Product Code Database
Quattroruote (English: Four Wheels) is an Italian automobile magazine established by Marche entrepreneur Gianni Mazzocchi in February 1956. Over the years it has increased its reach by joint ventures with several other international publishers in countries such as Russia, China, Romania and England in 2007, where it launched a partnership with Top Gear (magazine). Among its regular features are montly updated tables of used car prices.
The magazine is also published in various countries, including China and Russia which was launched in 2006.
In 2006, Quattroruote published the book Pericolo, attraversamento rane! ( Danger, frogs crossing!), collecting various photographs related to vehicles and roads, with funny comments.
Circulation
Quattroruote had a circulation of 596,742 copies between September 1993 and August 1994. The circulation of the magazine was 464,000 copies in 2004. Between February 2006 and January 2007 the magazine sold 450,500 copies. It was the first best-selling automobile magazine in Italy in 2007 with a circulation of 425,539 copies. The magazine had a circulation of 354,735 copies in 2010, making it the fourth best-selling European automobile magazine and the absolute best selling in Italy.
The Automotive Safety Centre
The test-track belonging to the magazine is located in Vidigulfo (PV). The Automotive Safety Centre, opened in 1995, is 4500 m long, with an 1800 m main straight, where acceleration tests are carried out. During these tests it is possible to reach 300 km/h. The race track has been approved by FIA for Formula One tests.
The handling track
The handling track, connected to the speed test area and used for handling test of vehicles, has bends and of different radii where oversteer and understeer of vehicles can be examined.
SUV test area
The SUV test area is next to the ASC straight section, where off-road vehicle driving and overturning characteristics are established.
Safe driving
Quattroruote organizes safe driving courses on an area of about 17000 m² where students, followed by expert instructors, are taught driving techniques on wet or dry surfaces, handling and stopping.
Events
Quattroruote Day
Anniversary of the first issue of the principal magazine, the 2006 (fiftieth) and 2016 (sixtieth) Quattroruote Days are represented by much merchandise and advertising.
TG Cup/GT Cup
It is a yearly racing festival/race organized by Quattroruote. Up until 2015, it was organised in partnership with Top Gear and would feature The Stig. Rebranded as GT Cup from 2015 on.
Rome Top Gear event
Organised by Editoriale Domus and Quattroruote, and set also in Poland, is an international car exhibition in Rome.
Books
One of the most significant of Quattroruote's book series is the famous Tutte le auto del mondo ("All the cars of the world", sometimes stylized as Tutte le Auto del Mondo) or " TaM", any issue of this series was for sale any year, with the death of its "director" in Lido di Jesolo (in the Province of Venice), this books was not more published.
See also
External links
|
|
