Twicket (a Portmanteau word of Twitter and Cr icket) was a village cricket match, streamed world-wide on the Internet on Easter Monday, 25 April 2011, with the intention of highlighting the need for high-capacity upstream broadband to enable community content provision. This innovative exercise—claimed to be a world first—caught media attention, making BBC television news, BBC Radio London, Talksport, Radio New Zealand; and being written about by The Guardian, The Observer and Metro Metro, 15 April 2011 and mentioned on Twitter by Stephen Fry, the BBC's Rory Cellan-Jones and Jonathan Agnew (BBC cricket correspondent).
On learning from Conder that Wray was to hold a special cricket match part of the village's annual Scarecrow Festival, billed as Wray vs. the Rest of the World, Popham decided to broadcast it to the world to demonstrate the potential of high-speed synchronous broadband. He explained:
In a retrospective blog post, he explained:
The post-match tug o'war contest (won by Rest of World, 2 out of 3) was also streamed live, as were interviews with various participants.
Also attending were a BBC North West television news crew, whose film was broadcast the same evening.
The related hashtag #twicket was trending on Twitter shortly before the end of the match. The match also made a star out of local commenter, Brenda, who drank Pimm's throughout the game.
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