In slang, trolling is when a person posts deliberately offensive or provocative messages online (such as in social media, a internet forum, a chat room, an online video game) or performs similar behaviors in real life. The methods and motivations of trolls can range from benign to sadistic. These messages can be inflammatory, insincerity, digression, , or off-topic, and may have the intent of provoking others into displaying responses, or manipulating others' perceptions, thus acting as a bullying or a provocateur. The behavior is typically for the troll's amusement, or to achieve a specific result such as disrupting a rival's online activities or purposefully causing confusion or harm to other people. Trolling behaviors involve tactical aggression to incite emotional responses, which can adversely affect the target's well-being.
In this context, the noun and the verb forms of "troll" are frequently associated with Internet discourse. Recently, media attention has equated trolling with online harassment. The Courier-Mail and The Today Show have used "troll" to mean "a person who defaces Online memorial with the aim of causing grief to families". In addition, depictions of trolling have been included in popular fictional works, such as the HBO television program The Newsroom, in which a main character encounters harassing persons online and tries to infiltrate their circles by posting negative sexual comments.
The "Trollface" is an image occasionally used to indicate trolling in Internet culture.
The word is sometimes incorrectly used to refer to anyone with controversial or differing opinions. Such usage goes against the ordinary meaning of troll in multiple ways. While have determined that psychopathological sadism, dark triad, and dark tetrad personality traits are common among Internet trolls, some observers claim that trolls do not believe the controversial views they claim. Farhad Manjoo criticises this view, noting that if the person is trolling, they are more intelligent than their critics would believe.
The English noun "troll" in the standard sense of ugly dwarf or giant dates to 1610 and originates from the Old Norse word "troll" meaning giant or demon. The word evokes the trolls of Scandinavian folklore and children's tales: antisocial, quarrelsome and slow-witted creatures which make life difficult for travelers. Trolls have existed in folklore and fantasy literature for centuries, and online trolling has been around for as long as the Internet has existed.
In modern English usage, "trolling" may describe the fishing technique of slowly dragging a lure or baited hook from a moving boat, whereas trawling describes the generally commercial act of dragging a fishing net. Early non-Internet slang use of "trolling" can be found in the military: by 1972 the term "trolling for Mikoyan" was documented in use by US Navy pilots in Vietnam. It referred to use of "...decoys, with the mission of drawing...fire away..." The contemporary use of the term is said to have appeared on the Internet in the late 1980s, but the earliest known attestation according to the Oxford English Dictionary is in 1992.
The first usage of the term was on Usenet in the early 1990s as in the phrase "trolling for newbies", as used in alt.folklore.urban (AFU). Typically, this refers to a gentle inside joke where veteran users post overdone topics that only newcomers would take seriously. For example, a veteran might post about the common misconception that glass flows over time—long-time readers would recognize both the poster and the tired topic, while new subscribers would respond earnestly. These types of trolls served as a practice to identify group insiders. This definition of trolling, considerably narrower than the modern understanding of the term, was considered a positive contribution. One of the most notorious AFU trollers, David Mikkelson, went on to create the urban folklore website Snopes.com.
By the late 1990s, alt.folklore.urban had such heavy traffic and participation that trolling of this sort was frowned upon. Others expanded the term to include the practice of playing a seriously misinformed user, even in where one was not a regular; these were often attempts at humor rather than provocation. The noun troll usually referred to an act of trolling – or to the resulting discussion – rather than to the author, though some posts punned on the dual meaning of troll.
The August 26, 1997 strip of webcomic Kevin and Kell used the word troll to describe those that deliberately harass or provoke other Internet users, similar to the modern sense of the word.
In Hebrew the word טרול refers both to internet trolls, who engage in disruptive behavior on social media and online platforms, or to the mythical creatures similar to trolls found in European mythology. The word is also inflected into a verb form, להטריל, which means to engage in trolling behavior on the internet or social media.
In Icelandic, (a thurs) or (a troll) may refer to trolls, the verbs þursa (to troll) or þursast (to be trolling, to troll about) may be used.
In Japanese, 釣り]] means "fishing" and refers to intentionally misleading posts whose only purpose is to get the readers to react, i.e. get trolled. 荒らし]] means "laying waste" and can also be used to refer to simple spamming.
In Korean language, nak-si (낚시) means "fishing" and refers to Internet trolling attempts, as well as purposely misleading post titles. A person who recognizes the troll after having responded (or, in case of a post title, nak-si, having read the actual post) would often refer to themselves as a caught fish.
In Portuguese, more commonly in its Brazilian variant, troll (pronounced in most of Brazil as spelling pronunciation) is the usual term to denote Internet trolls (examples of common derivate terms are trollismo or trollagem, "trolling", and the verb trollar, "to troll", which entered popular use), but an older expression, used by those which want to avoid or , is complexo do pombo enxadrista to denote trolling behavior, and pombos enxadristas (literally, "chessplayer pigeons") or simply pombos are the terms used to name the trolls. The terms are explained by an adage or popular saying: "Arguing with fulano (i.e., John Doe) is the same as playing chess with a pigeon: it defecates on the table, drops the pieces and simply flies off, claiming victory."
In Thai language, the term krian (เกรียน) has been adopted to address Internet trolls. According to the Royal Institute of Thailand, the term, which literally refers to a closely cropped hairstyle worn by schoolboys in Thailand, is from the behaviour of these schoolboys who usually gather to play online games and, during which, make annoying, disruptive, impolite, or unreasonable expressions.
The relationship between trolling and flaming was observed in open-access forums in California, on a series of modem-linked computers. CommuniTree was begun in 1978 but was closed in 1982 when accessed by high school teenagers, becoming a ground for trashing and abuse.
Some psychologists have suggested that flaming would be caused by deindividuation or decreased self-evaluation: the anonymity of online postings would lead to disinhibition amongst individuals. Others have suggested that although flaming and trolling is often unpleasant, it may be a form of normative behavior that expresses the social identity of a certain user group.
According to Tom Postmes, a professor of social and organisational psychology at the universities of Exeter, England, and Groningen, The Netherlands, and the author of Individuality and the Group, who has studied online behavior for 20 years, "Trolls aspire to violence, to the level of trouble they can cause in an environment. They want it to kick off. They want to promote antipathetic emotions of disgust and outrage, which morbidly gives them a sense of pleasure." Someone who brings something off topic into the conversation in order to make that person mad is trolling.
The practice of trolling has been documented by a number of academics since the 1990s. This included Steven Johnson in 1997 in the book Interface Culture, and a paper by Judith Donath in 1999. Donath's paper outlines the ambiguity of identity in a disembodied "virtual community" such as Usenet:
Donath provides a concise overview of identity deception games which trade on the confusion between physical and epistemic community:
Whitney Phillips observes in This is Why We Can't Have Nice Things: Mapping the Relationship Between Online Trolling and Mainstream Culture that certain behaviors are consistent among different types of trolls. First, trolls of the subcultural variety self-identify as trolls. Trolls are also motivated by what is known as lulz, a type of unsympathetic, ambiguous laughter. The final behavior is the insistent need for anonymity. According to Phillips, anonymity allows trolls to engage in behaviors they would not replicate in professional or public settings, with the effectiveness of trolling often being dependent upon the target's lack of anonymity. This can include the disclosure of real-life attachments, interests, and vulnerabilities of the target.
A troll can disrupt the discussion on a newsgroup or online forum, disseminate bad advice, and damage the feeling of trust in the online community. In a group that has become sensitized to trollingwhere the rate of deception is highmany honestly naïve questions may be quickly rejected as trolling. This can be quite off-putting to the new user who upon first posting is immediately bombarded with angry accusations. Even if the accusations are unfounded, being branded a troll may be damaging to one's online reputation.
Susan Herring and colleagues, in "Searching for Safety Online: Managing 'Trolling' in a Feminist Forum", point out the difficulty inherent in monitoring trolling and maintaining freedom of speech in online communities: "harassment often arises in spaces known for their freedom, lack of censure, and experimental nature". Free speech may lead to tolerance of trolling behavior, complicating the members' efforts to maintain an open, yet supportive discussion area, especially for sensitive topics such as race, gender, and sexuality.
Cyberbullying laws vary by state, as trolling is not a crime under U.S. federal law. In an effort to reduce uncivil behavior by increasing accountability, many web sites (e.g. Reuters, Facebook, and Gizmodo) now require commenters to register their names and e-mail addresses.J. Zhao, "Where Anonymity Breeds Contempt", The New York Times, 29 November 2010.
Trolling itself has become its own form of Internet subculture and has developed its own set of rituals, rules, specialized language, and dedicated spaces of practice. The appeal of trolling primarily comes from the thrill of how long one can keep the ruse going before getting caught, and exposed as a troll. When understood this way, Internet trolls are less like vulgar, indiscriminate bullies, and closer to countercultural respondents to a (so called) overly sensitive public.
The main elements of why people troll are interactions; trolling exists in the interactive communications between Internet users, influencing people's views both from objective and emotional standpoints. Further, trolling does not target a single individual, but rather targets multiple members of a discussion. Trolling can be easily identified by its offensive content, intended to provoke an emotional reaction from an audience.
A 2016 study by Harvard political scientist Gary King reported that the Chinese government's 50 Cent Party creates 440 million pro-government social media posts per year. The report said that government employees were paid to create pro-government posts around the time of national holidays to avoid mass political protests. The Chinese Government ran an editorial in the state-funded Global Times defending censorship and 50 Cent Party trolls.
A 2016 study for the NATO Strategic Communications Centre of Excellence on hybrid warfare notes that the Russo-Ukrainian War "demonstrated how fake identities and accounts were used to disseminate narratives through social media, blogs, and web commentaries in order to manipulate, harass, or deceive opponents." The NATO report describes that a "Wikipedia troll" uses a type of message design where a troll does not add "emotional value" to reliable "essentially true" information in re-posts, but presents it "in the wrong context, intending the audience to draw false conclusions." For example, information, without context, from Wikipedia about the military history of the United States "becomes value-laden if it is posted in the comment section of an article criticizing Russia for its military actions and interests in Ukraine. The Wikipedia troll is 'tricky', because in terms of actual text, the information is true, but the way it is expressed gives it a completely different meaning to its readers."
Unlike "classic trolls", Wikipedia trolls "have no emotional input, they just supply misinformation" and are one of "the most dangerous" as well as one of "the most effective trolling message designs." Even among people who are "emotionally immune to aggressive messages" and apolitical, "training in critical thinking" is needed, according to the NATO report, because "they have relatively blind trust in Wikipedia sources and are not able to filter information that comes from platforms they consider authoritative." While Russian-language hybrid trolls use the Wikipedia troll message design to promote anti-Western sentiment in comments, they "mostly attack aggressively to maintain emotional attachment to issues covered in articles." Discussions about topics other than international sanctions during the Russo-Ukrainian War "attracted very aggressive trolling" and became polarized, according to the NATO report, which "suggests that in subjects in which there is little potential for re-educating audiences, emotional harm is considered more effective" for pro-Russian Latvian-language trolls.
A 2016 study on fluoridation decision-making in Israel coined the term "Uncertainty Bias" to describe the efforts of power in government, public health and media to aggressively advance agendas by misrepresentation of historical and scientific fact. The authors noted that authorities tended to overlook or to deny situations that involve uncertainty while making unscientific arguments and disparaging comments in order to undermine opposing positions.
The New York Times reported in late October 2018 that Saudi Arabia used an online army of Twitter trolls to harass the late Saudi dissident journalist Jamal Khashoggi and other critics of the Saudi government.
In October 2018, The Daily Telegraph reported that Facebook "banned hundreds of pages and accounts which it says were fraudulently flooding its site with partisan political content – although they came from the US instead of being associated with Russia."
While corporate networking site LinkedIn is considered a platform of good taste and professionalism, companies searching for personal information by promoting jobs that were not real and fake accounts posting political messages has caught the company off guard.
Trolling correlates positively with Sadomasochism, Trait theory psychopathy, and Machiavellianism (see dark triad). Trolls take pleasure from causing pain and Suffering. Their ability to upset or harm gives them a feeling of power.Cheng, J., Bernstein, M., Danescu-Niculescu-Mizil, C., & Leskovec, J. (2017). Anyone Can Become a Troll: Causes of Trolling Behavior in Online Discussions. CSCW: Conference on Computer-Supported Cooperative Work, 2017
A Psychoanalysis and Sexology study on the phenomenon of Internet trolling asserts that anonymity increases the incidence of the trolling behaviour, and that "the internet is becoming a medium to invest our anxieties and not thinking about the repercussions of trolling and affecting the victims mentally and incite a sense of guilt and shame within them".
A verifiable example of concern trolling within politics occurred in 2006 when Tad Furtado, a member of staff for then-Congressman Charles Bass (R-New Hampshire), was caught posing as a "concerned" supporter of Bass's opponent, Democrat Paul Hodes, on several liberal New Hampshire blogs, using the pseudonyms "IndieNH" or "IndyNH". "IndyNH" expressed concern that Democrats might just be wasting their time or money on Hodes, because Bass was unbeatable. Hodes eventually won the election.
Although the term "concern troll" originated in discussions of online behavior, it now sees increasing use to describe similar offline behaviors. For example, James Wolcott of Vanity Fair accused a conservative New York Daily News columnist of "concern troll" behavior in his efforts to downplay the Mark Foley scandal. Wolcott links what he calls concern trolls to what Saul Alinsky calls "Do-Nothings", giving a long quote from Alinsky on the Do-Nothings' method and effects:
The Hill published an op-ed piece by Markos Moulitsas of the liberal blog Daily Kos titled "Dems: Ignore 'Concern Trolls. The concern trolls in question were not Internet participants but rather Republicans offering public advice and warnings to the Democrats that could be considered deceptive.
The online French group Ligue du LOL has been accused of organized harassment and described as a troll group.
Hindi cinema celebrities can face strong social media backlash for their political comments. When actor Shah Rukh Khan criticized the country's intolerance and called for secularism, many promoted a boycott of his upcoming movie, including several right-wing politicians, one of whom compared Khan to a terrorist. In 2015, when the Maharashtra state government banned the sale and consumption of cattle meat (reflecting Hindu beliefs), online trolls attacked stars who criticized the law; actor Rishi Kapoor received insults and had his Hindu faith questioned. Though the death sentence of convicted terrorist Yakub Memon was criticized by "many", including human rights activists and a former Supreme Court chief justice, Bollywood star Salman Khan received "overwhelming" online anger for expressing the same views; the trolling spilled over into real life, with some protestors burning his effigy.
Newslaundry covered the phenomenon of "Twitter trolling" in its "Criticles", also characterizing Twitter trolls in its weekly podcasts.
The troll community of Kerala has birthed some troll slang in Malayalam due to the use of such new words in trolling events that have become viral; some examples are Kummanadi ("using public transportation without a ticket"), OMKV ("GTFO"), and kiduve or kidu ("cool"; "awesome").
Trolls of the testimonial page of Georgia Varley faced no prosecution due to misunderstandings of the legal system in the wake of the term trolling being popularized. In October 2012, a twenty-year-old man was jailed for twelve weeks for posting offensive jokes to a support group for friends and family of April Jones.
Between 2008 and 2017, 5,332 people in London were arrested and charged for behavior on social media deemed in violation of Communications Act 2003. Crimes Social Media. www.london.gov.uk. Accessed 6 August 2024.
In 2007, the media was fooled by trollers into believing that students were consuming a drug called Jenkem, purportedly made of human waste. A user named Pickwick on TOTSE posted pictures implying that he was inhaling this drug. Major news corporations such as Fox News Channel reported the story and urged parents to warn their children about this drug. Pickwick's pictures of Jenkem were fake and the pictures did not actually feature human waste.
In August 2012, the subject of trolling was featured on the HBO television series The Newsroom. The character Neal Sampat encounters harassing individuals online, particularly looking at 4chan, and he ends up choosing to post negative comments himself on an economics-related forum. The attempt by the character to infiltrate trolls' inner circles attracted debate from media reviewers critiquing the series.
In 2019, it was alleged that progressive Democrats had created a fake Facebook page which mis-represented the political stance of Roy Moore, a Republican candidate, in the attempt to alienate him from pro-business Republicans. It was also alleged that a "false flag" experiment attempted to link Moore to the use of Russian Twitter bots. "The New York Times reported Monday that progressive Democrats opposed to Roy Moore, the odious Republican candidate in that race, created a Facebook page and Twitter feed purporting to represent Moore supporters opposed to the sale of alcoholic beverages...to associate Moore with calls for a statewide ban on the sale of liquor in order to alienate moderate, pro-business Republicans and help Democratic candidate Doug Jones..."Dry Alabama" was actually the second case of Russian-style disinformation in the Alabama campaign uncovered by the New York Times. In December it reported on an "experiment" in which a phony Facebook page was created to try to drain support for Moore from conservatives and a "false flag" operation was created to suggest that the Republican candidate was being followed on Twitter by Russian bots." The New York Times, when exposing the scam, quoted a New Knowledge report that boasted of its fabrications: "We orchestrated an elaborate 'false flag' operation that planted the idea that the Roy Moore campaign was amplified on social media by a Russian botnet.
The 2020 Democratic presidential candidate Bernie Sanders has faced criticism for the behavior of some of his supporters online, but has deflected such criticism, suggesting that "Russians" were impersonating people claiming to be "Bernie Bro" supporters. Twitter rejected Sanders' suggestion that Russia could be responsible for the bad reputation of his supporters. A Twitter spokesperson told CNBC: "Using technology and human review in concert, we proactively monitor Twitter to identify attempts at platform manipulation and mitigate them. As is standard, if we have reasonable evidence of state-backed information operations, we'll disclose them following our thorough investigation to our public archive – the largest of its kind in the industry." Twitter had suspended 70 troll accounts that posted content in support of Michael Bloomberg's presidential campaign.
The 45th U.S. president Donald Trump infamously used Twitter to denigrate his political opponents and spread misinformation for which he earned the moniker "Troll-In-Chief" by The New Yorker.
The case of Zeran v. America Online, Inc. resulted primarily from trolling. Six days after the Oklahoma City bombing, anonymous users posted advertisements for shirts celebrating the bombing on AOL message boards, claiming that the shirts could be obtained by contacting Mr. Kenneth Zeran. The posts listed Zeran's address and home phone number. Zeran was subsequently harassed.
Anti-scientology protests by Anonymous, commonly known as Project Chanology, are sometimes labeled as "trolling" by media such as Wired, and the participants sometimes explicitly self-identify as "trolls".
Neo-Nazism website The Daily Stormer orchestrates what it calls a "Troll Army", and has encouraged trolling of Jewish MP Luciana Berger and Muslim activist Mariam Veiszadeh.
Ken M, or Ken McCarthy, is considered one of the greatest internet trolls of all time. Ken M is known for trolling forums and comment sections by playing a "well-meaning moron" online. McCarthy compared his trolling to a comedy routine, where strangers who responded to his comments became unwitting "straight men". Ken M would reply with increasingly absurd statements until his ruse was discovered.
Vampetaço is a form of trolling and Cancel culture perpetrated by Brazilians, where erotic pictures of the ex-footballer Vampeta for the G Magazine are posted on social media profiles. It is often used as protest against public people that post something considered unpleasant on their social media, especially Twitter, including foreigners that offend Brazil. Amongst its victims are Varg Vikernes, Israel Katz, Tucker Carlson and Elon Musk.
In 2020, the official Discord server and Twitch channel for the U.S. Army Esports team became a target of trolling, as people sent anti-U.S. Army messages, memes, and references to war crimes committed by the United States to both. When the team started banning users from their Twitch channel for trolling, they were accused of violating the First Amendment to the United States Constitution by the ACLU and Knight First Amendment Institute at Columbia University. The team has since denied these allegations.
In 2021, the Salon columnist Amanda Marcotte, author of Troll Nation: How the Right Became Trump-Worshipping Monsters Set on Rat-F*cking Liberals, America, and Truth Itself (2018), described the American far-right exclusively male organization Proud Boys, the conservative pundit Tucker Carlson, and podcast host Joe Rogan as political commentators who have mastered "the art of trolling as a far-right recruitment strategy" by preying upon the American male insecurities, mediocrity, and fragility. In particular, regarding their respective Transphobia, she remarks "how crucial gender anxiety is to far-right recruitment".
Elon Musk calls himself Chief Troll, has trolled world leaders, and saluted the crowd in what The Atlantic described as a deliberately offensive and provocative way at Donald Trump's second inauguration.
On November 22, 2024, a Twitter account impersonating online streamer Cheesur, posted inflammatory statements toward the Mexico Jalisco New Generation drug cartel and its leader El Mencho. Users on the internet first believed it was the content creator as a result of missing person posters circulating around online of the streamer. The account was later debunked as not being Cheesur. He would later go live on Kick to confirm he was not missing, hurt, and was alive and well.
/ref> Psychological researches conducted in the fields of personality psychology and cyberpsychology report that trolling behaviour qualifies as an anti-social behaviour and is strongly correlated to sadistic personality disorder (SPD). Researches have shown that men, compared with women, are more likely to perpetrate trolling behaviour; these gender differences in online anti-social behaviour may be a reflection of gender stereotypes, where agentic characteristics such as competitiveness and dominance Masculinity. The results corroborated that gender (male) is a significant predictor of trolling behaviour, alongside trait psychopathy and sadism to be significant positive predictors. Moreover, these studies have shown that people who enjoy trolling online tend to also enjoy hurting other people in everyday life, therefore corroborating a longstanding and persistent pattern of psychopathological sadism.
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