Product Code Database
ASUSTeK Computer Inc. (, , , ; ASUSTeK for short), doing business as Asus (stylized as ASUS), is a Taiwanese multinational computer, phone hardware and electronics manufacturer headquartered in Beitou District, Taipei, Taiwan. Its products include desktop computers, laptops, , mobile phones, networking equipment, monitors, wireless router, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, and tablet PCs. The company is also an original equipment manufacturer (OEM).
Asus is the world's fifth-largest personal computer vendor by unit sales. Asus has a primary listing on the Taiwan Stock Exchange under the ticker code ''2357'' and formerly had a secondary listing on the London Stock Exchange under the ticker code ''ASKD''.
In September 2005, Asus released the first PhysX accelerator card. In December 2005, Asus entered the LCD TV market with the TLW32001 model. In January 2006, Asus announced that it would cooperate with Lamborghini to develop the VX laptop series.
On 9 March 2006, Asus was confirmed as one of the manufacturers of the first Ultra-Mobile PC models, together with Samsung and Founder Technology. On 8 August 2006, Asus announced a joint venture with Gigabyte Technology. On 5 June 2007, Asus announced the launch of the Eee PC netbook computer line at the Computex trade fair. On 9 September 2007, Asus indicated support for Blu-ray Disc, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT. Asus subsequently released several Blu-ray based notebooks.
In January 2008, Asus began a major restructuring of its operations, splitting into three independent companies: Asus (focused on applied first-party branded computers and electronics); Pegatron (focused on OEM manufacturing of motherboards and components); and Unihan Corporation (focused on non-PC manufacturing such as cases and molding). In the process of the restructuring, a highly criticized pension-plan restructuring effectively zeroed out the existing pension balances. The company paid out all contributions previously made by employees.
On 9 December 2008, the Open Handset Alliance announced that Asus had become one of 14 new members of the organization. These "new members will either deploy compatible Android devices, contribute significant code to the Android Open-Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices."
On 1 June 2010, Asus spun off Pegatron.
In October 2010, Asus and Garmin announced that they would be ending their smartphone partnership as a result of Garmin deciding to exit the product category. The two companies had produced six Garmin-Asus branded smartphones over the prior two years.
In December 2010, Asus launched the world's thinnest notebook, the Asus U36, with Intel processor voltage standard (not low voltage) Intel Core i3 or i5 with a thickness of only 19 mm.
In January 2013, Asus officially ended production of its Eee PC series due to declining sales caused by consumers increasingly switching to Tablet computer and . In April 2022, the company unveiled its new logo.
, Asus had manufacturing facilities in Taiwan (Taipei, Luzhu, Nangang, Guishan District), China (Suzhou, Chongqing), Mexico (Ciudad Juárez) and the Czech Republic (Ostrava). The Asus Hi-Tech Park, located in Suzhou, covers .
One of Asus main lineup is the ASUS Vivo lineup consisting of laptops (VivoBooks), All-in-Ones (Vivo AiO), desktops (VivoPC), Stick PCs (VivoStick), Mini PCs (VivoMini), smartwatches (VivoWatch), computer mouse (VivoMouse) and tablets (VivoTab).
First Generation (2014)
Second Generation (2015)
Corporate affairs
The key trends for Asus are (as of the financial year ending 31 December):
2019 351 14.3 2020 412 23.9 2021 535 44.5 2022 537 14.6 2023 482 15.9
Operations
Asus has its headquarters in Beitou District, Taipei, Taiwan." 2007 Corporate Sustainability Report ." ASUS. 10 of 67. Retrieved on 15 March 2010. "ASUS has its headquarters located in No. 15, Li-Te Rd., Beitou, Taipei 11259, Taiwan.".
Products
Asus's products include 2-in-1s, laptops, tablet computers, desktop computers, , personal digital assistants (PDAs), servers, , , graphics cards, sound cards, DVD drives, computer networking devices, , computer components and computer cooling systems.
Smartphones
Asus also launched many Android-based smartphones, predominantly with Intel rather than ARM processors and often with two sim slots. Asus is currently very influential in big mobile markets like India, China, and other countries. It is known as the ASUS ZenFone series. Before the ZenFone line, Asus released feature phones such as the Asus v70 and smartphones running on Windows Mobile during the mid-2000s.
Third Generation (2016)
Fourth Generation (2017)
Fifth Generation (2018)
Sixth Generation (2019)
Additionally, Asus also produced some hybrid devices with smartphones that can be docked in a tablet screen, known as PadFone series. The product lineups are:
Most of Asus's smartphones are powered by Intel Atom processors with the exceptions of a few Padfone series and some ZenFone 2 models that use Qualcomm Snapdragon, though later phones in the series now either use Qualcomm Snapdragon or MediaTek systems-on-chip.
Seventh Generation (2020)
Eighth Generation (2021)
Ninth Generation (2022)
Tenth Generation (2023)
Discontinued series previously offered by Asus includes the ASUS EeeBook Series, K Series, X Series, E Series, Q Series, B Series, V Series, P Series, F Series, A Series, u2e Series and G Series.
Asus subsequently added several products to its Eee lineup, including:
On 6 March 2009, Asus debuted its Eee Box B202, which PC Magazine saw as "the desktop equivalent of the Asus Eee PC", (the "Asus Eee Box" computer line was later renamed in 2010 to "Asus Eee Box PC").
AMD graphics cards were marketed under the Arez brand due to the Nvidia's GeForce Partner Program.
In 2013, Asus launched the RAIDR Express, a PCI express-based RAID 0 SSD subsystem with two SSDs on one PCB.
In January 2022, Asus announced the ROG Flow Z13 during ROG's CES 2022 launch event. Equipped with the high-performance Intel's Core i9 processor and Nvidia's GeForce RTX 3050 Ti graphic performance, making the biggest innovation breakthroughs in tablet markets. It is the world's first RTX 30 series computer in tablet form factor.
In June 2023, Asus released the ROG Ally, a handheld device designed to compete with the Steam Deck. The Ally possesses a 7-inch (diagonal), 1080p touchscreen display with a 120 Hz refresh rate capability and a , versus the Steam Deck's panel that only manages 800p and 60 Hz with a . In June 2025, the ROG Xbox Ally, co-developed by Asus and Microsoft, was unveiled during Xbox Games Showcase; it is scheduled to be released on 16 October 2025.
In May 2009, Asus launched the Essence ST sound card, targeted at high-end audiophiles, and featuring 124dB SNR rating and precision audio clock tuning. In the same month, Asus refreshed the HDAV family by releasing the HDAV 1.3 slim, a card targeted for HTPC users offering similar functionality to HDAV 1.3 but in a smaller form. During Computex 2010, Asus introduced its Xonar Xense, an audio bundle composed of the Xense sound card and a special edition of the Sennheiser PC350 headset. In August 2010, Asus released the Xonar DG sound card targeted at budget buyers and offering 5.1 surround sound support, 105dB SNR rating, support for Dolby headphone and GX 2.5 support for emulating EAX 5.0 technology.
On 23 October 2013, Asus launched two models of VivoPCs in India. VivoPC was initially announced with Intel Celeron processor equipped VM40B model. But in India, the company released VivoPC along with a new model called VC60 which is equipped with Intel Core series processors.
The Q-connector allows the many front-panel connections to be removed as a single unit for maintenance. This greatly reduces the risk of incorrect connections when reassembling.Robert Bruce Thompson, Barbara Fritchman Thompson, Building the Perfect PC. p. 230, O'Reilly Media, 2006 .
In January 2021, ROG announced the establishment of a new esports academy in India, with plans to scout and train professional gamers for the (CS:GO) PC game. The initiative will provide shortlisted gamers with coaching, gaming equipment, and to prepare them for competitive Esports on both the national and international levels.
In 2007, Oekom Research, an independent research institute specializing in corporate responsibility assessment, recognized Asus as a "highly environmental friendly company" in the "Computers, Peripherals and Office Electronics Industry".
In October 2008, Asus received 11 Electronic Product Environmental Assessment Tool (EPEAT) Gold Awards for its products, including four of its N-Series notebooks, namely the N10, N20, N50, and N80. In the following month, it received EU Flower certification for the same N-Series notebooks at an award ceremony held in Prague. In December 2008, Det Norske Veritas conferred the world's first EuP (Energy-using Product) certification for portable notebooks on these machines.
In February 2014, a security vulnerability in the AiCloud functions on a number of Asus routers was compromised to distribute a text file warning of a vulnerability, disclosed in June 2013, allowing the ability to "traverse to any external storage plugged in through the USB ports on the back of the router" via the open internet. Before making the vulnerability public, the researcher was told by Asus that the behavior was "not an issue", but the vulnerability was reportedly patched shortly before the breach. The IP addresses of 12,937 routers, and 3,131 AiCloud accounts were also leaked by the hackers. The U.S. Federal Trade Commission issued a complaint about the breach for the company's "failure to employ reasonable security practices has subjected consumers to substantial injury", alleging that Asus had also failed to perform basic , allowed users to maintain a default admin password for the AiDisk feature and failed to notify users of security updates in a timely fashion. As a result, it was also deemed that Asus had misled consumers over the security and protection that its routers provided. In February 2016, Asus settled the complaint, agreeing to implement a "comprehensive security program", including independent audits every two years for the next 20 years.
In March 2019, Kaspersky Lab researchers disclosed a supply chain attack that affected the Asus Live Update software bundled on its laptops, dubbed ShadowHammer. Kaspersky stated that between June and November 2018, Asus servers had been compromised to distribute a modified version of Live Update, signed with an Asus signature, that contained a backdoor. It deployed a further payload if the device's network adapter matched an entry on an internal target list of around 600 . In response to ShadowHammer, Asus released a patched version of Live Update with improved security measures. Kaspersky and Symantec estimated that between 500,000 and 1 million devices were infected with the backdoor, although Asus attempted to downplay the severity of the breach by noting the extremely targeted nature of the attack. The breach did not affect the similar, identically named software associated with its motherboards.
In April 2019, ESET disclosed that a group known as BlackTech had performed targeted attacks with malware known as Plead, distributed via the updater for the Asus WebStorage service. ESET stated that the group was likely using a man-in-the-middle attack via a vulnerability in routers, in combination with the updater using an unencrypted HTTP connection.
In January 2022, Asus recalled some of its Z690 Maximus Hero motherboards due to a manufacturing flaw, where a RAM capacitor was installed backward—causing them to burn out associated and prevent the motherboard from detecting memory.
Following the Russian invasion of Ukraine in 2022, Asus initially refused to join a widespread withdrawal of businesses from the Russian market. In mid-March, the company did announce it was halting its operations in Russia, following a social media boycott and government pressure.
In April 2023, a post on the PCMasterRace subreddit began gaining popularity regarding the user's AMD Ryzen 7 7800X3D CPU, which had visible burning, along with the CPU socket of the Asus motherboard. This sparked the attention of both people interested in PCs, who initially thought it was an issue with the 3D V-Cache Technology (as there had been previous user reports similar to this incident), as well as enthusiast YouTube channels such as Gamers Nexus, who ran tests to successfully recreate the burning of their CPU. They realised that the cause of the burning was due to a voltage error in the BIOS. In May, Asus responded to the incidents by releasing a Beta software BIOS, which was supposed to fix the error. However, not only did the new BIOS not fix the issue; by installing it, the user voided their warranty as it was a Beta BIOS, which Asus clearly stated in the BIOS's description. Later that month, Asus responded to the public backlash by reversing course, releasing a statement informing users that they will continue to honor warranty on motherboards that have been updated to beta BIOS versions, as well as extend motherboard warranty coverage to uses of AMD EXPO, Intel XMP, and DOCP memory overclocking technologies.
In May 2024, hardware reviewer Gamers Nexus sent a ROG Ally in for warranty repair due to a faulty thumbstick. Asus denied the warranty repair, claiming that the thumbstick issue was due to "customer-induced damage". Furthermore, Asus demanded a repair fee of US$191.47 for replacement of the LCD panel and the top case because of a "small mark" on the casing, despite it not being related to the original issue that the device was sent in under warranty for. Asus also stated that it would send the device back to Gamers Nexus in a "disassembled state" if it did not pay the repair fee. Several days later, Asus honoured the warranty and performed the repair of the original issue under pressure from Gamers Nexus, as well as subsequently apologised for the poor service.
Recycling campaign
In April 2008, Asus launched its "PC Recycling for a Brighter Future" program in collaboration with Intel and with Tsann Kuen Enterprise Co. The program collected more than 1,200 desktop computers, notebooks and CRT/LCD monitors, refurbished them and donated them to 122 elementary and junior high schools, five aboriginal communities and the Tzu Chi Stem Cell Center.
Controversies
In September 2008, PC Pro discovered through a reader that Asus had accidentally shipped laptops that contained cracked and unlicensed software. Both physical machines and recovery CDs contained confidential documents from Microsoft and other organizations, internal Asus documents, and sensitive personal information including curriculum vitae. At the time, an Asus spokesperson promised an investigation at "quite a high level", but declined to comment on how the files got on the machines and recovery media. It was demonstrated that an unattended installation of Windows Vista could accidentally copy material from a flash drive with a parameter in the "unattend.xml" file on the personal flash drive being used to script the installation.
See also
External links
Categories: Official Website, Manufacturing Companies Based In Taipei, Computer Companies Established In 1989, Electronics Companies Established In 1989, 1996 Initial Public Offerings, Companies Formerly Listed On The London Stock Exchange, Companies Listed On The Taiwan Stock Exchange, Computer Companies Of Taiwan, Computer Enclosure Companies, Computer Hardware Companies, Computer Peripheral Companies, Computer Systems Companies, Computing Input Devices, Display Technology Companies, Electronics Companies Of Taiwan, Graphics Hardware Companies, Mobile Phone Manufacturers, Motherboard Companies, Multinational Companies Headquartered In Taiwan, Netbook Manufacturers, Taiwanese Brands, Taiwanese Companies Established In 1989, Defence Companies Of Taiwan, Computer Power Supply Unit Manufacturers, Computer Hardware Cooling, Data Centers, Networking Hardware Companies
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