Nvidia Corporation ( ),
more commonly referred to as Nvidia (stylized as NVIDIA), is an American technology company incorporated in Delaware and based in Santa Clara, California. It designs graphics processing units (GPUs) for the gaming and professional markets, as well as system on a chip units (SoCs) for the mobile computing and automotive market. Its primary GPU product line, labeled "GeForce", is in direct competition with Advanced Micro Devices' (AMD) "Radeon" products. Nvidia expanded its presence in the gaming industry with its handheld Shield Portable, Shield Tablet and Shield Android TV.
Since 2014, Nvidia has shifted to become a platform company focused on four marketsgaming, professional visualization, data centers and auto. Nvidia is also now focused on artificial intelligence.
In addition to GPU manufacturing, Nvidia provides parallel processing capabilities to researchers and scientists that allow them to efficiently run high-performance applications. They are deployed in supercomputing sites around the world.
More recently, it has moved into the mobile computing market, where it produces Tegra mobile processors for smartphones and tablets as well as vehicle navigation and entertainment systems. In addition to AMD, its competitors include Intel, Qualcomm and Arm Holdings (e.g., because of Project Denver, while Nvidia also licenses Arm's designs).
In the early 1990s, the three co-founders hypothesized that the proper direction for the next wave of computing would be accelerated or graphics based. They believed that this model of computing could solve problems that general-purpose computing fundamentally couldn't. They also observed that video games were some of the most computationally challenging problems, but would have incredibly high sales volume. With a capital of $40,000, the company was born. The company initially had no name and the co-founders named all their files NV, as in "next version". The need to incorporate the company prompted the co-founders to review all words with those two letters, leading them to "invidia
", the Latin word for "envy".
Founders and initial investment
Three people co-founded Nvidia in April 1993:
Jensen Huang (CEO ), a Taiwanese American, previously director of CoreWare at LSI Logic and a microprocessor designer at Advanced Micro Devices (AMD)
Chris Malachowsky, an electrical engineer who worked at Sun Microsystems
Curtis Priem, previously a senior staff engineer and graphics chip designer at Sun Microsystems
The company received $20 million of venture capital funding from Sequoia Capital and others.
Major releases and acquisitions
The release of the RIVA TNT
in 1998 solidified Nvidia's reputation for developing capable graphics adapters. In late 1999, Nvidia released the GeForce 256 (NV10), most notably introducing on-board transformation and lighting (T&L) to consumer-level 3D hardware. Running at 120 MHz and featuring four pixel pipelines, it implemented advanced video acceleration, motion compensation and hardware sub-picture alpha blending. The GeForce outperformed existing products by a wide margin.
Due to the success of its products, Nvidia won the contract to develop the graphics hardware for Microsoft's Xbox game console, which earned Nvidia a $200 million advance. However, the project took many of its best engineers away from other projects. In the short term this did not matter, and the GeForce2 GTS shipped in the summer of 2000. In December 2000, Nvidia reached an agreement to acquire the intellectual assets of its one-time rival 3dfx, a pioneer in consumer 3D graphics technology leading the field from mid 1990s until 2000.
The acquisition process was finalized in April 2002.
In July 2002, Nvidia acquired Exluna for an undisclosed sum. Exluna made software rendering tools and the personnel were merged into the Cg project.
In August 2003, Nvidia acquired MediaQ for approximately US$70 million. On April 22, 2004, Nvidia acquired iReady, also a provider of high performance TCP/IP and iSCSI offload . In December 2004, it was announced that Nvidia would assist Sony with the design of the graphics processor (RSX) in the PlayStation 3 game console.
On December 14, 2005, Nvidia acquired ULI Electronics, which at the time supplied third-party southbridge parts for to ATI Technologies, Nvidia's competitor. In March 2006, Nvidia acquired Hybrid Graphics. In December 2006, Nvidia, along with its main rival in the graphics industry AMD (which had acquired ATI), received subpoenas from the U.S. Department of Justice regarding possible antitrust violations in the graphics card industry.
Forbes named Nvidia its Company of the Year for 2007, citing the accomplishments it made during the said period as well as during the previous five years.
] On January 5, 2007, Nvidia announced that it had completed the acquisition of PortalPlayer, Inc. In February 2008, Nvidia acquired Ageia, developer of the PhysX physics engine and physics processing unit. Nvidia announced that it planned to integrate the PhysX technology into its future GPU products.
In November 2011, after initially unveiling it at Mobile World Congress, Nvidia released its Tegra 3 ARM Holdings system-on-chip for mobile devices. Nvidia claimed that the chip featured the first-ever quad-core mobile CPU.
In May 2011, it was announced that Nvidia had agreed to acquire Icera, a baseband chip making company in the UK, for $367 million. [
] In January 2013, Nvidia unveiled the Tegra 4, as well as the Shield Portable, an Android-based handheld game console powered by the new system-on-chip. On July 29, 2013, Nvidia announced that they acquired PGI from STMicroelectronics.
On May 6, 2016, Nvidia unveiled the first GeForce 10 series GPUs, the GTX 1080 and 1070, based on the company's new Pascal microarchitecture. Nvidia claimed that both models outperformed its Maxwell-based Titan X model; the models incorporate GDDR5X and GDDR5 memory respectively, and use a 16 nm manufacturing process. The architecture also supports a new hardware feature known as simultaneous multi-projection (SMP), which is designed to improve the quality of multi-monitor and virtual reality rendering.
] Laptops that include these GPUs and are sufficiently thin – as of late 2017, under – have been designated as meeting Nvidia's "Max-Q" design standard.
In July 2016, Nvidia agreed to a settlement for a false advertising lawsuit regarding its GTX 970 model, as the models were unable to use all of their advertised 4 GB of RAM due to limitations brought by the design of its hardware.
In May 2017, Nvidia announced a partnership with Toyota Motor Corp. Toyota will use Nvidia's Drive PX-series artificial intelligence platform for its autonomous vehicles. In July 2017, Nvidia and Chinese search giant Baidu, Inc. announced a far-reaching AI partnership that includes cloud computing, autonomous driving, consumer devices, and Baidu's open-source AI framework PaddlePaddle. Baidu unveiled that Nvidia 's Drive PX 2 AI will be the foundation of its autonomous-vehicle platform.
Nvidia officially released the NVIDIA TITAN V on December 7, 2017.
Nvidia officially released RTX 2080GPUs September 27, 2018.
In 2018, Google announced that Nvidia's Tesla P4 graphic cards would be integrated into Google Cloud service's artificial intelligence.
On 11 March 2019, Nvidia announced a deal to buy Mellanox Technologies for $6.9 billion
to substantially expand its footprint in the high-performance computing market.
Class action lawsuit
In July 2008, Nvidia took a write-down of approximately $200 million on its first-quarter revenue, after reporting that certain mobile chipsets and GPUs produced by the company had "abnormal failure rates" due to manufacturing defects. Nvidia, however, did not reveal the affected products. In September 2008, Nvidia became the subject of a class action lawsuit over the defects, claiming that the faulty GPUs had been incorporated into certain laptop models manufactured by Apple Inc., Dell
, and Hewlett-Packard
. In September 2010, Nvidia reached a settlement, in which it would reimburse owners of the affected laptops for repairs or, in some cases, replacement.
On January 10, 2011, Nvidia signed a six-year, $1.5 billion cross-licensing agreement with Intel, ending all litigation between the two companies.
Apple/NVIDIA web driver controversy
In May 2018, on the NVIDIA user forum, a thread was started
[10 May 2018. 'When will the Nvidia Web Drivers be released for macOS Mojave 10.14'. NVIDIA]
asking the company to update users when they would release web drivers for its cards installed on legacy Mac Pro
'cheesegrater' machines up to mid 2012 5,1 running the macOS Mojave
operating system 10.14. Device driver
are required to enable graphics acceleration and multiple Computer monitor
capabilities of the GPU. On its Mojave update info website, Apple Computer
stated that macOS Mojave would run on legacy machines with 'metal compatible' graphics cards
[ Upgrade to macOS Mojave. Apple Computer]
and listed metal compatible GPU, including some manufactured by NVIDIA.
[ Install macOS 10.14 Mojave on Mac Pro (Mid 2010) and Mac Pro (Mid 2012). Apple Computer]
However, this list did not include metal compatible cards that currently work in macOS High Sierra using NVIDIA developed web drivers. In September, NVIDIA responded, "Apple fully control drivers for Mac OS. But if Apple allows, our engineers are ready and eager to help Apple deliver great drivers for Mac OS 10.14 (Mojave)."
[28 September 2018. CUDA 10 and macOS 10.14. NVIDIA]
In October, NVIDIA followed this up with another public announcement, "Apple fully controls drivers for Mac OS. Unfortunately, NVIDIA currently cannot release a driver unless it is approved by Apple,"
[18 October 2018. FAQ about MacOS 10.14 (Mojave) NVIDIA drivers]
suggesting a possible rift between the two companies.
[Florian Maislinger. 22 January 2019. 'Apple and Nvidia are said to have a silent hostility'. PC Builders Club.]
By January 2019, with still no sign of the enabling web drivers, Apple Insider weighed into the controversy with a claim that Apple management "doesn't want NVIDIA support in macOS".
[William Gallagher and Mike Wuerthele. 18 January 18 2019. 'Apple's management doesn't want Nvidia support in macOS, and that's a bad sign for the Mac Pro']
The following month, Apple Insider followed this up with another claim that NVIDIA support was abandoned because of "relational issues in the past",
[Vadim Yuryev. 14 February 2019. Video: Nvidia support was abandoned in macOS Mojave, and here's why. Apple Insider]
and that Apple was developing its own GPU technology.
[Daniel Eran Dilger. 4 April 2017. 'Why Apple's new GPU efforts are a major disruptive threat to Nvidia'. Apple Insider]
Without Apple approved NVIDIA web drivers, Apple users are faced with replacing their NVIDIA cards with a competing supported brand, such as AMD Radeon
from the list recommended by Apple.
[ 'Install macOS 10.14 Mojave on Mac Pro (Mid 2010) and Mac Pro (Mid 2012'. Apple Inc.]
For the fiscal year 2018, Nvidia reported earnings of US$3.047 billion, with an annual revenue of US$9.714 billion, an increase of 40.6% over the previous fiscal cycle. Nvidia's shares traded at over $245 per share, and its market capitalization was valued at over US$120.6 billion in September 2018.
GPU Technology Conference
NVIDIA’s GPU Technology Conference
(GTC) is a series of technical conferences held around the world.
It originated in 2009 in San Jose, California, with an initial focus on the potential for solving computing challenges through GPUs.
In recent years, the conference focus has shifted to various applications of artificial intelligence and deep learning, including: Autonomous car
, healthcare, high performance computing, and NVIDIA Deep Learning Institute (DLI) training.
GTC 2018 attracted over 8400 attendees.
Nvidia's family includes primarily graphics, wireless communication, PC processors and automotive hardware/software. Some families are listed below:
GeForce, consumer-oriented graphics processing products
Quadro computer-aided design and digital content creation workstation graphics processing products
NVS, multi-display business graphics solution
Tegra, a system on a chip series for mobile devices
Nvidia Tesla, dedicated general purpose GPU for high-end image generation applications in professional and scientific fields
nForce, a motherboard chipset created by Nvidia for Intel (Celeron, Pentium and Core 2) and AMD (Athlon and Duron) microprocessors
Nvidia Grid, a set of hardware and services by Nvidia for graphics virtualization
Nvidia Shield, a range of gaming hardware including the Shield Portable, Shield Tablet and, most recently, the Shield Android TV
Nvidia Drive automotive solutions, a range of hardware and software products for assisting car drivers. The Drive PX-series is a high performance computer platform aimed at autonomous driving through deep learning,
while Driveworks is an operating system for driverless cars.
Open-source software support
Until September 23, 2013, Nvidia had not published any documentation for its hardware,
meaning that programmers could not write free and open-source device driver
for its products without resorting to (clean room) reverse engineering.
Instead, Nvidia provides its own binary file GeForce graphics drivers for X.Org and an open-source library that interfaces with the Linux kernel, FreeBSD or Solaris kernels and the proprietary graphics software. Nvidia also provided but stopped supporting an obfuscated open-source driver that only supports two-dimensional hardware acceleration and ships with the X.Org distribution.
The proprietary nature of Nvidia's drivers has generated dissatisfaction within Free software Community.
Some Linux and BSD users insist on using only open-source drivers and regard Nvidia's insistence on providing nothing more than a binary-only driver as inadequate, given that competing manufacturers such as Intel offer support and documentation for open-source developers and that others (like AMD) release partial documentation and provide some active development. [
[ An overview of graphic card manufacturers and how well they work with Ubuntu Ubuntu Gamer, January 10, 2011 (Article by Luke Benstead)]
Because of the closed nature of the drivers, Nvidia video cards cannot deliver adequate features on some platforms and architectures given that the company only provides x86/x64 and ARMv7-A driver builds.
As a result, support for 3D graphics acceleration in Linux on PowerPC does not exist, nor does support for Linux on the hypervisor-restricted PlayStation 3 console.
Some users claim that Nvidia's Linux drivers impose artificial restrictions, like limiting the number of monitors that can be used at the same time, but the company has not commented on these accusations.
Nvidia GPUs are used in deep learning
, artificial intelligence, and accelerated analytics. The company developed GPU-based deep learning in order to use artificial intelligence to approach problems like cancer detection, weather prediction, and self-driving vehicles.
They are included in all Tesla vehicles.
The purpose is to help networks learn to “think”.
According to TechRepublic
, Nvidia GPUs "work well for deep learning tasks because they are designed for parallel computing and do well to handle the vector and matrix operations that are prevalent in deep learning".
These GPUs are used by researchers, laboratories, tech companies and enterprise companies.
In 2009, Nvidia was involved in what was called the "big bang" of deep learning, "as deep-learning neural networks were combined with Nvidia graphics processing units (GPUs)".
That year, the Google Brain
used Nvidia GPUs to create Deep Neural Networks capable of machine learning, where Andrew Ng
determined that GPUs could increase the speed of deep-learning systems by about 100 times.
In April 2016, Nvidia produced the DGX-1 supercomputer
based on an 8 GPU cluster, to improve the ability of users to use deep learning by combining GPUs with integrated deep learning software.
It also developed Nvidia Tesla K80 and P100 GPU-based virtual machines, which are available through Google Cloud, which Google installed in November 2016.
added GPU servers in a preview offering of its N series based on Nvidia's Tesla K80s, each containing 4992 processing cores. Later that year, AWS's P2 instance was produced using up to 16 Nvidia Tesla K80 GPUs. That month Nvidia also partnered with IBM to create a software kit that boosts the AI capabilities of Watson,
called IBM PowerAI.
Nvidia also offers its own NVIDIA Deep Learning software development kit.
In 2017, the GPUs were also brought online at the Riken
Center for Advanced Intelligence Project for Fujitsu
The company's deep learning technology led to a boost in its 2017 earnings.
In May 2018, researchers at the artificial intelligence department of Nvidia realized the possibility that a robot can learn to perform a job simply by observing the person doing the same job. They have created a system that, after a short revision and testing, can already be used to control the universal robots of the next generation. In addition to GPU manufacturing, Nvidia provides parallel processing capabilities to researchers and scientists that allow them to efficiently run high-performance applications.
[ "Robot see, robot do: Nvidia system lets robots learn by watching humans" New Atlas, May 23, 2018]
Nvidia's Inception Program was created to support startups making exceptional advances in the fields of AI and Data Science. Award winners are announced at Nvidia's GTC Conference. There are currently 2,800 startups in the Inception Program.
Subtle Medical (healthcare)
Kinema Systems (autonomous vehicles)
Genetesis (social innovation)
Athelas (hottest emerging)
Deep Instinct (most disruptive)
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