Whitland (, , or Hendy-gwyn ar Daf, , from the medieval Ty Gwyn ar Daf) is a town and community in Carmarthenshire, Wales.
According to the 2011 census the population was 1,792.
Whitland takes its name from its medieval Cistercian Whitland Abbey. The monastery pre-dates Tintern Abbey but now is very much a ruin. The "white land" of the name (Medieval Latin: Albalanda) may refer to the famous Ty Gwyn (English language: White House) where Hywel's parliament met, to the monks' unstained woollen cloaks, or to the abbey's limestone. Whitland was dissolved during Henry VIII's conversion to a reformed church. Much of its limestone was taken and used for other buildings. The limestone itself may have been from quarries in the Cotswolds as there is no quarry of this ' White' stone in the area. The country setting of the ruin and the Abbey's layout can still be viewed just north of the A40 roundabout and turning immediately left.
Whitland has had a strong milk industry and, when the railway arrived in the 19th century, exported milk to London. Its dairy, run by Dairy Crest, eventually closed in 1994 with the loss of 100 jobs.
Whitland Town Hall was originally commissioned for retail use and was completed in 1904.
Despite losing its dairy and remaining high street bank, Whitland has an estimated 125 small businesses as well as Whitland Engineering, which services the dairy industry and in 2019 employed 90 people.
Whitland also has a town council, consisting of elected or co-opted town councillors. The town council elects a mayor annually, who acts as chair of the council.
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