Virtus () was a specific virtue in ancient Rome that carried connotations of valor, masculinity, excellence, courage, character, and worth, all perceived as masculine strengths. It was thus a frequently stated virtue of Roman emperors, and was personified as the deity Virtus.
Originally virtus described specifically martial courage, but it eventually grew to be used to describe a range of Roman virtues. It was often divided into different qualities including prudentia (Phronesis), iustitia (justice), temperantia (temperance, self-control), and fortitudo (courage). This division of virtue as a whole into cardinal virtues is an ongoing project of positive psychology or, in philosophy, virtue ethics, following a tradition originating in Plato's Republic and Aristotle's Nicomachean Ethics. It implies a link between virtus and the Greek concept of .
At one time virtus extended to include a wide range of meanings that covered one general ethical ideal. The use of the word grew and shifted to fit evolving ideas of what manliness meant. Once, virtus meant primarily that a man was a brave warrior, but it came also to mean that he was a good man, someone who did the right thing. During the time of the decline of the Roman elite, the Roman upper class no longer thought of themselves as unmanly if they did not serve in the military.
The nobility of virtus lay not only in one's personal acta but also those of one's ancestors. However Cicero, a novus homo, asserted that virtus was a virtue particularly suited to the new man just as nobilitas was suited to the noble. Cicero argued that just as young men from noble families won the favor of the people so too should the novus homo earn the favor of the people with his virtus. He asserted that virtus, and not one's family history, should decide a man's worthiness. Because virtus is something that a man earns himself, not something that is given to him by his family, it is a better measure of a man's ability. Cicero's goal was not to impugn the noble class but widen it to include men who had earned their positions by merit..
The term virtus was used quite significantly by the historian Sallust, a contemporary of Cicero. Sallust asserted that virtus did not rightfully belong to the nobilitas as a result of their family background but specifically to the novus homo through the exercise of ingenium (talent, also means sharpness of insight, Wisdom, foresight, and character). For Sallust and Cicero alike, virtus comes from winning glory through illustrious deeds (egregia facinora) and the observance of right conduct through bonae artes.
In everyday life a typical Roman, especially a young boy, would have been inculcated with the idea of virtus. Since military service was a part of the lives of most Roman men, military training would have started fairly early. Young boys would have learned how to wield weapons and military tactics starting at home with their fathers and older male relatives and later in school. Also a young boy would have heard numerous stories about past heroes, battles, and wars. Some of these stories would have told of the virtus of past heroes, and even family members. Publicly it was easy to see the rewards of virtus. Public Roman triumph were held for victorious generals and rewards were given to brave fighters. This propaganda encouraged young boys coming into their manhood to be brave fighters and earn virtus. It was the duty of every generation of men to maintain the dignitas which his family had already earned and to enlarge it. Pressure to live up to the standards of one's ancestors was great. In achieving virtus one could also achieve gloria. By gaining virtus and gloria one could hope to aspire to high political office and great renown.
Cicero suggested that virtus was real manhood and that it boiled down to "Ever to excel". He declared that, "The whole glory of virtue virtus resides in activity." A Roman political man would only need to show scars in defense of the Republic to prove his worth.
Romans established their status through activity, creating a pecking order of honour. This involved agon—a test, trial, or ordeal requiring active effort to overcome. This activity was thought to banish certain characteristics of Roman thought that were believed to be negative. Such negative characteristics included being shameless, inactive, isolated, or leisurely and were the absence of virtus; placing dignitas into a static, frozen state. The contest established one's being and constructed the reality of one's virtus. Romans were willing to suffer shame, humiliation, victory, defeat, glory, destruction, success, and failure in pursuit of this.
Virtus was often associated with being aggressive and this could be dangerous in the public sphere and the political world. Displays of violent virtus were controlled through several methods. Men seeking to hold political office typically had to follow the cursus honorum. Many political offices had an age minimum which ensured that the men filling the positions had the proper amount of experience in the military and in government. Thus, even if a man proved himself capable of filling a position or was able to persuade people that he was capable, he would not necessarily be able to hold the position until he had reached a certain age. Minimum age also ensured an equal basis for candidates in elections for public offices, because by the time most men went into public office they would have retired from military service. Furthermore, before any Roman soldier could partake in single combat, he had to gain permission from his general. This was meant to keep soldiers from putting themselves in unnecessary danger in order to gain virtus.
Politically, virtus also tended to be a concept of morality. In contrast to its representation of manliness—as seen in aggression and the ruthless acquisition of money, land, and power—the lighter, more idealistic political meaning almost took on the extended meaning of pietas, as a man who was morally upright and concerned with the matters of the state..
Plautus in Amphitruo contrasted virtus and ambitio. Virtus is seen as a positive attribute, while though ambitio itself is not necessarily a negative attribute it is often associated with negative methods such as bribery. Plautus said that just as great generals and armies win victory by virtus, so should political candidates. Ambitio "is the wrong method of reaching a good end". Part of virtus, in the political sphere, was to deal justly in every aspect of one's life, especially in political and state matters..
According to Brett and Kate McKay, ; Rome was a contest culture and honor culture. Romans believed "your identity was neither fixed nor permanent, your worth was a moving target, and you had to always be actively engaged in proving yourself."
Cicero said, "only virtus usually wards off a cruel and dishonorable death, and virtus is the badge of the Roman race and breed. Cling fast to virtus, I beg you men of Rome, as a heritage that your ancestors bequeathed to you. All else is false and doubtful, ephemeral and changeful: only virtus stands firmly fixed, its roots run deep, it can never be shaken by any violence, never moved from its place."
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