WCSX

 ( Csx ) 

WCSX (94.7 FM broadcasting) is a commercial radio station licensed to Birmingham, Michigan, United States, and serving Metro Detroit. It broadcasts a classic rock format and is owned by the Beasley Broadcast Group. The studios and transmitter are on Radio Plaza in Ferndale.

WCSX broadcasts in HD Radio, with 2 additional HD subchannels.

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History

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MOR (1958–1972) The station signed on the air on September 1, 1958, as WHFI ("Whiffieland"), featuring a Middle of the Road (MOR) format. The included Lee Alan (formerly of 1270 WXYZ).

The original FCC construction permit for WHFI was issued to Garvin H. Meadowcroft, President of Meadowcroft Broadcasting, Inc. on January 18, 1957 with an address of 1095 Badder Road in Troy, Michigan. Meadowcroft began broadcasting on WHFI with an office address at 139 Maple in Birmingham.

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Oldies (1972–1976) In 1972, WHFI shifted to a syndicated oldies format provided by Draper-Blore called "Olde Golde." The programming was automated with no DJs. It featured hits of the 1950s and 1960s, similar to Drake-Chenault's "Solid Gold" format except without the softer current hits that the Solid Gold format played.

In July 1973, Greater Media bought the station. The "Olde Golde" format evolved the following year into all-oldies. The call letters were changed to WHNE, "Honey Radio." Sister station 560 WRDT changed its call sign to WHND and began shadowcasting the format in 1974. WQTE continued as "Honey Radio" until 1994, by which time 94.7 FM had gone through several changes. Honey Radio was originally automated using Drake-Chenault's "Classic Gold" format, but transitioned to live personalities (on AM 560 only) around 1980.

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Soft Adult Contemporary (1976–1987) In 1976, WHNE became WMJC, "Magic 95," with a Soft Adult Contemporary format modeled after Greater Media's successful WMGK in Philadelphia. DJs did not speak over the song intros and four songs were usually played in a row without interruption. The format was syndicated by TM and was also picked up on other Greater Media FM stations including WMGQ in New Brunswick, New Jersey, in the New York City suburbs.

By 1987, the adult contemporary field in Detroit had become quite crowded. In addition to WMJC, Detroit had WNIC, WOMC, WLTI, and WMXD, with WNIC and the oldies-based WOMC dominating in the format. Greater Media later brought the "Magic" format and branding back to the Detroit market with WMGC-FM from 2001 to 2011 (that station currently airs a classic hip-hop format).

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Classic Rock (1987–present) On March 14, 1987, WCSX was launched, with Bob Seger's "Old Time Rock and Roll" as its first song.Gary Graff, "The magic will be gone as WCSX starts to rock," The Detroit Free Press, March 14, 1987. It was one of the first Classic Rock stations in the United States, and is also one of few nationwide to have endured with the classic rock format for several decades.

WCSX's most played bands are classic rock staples The Eagles, Fleetwood Mac, The Rolling Stones, Aerosmith and Tom Petty, along with hometown artist Bob Seger. WCSX generally takes a more mainstream, older-sounding approach to classic rock reminiscent of progressive rock and album rock radio of the 1970s, since sister station WRIF includes a good deal of harder classic rock titles in its playlist, including 1980s glam metal, which WCSX generally does not play. WCSX competition includes WLLZ, owned by iHeartMedia, which returned to the format in January 2019 with a harder-edged sound, after once being Classic Rock WDTW-FM.

WCSX did briefly expand its playlist to harder classic rock in 1996-97 (bands like Rush, Van Halen, Def Leppard, etc.) when Greater Media bought then-recently defunct station WDZH's library, but went back to its toned down approach when WWBR went to a harder classic-rock format. The station also had a short run of playing current songs from their mainstay artists, using the slogan; "It doesn't have to be old to be a classic".

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Beasley ownership On July 19, 2016, the Beasley Media Group announced it would acquire Greater Media and its 21 stations (including WCSX) for $240 million. The FCC approved the sale on October 6, and the sale closed on November 1.

WCSX kept its format through the sale and has continued as Detroit's classic rock leader under Beasley ownership.

Beginning in 2025, WCSX will serve as the new radio flagship for Michigan Wolverines athletics, airing all football, hockey, and men's basketball games plus coaches' shows and other Michigan programming. Coverage of women's basketball will be shared between WCSX and sister station /ref>

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HD programming WCSX broadcasts using HD Radio technology.[1] HD Radio Guide for Detroit In August 2005, WCSX launched its HD2 digital subchannel with a "Deep Trax" format. In January 2014, the "Deep Trax" format was replaced "Detroit's Oldies 94.7 HD2", playing an oldies format.

On August 30, 2021, WCSX-HD2 changed its format from oldies to sports radio. It used programming from Fox Sports Radio and called itself "The Roar". Beasley Launches The Roar In Detroit Radioinsight - August 30, 2021 The subchannel then fed two : 93.5 W228CJ in Oak Park Radio-Locator.com/W228CJ and 99.1 W256EA in Shelby Township. Radio-Locator.com/W256EA

On September 22, 2023, WCSX-HD2 flipped to an all-podcast format, as part of Beasley's " Podcast Radio US" network. Beasley Launches Podcast Radio in Four Markets Radioinsight - September 22, 2023

The 93.5 and 99.1 signals' as of late August 2024 no longer relays WCSX HD-2, and instead relays sister station WMGC HD-2, leaving Podcast Radio US only to be heard on local radio via WCSX HD-2 and internet streaming.

WCSX's HD3 subchannel carries Christian Contemporary music from the Smile FM Network. It feeds an FM translator 103.9 W280EL, in Yates, Michigan. Radio-Locator.com/W280CL

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See also

• Media in Detroit

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External links

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