WTVE (channel 51) is a television station licensed to Willow Grove, Pennsylvania, United States, serving the Philadelphia area and primarily airing Infomercial from OnTV4U. It is owned by WRNN-TV Associates alongside Princeton, New Jersey–licensed ShopHQ affiliate WMCN-TV (channel 44) and Trenton, New Jersey–licensed Class A station WPHY-CD (channel 25). WTVE and WPHY-CD share studios on East State Street in Trenton; through a channel sharing agreement, the two stations transmit using WPHY-CD's spectrum from an antenna in the Roxborough section of Philadelphia.
Beginning in September 1981, WTVE began running the subscription television service SelecTV, which aired feature films just finished with their theatrical runs, each evening from 8 to 10 p.m. By January 1982, SelecTV programming expanded to 8 p.m. to midnight. That spring, the station began running SelecTV from 7 p.m. to 5 a.m. on weekdays and from 3 p.m. to 5 a.m. on weekends. In the fall of 1982, WTVE added Financial News Network programming each weekday from noon to 5 p.m., and began carrying religious programs on Saturday and Sunday mornings. WTVE switched to SelecTV programming after 6 p.m. weekdays and after noon on weekends.
By the fall of 1983, WTVE was running SelecTV full-time, with the exception of weekday broadcasts of The 700 Club and the Independent Network News, along with other religious and public affairs shows on Saturday and Sunday mornings. SelecTV was dropped in the late 1980s, and was replaced with home shopping programming from Shop at Home and . In 1998, WTVE affiliated with the Spanish-language Telemundo network, before switching back to an American English format after a year.
WTVE's primary analog transmitter (prior to the digital transition) was located in Reading; the analog signal barely reached the Philadelphia suburbs and Lebanon, in the eastern part of the Harrisburg market. As a result, WTVE depended heavily on "must-carry" rules to reach viewers in the Philadelphia market on cable television. WTVE at one point had a repeater in Philadelphia on channel 7; that station now operates independently as WWJT-LP.
WTVE had been in Chapter 11 bankruptcy, managed by trustee George Miller until its $13.5-million takeover by WRNN-TV Associates received FCC approval on May 15, 2008. WRNN-TV Associates subsequently sold the station to NRJ TV (a company unrelated to broadcaster NRJ Radio) in 2011. On June 1, 2016, the station joined the SonLife Broadcasting Network.
On December 9, 2019, it was announced that WRNN-TV Associates, would repurchase WTVE, as well as WPHY-CD and six other full-power TV stations in other markets from NRJ. The sale was approved by the FCC on January 23, and was completed on February 4, 2020, making WTVE and WPHY-CD sister stations to WMCN-TV. Upon completion of the sale, all SonLife programming was dropped and the station now broadcasts infomercials most of the day, along with a simulcast of WRNN's nightly talk show Richard French Live.
At this same time, Jeffrey D. Miller (one-time "Night Mayor" on Reading radio) hosted a late night talk show called NightBeat. Miller also anchored and reported for the nightly news programs. WTVE was also one of the first to air Independent Network News, a nationally syndicated nightly news program produced by WPIX in New York City that was distributed to independent stations, each night at 10:30 p.m. during the 1980s.
Local news programming was re-established on the station in 2000, with the debut of Philly TV News. This program was an attempt to build up the station as a player in the Philadelphia television news arena, but the production failed to attract viewers and was eventually cancelled.
WTVE formerly operated Estrella TV on DT2, but in February 2020, that changed to Timeless TV (public domain shows and infomercials). This channel is seen on some RNN and HC2 Holdings stations. WTVE formerly operated SonLife on DT3; this was later moved to its sharing host WPHY-CD.
WTVE was one of the first stations in the U.S. to transmit using a distributed transmission system, having received special temporary authority from the FCC to operate WTVE-DT via eight (mostly low-power) transmitters scattered across its coverage area rather than relying on a singular full-power signal.
The station formerly transmitted with on-channel boosters from sites in or near:
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