Power user is a buzzword for advanced user. An advanced user has progressed beyond beginner level through spending time or acquiring skills, but is not necessarily an expert or developer.
They may use advanced features of computer hardware, operating systems (for example keyboard shortcuts), programs, or websites which are not used by the average user.
The term first appeared in the 1980s. According to Ernie Smith, it has been in use since at least April 1984, when it appeared in an issue of InfoWorld. In 21 January 1985 John C. Dvorak named it buzzword of the year 1984 in his section "1984 Dubious Achievement Awards" in InfoWorld and attributes its invention to marketing.
In enterprise software systems, "Power User" may be a formal role given to an individual who is not a programmer but a specialist in business software. Often these people retain their normal user job role but also function in testing, training, and first-tier support of the enterprise software.
Users may also erroneously label themselves as power users when they are less than fully competent. In one 1997 study involving design testing of a web application, self-identified power users refused to read any instructions, made wrong guesses, and repeatedly became so lost they could not complete the test. The study also showed, anecdotally, that almost all self-identified power users were men. Even if they had more skill, women didn't label themselves as power users. - 1997 date taken from the fact that the study and design (in the link) were all completed three days before the release of Netscape 4.0, an event which occurred in June of 1997.
Some software, such as Microsoft PowerToys, VLC media player and Vivaldi (web browser), has been explicitly advertised as being suitable for power users.
User testing for software often focuses on inexperienced or regular users, neglecting advanced users. The blinking twelve problem shows that it can be difficult to appeal to both beginners and advanced users.
Extensive research has been done with the Super User Model in SAP, specifically in regard to the role they take in training and supporting end users. Currently, more than 70% of SAP companies utilize a form of the Super User Model.
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