bandai Visual) on July 1, 2008.


Bandai Entertainment
Bandai Entertainment was a subsidiary of Bandai Visual that was involved in the distribution of numerous in , as well as , -made and other merchandising ventures related to anime. Their headquarters in the United States were located in Cypress, California. They had a European subsidiary named Beez Entertainment (also a subsidiary of Bandai Visual) who handled European licensing & distribution rights to their library. The first part of Beez Entertainment's name stood for Bandai Entertainment European Zone, as Bandai Entertainment had operations in . Beez Entertainment was based in . Bandai Entertainment absorbed Bandai Visual's North American division, Bandai Visual USA, at the start of July 2008, and as a result, they were taken over by Bandai Visual, who then became their new parent company (though Bandai Entertainment continued to be part of Bandai). In addition, Bandai Visual also took over Beez Entertainment as their entry into the European market, and Beez Entertainment also continued to be part of Bandai as well.

However, Bandai Entertainment is no longer acquiring licenses to new anime, and as of March 1, 2013, they are no longer distributing and publishing home video in North America except for some. Also, Beez Entertainment is no longer releasing new anime in Europe.


Carddass
Carddass is the Bandai responsible for releasing trading card games based on popular Bandai franchises. This includes games such as the Gundam War Collectible Card Game based on the metaseries, as well as a Gash Bell ( Zatch Bell!) TCG, , ( series, Kamen Rider series, series), Neon Genesis Evangelion Ultra Galaxy Daikaijyu Battle ( series) and most recently their most successful to date, the Battle Spirits Trading Card Game.


Sunrise

Game contents SBU

Bandai Games (now Bandai Namco Entertainment as of 2015)
Bandai Games produced and distributed based on Bandai properties including , and .

In the early 1990s, Bandai published games for in the United Kingdom, including Street Fighter II on the Super Nintendo Entertainment System.

In the beginning of 2005, Bandai Games opened a United States office as a wholly owned subsidiary of Bandai America which, prior to that, handled the publishing of video games in North America itself.

On March 31, 2006, it merged with which was renamed Bandai Namco Games Inc.


Motorsports
In 2006, Bandai entered with , and won 2006 Super GT Season GT500 Class Round 3 Overall Winner and ranked on fifth place in GT500 Class.


Consoles
During the late 1970s, Bandai sold the TV Jack console line: a series of pong based consoles. The last of the series was the Bandai Super Vision 8000 console released in 1979. It wasn't a simple pong based console system but a cartridge system with an 8-bit NEC D780C (Z80 clone) as .

During the early 1980s, Bandai distributed a number of videogame machines. In 1982 the Bandai Arcadia, a variant of the Emerson Arcadia 2001, was released in Japan by Bandai. There were also four Japan-exclusive game releases which were the only known Arcadia titles written by other companies than UA Ltd. They also released local variants of the and game consoles.

Bandai produced a running mat called the Family Fun Fitness System for the Nintendo Entertainment System starting in 1986. A series of games was released both in the US and in Japan, including and for the NES. Shortly after its release, Nintendo purchased the rights to the FFF mat in North America, replacing it with their own redesign, the . In order to maintain branding continuity, Stadium Events was pulled from shelves after a short period of availability at Woolworth's stores. Because the game was pulled from shelves and discontinued before many copies were sold, Bandai's Stadium Events is universally accepted as the rarest licensed NES game released in North America. A shrinkwrapped copy of the game sold for $41,270 on eBay in February 2010. The sister game to Stadium Events, called Athletic World was initially released with a label that indicated compatibility with the Family Fun Fitness mat, but was later re-released with an updated label that mentions the Power Pad instead. Stadium Events was not released by name again, but instead was slightly modified and relaunched as the Power Pad pack-in game, World Class Track Meet.

In the 1990s, Bandai teamed up with Apple to make the Pippin. They also made their own game console, the . Neither was a mass-market success. In 1999, Bandai created the portable game system. It, and its update, the , sold modestly well, but were unable to seriously challenge the dominant Game Boy Color and later, the Game Boy Advance. It was discontinued in 2003.


Handheld systems
Bandai has also released a series of handheld game consoles including the , and . The systems were only released in Japan.

Bandai has also released a series of including (released in Japan in 2008) and the LCD Solarpower series (released in the 1980s in both regions).


Games developed/published by Bandai
Bandai Super Vision 8000
  • Beam Galaxian
  • Gun Professional
  • Missile Vader
  • PacPacBird
  • Space Fire
  • Submarine

LSI
  • Missile Invader

LCD
  • Patsy Duck
  • Sailor Moon
  • Sailor Moon Heart
  • Anpanman

Arcadia 2001

Bandai RX-78

  • Bishōjo Senshi Sailor Moon S Quiz Taiketsu! Sailor Power Kesshuu
  • Bishōjo Senshi Sailor Moon SuperS Sailor Moon to Hiragana Lesson!
  • Bishōjo Senshi Sailormoon SS Sailor Moon to Hajimete no Eigo
  • Bishōjo Senshi Sailormoon SS Youkoso! Sailor Youchien

3DO
  • Bishōjo Senshi Sailor Moon S

Sega Game Gear
  • Bishōjo Senshi Sailor Moon S

  • Mighty Morphin Power Rangers
  • Welcome Nakayoshi Park
  • Kaijū-ō Godzilla

NES

  • Power Rangers Samurai

SNES
  • Bishōjo Senshi Sailor Moon S Kurukkurin
  • Bishōjo Senshi Sailor Moon S Kondowa Puzzle de Oshioikiyo!
  • Bishōjo Senshi Sailor Moon SuperS Fuwa Fuwa Panic
  • Bishōjo Senshi Sailor Moon Sailor Stars Fuwa Fuwa Panic 2
  • Dragon Ball Z Super Butoden
  • Dragon Ball Z Super Butoden 2
  • Dragon Ball Z Super Butoden 3
  • Gon
  • Mazinger Z
  • Mighty Morphin Power Rangers
  • Panic in Nakayoshi World
  • Shōnin yo Taishi wo Idake!!

  • Countdown Vampires
  • Digimon World 2
  • Digimon World 3
  • Digimon Rumble Arena
  • Kids Station: Bishōjo Senshi Sailor Moon World Chibiusa to tanoshii mainichi
  • Samurai Deeper Kyo
  • Scooby-Doo Arcade

PlayStation 2
  • .hack
  • D.I.C.E.
  • Digimon Rumble Arena 2
  • Digimon World 4
  • Mobile Suit Gundam: Encounters in Space
  • Mobile Suit Gundam: Federation vs. Zeon
  • Mobile Suit Gundam: Journey to Jaburo
  • Mobile Suit Gundam Seed: Never Ending Tomorrow
  • Mobile Suit Gundam: Zeonic Front
  • One Piece Grand Battle!
  • Zatch Bell! Mamodo Battles
  • Zatch Bell! Mamodo Fury

Nintendo GameCube
  • Chibi-Robo! (in Japan)
  • One Piece Grand Battle!
  • Zatch Bell! Mamodo Battles
  • Zatch Bell! Mamodo Fury
  • Digimon Rumble Arena 2
  • Digimon World 4

/ Augmented reality

Game Boy Advance
  • Digimon Battle Spirit
  • Digimon Battle Spirit 2
  • Zatch Bell! Electric Arena

  • Digimon Rumble Arena 2
  • Digimon World 4


See also


Notes

External links

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