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Urban legends (sometimes modern legend, urban myth, or simply legend) is a genre of folklore concerning stories about an unusual (usually scary) or humorous event that many people believe to be true but largely are not.
These legends can be entertaining but often concern mysterious peril or troubling events, such as disappearances and strange objects or entities. Urban legends may confirm moral standards, reflect prejudices, or be a way to make sense of societal anxieties.
In the past, urban legends were most often circulated orally, at gatherings and around the Campfire story for instance. Now, they can be spread by any media, including newspapers, mobile news apps, e-mail, and most often, social media. Some urban legends have passed through the years/decades with only minor changes, in where the time period takes place. Generic urban legends are often altered to suit regional variations, but the lesson or moral generally remains the same.
Many urban legends are framed as complete fable with plot and characters. The compelling appeal of a typical urban legend is its elements of mystery, horror, fear, or humor. Often they serve as . Some urban legends are moral that depict someone acting in a disagreeable manner, only to wind up in trouble, hurt, or dead.
Urban legends will often try to invoke a feeling of disgust in the reader which tends to make these stories more memorable and potent. Elements of shock value can be found in almost every form of urban legend and are partially what makes these tales so impactful. An urban legend may include elements of the supernatural or paranormal.
The narrator of an urban legend may claim it happened to a friend (or to a friend of a friend), which serves to personalize, authenticate and enhance the power of the narrativeBrunvand, p. 423 while distancing the teller from the tall tale. Many urban legends depict horrific crimes, contaminated foods, or other situations that would potentially affect many people. Anyone believing such stories might feel compelled to warn loved ones. On occasion, news organizations, school officials and even police departments have issued warnings concerning the latest threat. According to the "Lights Out" rumor, street gang members would drive without headlights until a compassionate motorist responded with the traditional flashing of headlights, whereupon a prospective new gang member would have to murder the citizen as a requirement of initiation. A fax retelling this legend received at the Nassau County, Florida, fire department was forwarded to police, and from there to all city departments. The Minister of Defence for Canada was taken in by it also; he forwarded an urgent security warning to all Ontario Members of Parliament.
Urban legends typically include common elements: the tale is retold on behalf of the original witness or participant; dire warnings are often given for those who might not heed the advice or lesson contained therein (a typical element of many e-mail phishing scams); and the tale is often touted as "something a friend told me", the friend being identified by first name only or not identified at all. Such legends seem to be believable and even provocative, as some readers are led in turn to pass them on, including on social media platforms that instantly reach millions worldwide. Many are essentially extended , told as if they were true events.Brunvand, p. 223
Persistent urban legends do often maintain a degree of plausibility, as in the story a serial killer deliberately hiding in the back seat of a car. Another such example since the 1970s has been the recurring rumor that the Procter & Gamble Company was associated with Satan worship because of details within its 19th-century "57" trademark. Procter and Gamble v. Amway 242 F.3d 539 The legend interrupted the company's business to the point that it stopped using the trademark.Brunvand, p. 333
Social science have started to draw on urban legends in order to help explain complex socio-psychological beliefs, such as attitudes to crime, childcare, fast food, SUVs and other "family" choices. The authors make an explicit connection between urban legends and popular folklore, such as Grimm's Fairy Tales, where similar themes and motifs arise. For that reason, it is characteristic of groups within which a given narrative circulates to vehemently reject claims or demonstrations of non-factuality; an example would be the expressions of outrage by police officers who are told that adulteration of Halloween treats by strangers (the subject of periodic ) occurs extremely rarely, if at all.
Television shows such as Urban Legends, , and later , feature re-enactments of urban legends, detailing the accounts of the tales and (typically later in an episode) revealing any factual basis they may have. The Discovery Channel TV show MythBusters (2003–2016) tried to prove or disprove several urban legends by attempting to reproduce them using the scientific method.
The 1998 film Urban Legend featured students discussing popular urban legends while at the same time falling victim to killings re-enacting them. The 1999 film The Blair Witch Project purposefully positioned itself as an urban legend to gain viral hype and succeeded in fooling many that it was based on a real disappearance. The lack of widespread social media and search engines helped it proliferate in the months leading up to its release.
Between 1992 and 1998 The Guardian newspaper "Weekend" section published the illustrated "Urban Myths" column by Phil Healey and Rick Glanvill, with content taken from a series of four books: Urban Myths, The Return of Urban Myths, Urban Myths Unplugged, and Now! That's What I Call Urban Myths. The 1994 comics anthology the Big Book of Urban Legends, written by Robert Boyd, Jan Harold Brunvand, and Robert Loren Fleming, featured 200 urban legends, displayed as comics.
The British writer Tony Barrell has explored urban legends in a long-running column in The Sunday Times. These include the story that Orson Welles began work on a Batman movie in the 1940s, which was to feature James Cagney as the Riddler and Marlene Dietrich as Catwoman; the persistent rumour that the rock singer Courtney Love is the granddaughter of Marlon Brando; and the idea that a famous 1970s poster of Farrah Fawcett contains a subliminal sexual message concealed in the actress's hair.
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