In general, spectacle refers to an event that is memorable for the appearance it creates. Derived in Middle English from c. 1340 as "specially prepared or arranged display" it was borrowed from Old French spectacle, itself a reflection of the Latin spectaculum "a show" from spectare "to view, watch" frequentative form of specere "to look at." Online Etymological Dictionary The word spectacle has also been a term of art in theater dating from the 17th century in English drama.
Masques were multimedia, for they almost always involved costuming and music as a method of conveying the story or narrative. Ben Jonson, for example, wrote masques with the architect Inigo Jones. William Davenant, who would become one of the major of the English Restoration, also wrote pre-Revolutionary masques with Inigo Jones. The role of the architect was that of designer of the staging, which would be elaborate and often culminate in a fireworks show.
Within industrial and post-industrial cultural and state formations, spectacle has been appropriated to describe appearances that are purported to be simultaneously enticing, deceptive, distracting and superficial. (Jonathan Crary: 2005) Current academic theories of spectacle "highlight how the productive forces of marketing, often associated with media and Internet proliferation, create symbolic forms of practice that are emblematic of everyday situations."
Spectacle can also refer to a society that critics describe as dominated by electronic media, consumption, and surveillance, reducing citizens to spectators by political neutralization. Recently the word has been associated with the many ways in which a capitalist structure is purported to create play-like celebrations of its products and leisure time consumption.
The work of French Marxist thinker Guy Debord is perhaps the best-known example of this critical analysis; see his The Society of the Spectacle (1967). Debord has described the Spectacle as "the autocratic reign of the market economy which had acceded to an irresponsible sovereignty, and the totality of new techniques of government which accompanied this reign."
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