Product Code Database
Volcom is an American lifestyle brand that designed, marketed, and distributed boardsports-oriented products. Volcom is headquartered in Costa Mesa, California. The brand was known for its trademark stone logo, its slogan True to This, and the Let the Kids Ride Free campaign. Todd Hymel is the CEO of Volcom.
Chet Thomas was the first professional skateboarder to be sponsored by the brand. In 1995, Volcom was the first action sports company to create a record label, Volcom Entertainment.
In early 2008, Volcom made its first acquisition, taking ownership of Electric Visual Evolution LLC for US$25.3 million. In early 2016, Eric Crane acquired the brand from Volcom for an undisclosed amount.
On May 2, 2011, PPR (turned Kering in 2013) launched a friendly takeover offer to buy Volcom Inc. for US$24.50 a share, valuing the company at US$608 million. Volcom's board unanimously backed the PPR offer, and shareholders were advised to tender their shares to the French company.
Since the takeover, Kering has sought to expand and diversify the Volcom brand. The support from Kering allowed Volcom to launch its first ever closed-toe footwear line in July 2013.
On April 3, 2019, Authentic Brands Group had announced it acquired Volcom from Kering.
Outside America, Volcom has numerous international retail stores including locations in Barcelona, Spain; Hossegor, Bordeaux, and Paris, France; two locations in Bali, Indonesia; Tokyo, Japan; Durban and Pretoria, South Africa; Bangkok, Thailand; London and Falmouth, England; Melbourne, Australia; Buenos Aires, Argentina; Santiago, Chile; Lima, Perú; São Paulo, Brazil; Isla de Margarita, Venezuela; Lisbon, Portugal; Stuttgart, Germany; Davos, Switzerland, Calgary, Edmonton, Vancouver, Winnipeg, and Fort McMurray, Canada, Costa Rica; Amsterdam, the Netherlands; and Guam.
On February 2, 2025, Liberated Brands, owner of Volcom retail stores in the US, filed for Chapter 11 bankruptcy protection, listing assets and liabilities between $100 million and $500 million. The company announced the closure of all remaining Volcom locations in the US, with liquidation sales beginning a week before the bankruptcy.
In 2012, Volcom collaborated with Volcom ambassadors POSSO for the second time. POSSO is described by the brand as "2 best friends from Northern California with a love for art, design, fashion, and music." The collection included dresses and a bikini outfit.
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In 2011, Volcom collaborated with Krochet Kids International, an organization that seeks to reduce poverty. Volcom sold handmade clothes from Uganda and some of the revenue was donated to Krochet Kids International.
In 2010, Volcom won the TransWorld Business Industry and Retail Award: "Brand of the Year". Also in 2010, Woolcott was nominated for the Entrepreneur of the Year Award at Chapman University by the Leatherby Entrepreneurship Center.
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