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Sug (typeset as SuG) was a Japanese visual kei Rock music band formed in 2006. The band has released two Extended play, five full-length , and several singles. Until 2009, the band was signed to "Indie PSC", a subdivision of Free-Will. As of 2010, they have signed onto a major label, Pony Canyon. The band's tagline in promotional work is "Heavy Positive Rock".
Shouta left the band in February and was replaced by Chiyu on bass. Their first release was "7th Breeze" on the compilation album Cannonball Vol. 03. The band signed to the visual-kei management PS Company, and in August 2007, the band released their first single, "Scheat". Months after the release of their first single, Sug released their first Extended play, titled I Scream Party. To promote their music outside Japan, Sug performed at "J-Rock Invasion" in Germany alongside Kagrra, Kra, Alice Nine, and Screw—all of whom are also signed to CLJ Records, a German label. CLJ Records - alice nine
Mitsuru left Sug after their concert on 9 May 2009. Their support drummer at the time, Shinpei, became a full-time member of the band after Mitsuru's departure.
Following the announcement of their single "Gr8 Story", Sug announced their move onto major label PS Company during the live event called "Sug Fes 2009 Alternative Pop Show: Vol.6" on 30 November 2009. "Gr8 Story" was released through Pony Canyon, and the title track was used as the ending song for the Katekyō Hitman Reborn! anime According to the band, the song is "rather punkish", yet with a catchy tune and an "easy-listening appeal".
Their second studio album and their first album through Pony Canyon, Tokyo Muzical Hotel, was released on 9 March 2010. Their third studio album and their second album through Pony Canyon, Thrill Ride Pirates, was released a year later, also on 9 March, and included two singles; "mad$hip" and "Crazy Bunny Coaster".
On 25 April 2012, the band released their third studio album, Lollipop Kingdom, which produced five singles: "Pastel Horror Yum Yum Show", "Gimme×Gimme", "Toy Soldier", "Howling Magic", and "不完全BeautyFool Days".
On 7 October 2012, Sug announced they would officially leave PSC after their performance on 29 December at Yoyogi Kyogijo Daini Taikukan, resulting in a temporary hiatus. Sug announced on 19 September 2013 that the hiatus would end in late December of that year. The band went on to release three singles, "Missing", "B.A.B.Y." and "Cry Out" over the course of 2014.
On 4 March 2015 Sug released Black, their first full-length album since the end of their hiatus. The album included three new singles in addition to the three released in 2014. On 15 July 2015, Sug released another single, "TeenAge Dream". On 11 September Sug announced that they would be going on their first full-length Europe Tour starting from 29 November, and they would tour a total of 5 countries (Germany, France, United Kingdom, Russia and Finland).
On 31 July 2017, SuG announced that it would be going on indefinite hiatus for the second time. The band's final performance occurred on 2 September 2017 at Nippon Budokan. Although officially labelled a hiatus, Takeru doubted that the band would ever resume its activities. On 20 December 2017, the band announced on its official website that it had decided to disband.
| 29 November 2015 | Cologne, Germany | Werkstatt |
| 30 November 2015 | Paris, France | Backstage |
| 2 December 2015 | London, United Kingdom | O2 Academy Islington (O2 Academy2) |
| 3 December 2015 | Berlin, Germany | Machinenhaus |
| 5 December 2015 | Munich, Germany | Technikum |
| 7 December 2015 | Moscow, Russia | Moscow Hall |
| 8 December 2015 | Helsinki, Finland | Tavastia Club |
| I Scream Party | 19 December 2007 | 181 |
| N0iz Star | 14 May 2008 | 41 |
| Punkitsch | 3 September 2008 | 77 |
| Tokyo Muzical Hotel | 9 March 2010 | 26 |
| Thrill Ride Pirates | 9 March 2011 | 15 |
| Lollipop Kingdom | 25 April 2012 | 10 |
| Black | 4 March 2015 | - |
| Virgin | 9 March 2016 | - |
| "Scheat" | 1 August 2007 | - |
| 夢際ダウナー | 2 September 2007 | - |
| "Alterna." | 5 September 2007 | - |
| 虜ロォルカラァ | 3 December 2008 | - |
| "39GalaxyZ" | 15 April 2009 | - |
| "Life 2Die" | 14 October 2009 | - |
| "Pink Masquerade" | 18 November 2009 | - |
| "Gr8 Story" | 27 January 2010 | 13 |
| 小悪魔Sparkling | 30 June 2010 | 7 |
| "R.P.G.: Rockin' Playing Game" | 1 September 2010 | 14 |
| "Crazy Bunny Coaster" | 12 January 2011 | 3 |
| ☆ギミギミ☆ | 15 June 2011 | 8 |
| "Toy Soldier" | 26 October 2011 | 9 |
| 不完全Beautyfool Days | 1 February 2012 | 8 |
| "Sweetoxic" | 19 September 2012 | 10 |
| "Missing" | 19 February 2014 | 13 |
| "B.A.B.Y" | 23 August 2014 | 13 |
| "Cry Out" | 19 November 2014 | - |
| Best 2010-2012 | 6 March 2013 ! 25 |
| Sug Tour 2010 "Tokyo Muzical Hotel" | 25 August 2010 ! 49 |
| Sug Tour 2011「TRiP~welcome-to-Thrill-Ride-Pirates~」 | 21 September 2011 ! 22 |
| Sug Oneman Show 2011 VIP Pop Show | 21 March 2012 ! 47 |
| The Lollipop Kingdom Show | 10 October 2012 ! 46 |
| Sug Oneman Show 2012 This iz 0 2012.12.29 at Yoyogi 2nd Gymnasium | 10 April 2013 ! 33 |
| Sug Onemanshow 2013 Update Ver.0 | 16 April 2014 ! 42 |
| Versus | 28 January 2015 ! 276 |
| 無条件幸福論 | 17 November 2010 ! 7 |
| Cannonball Vol. 3 | 2 February 2007 |
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