Kurkure is an Indian brand of spiced Puffcorn made up of rice, lentil and Corn snack. It is owned by PepsiCo through its subsidiary Frito-Lay. It was launched in India in 1999
In India, it is manufactured in Sangrur district, Pune district, Howrah district, Sonipat, Ranga Reddy, Vaishali and Kamrup district and in Pakistan, it is manufactured in Gulberg, Lahore.
Ingredients
Kurkure is made from rice meal, edible vegetable oil
(
gingelly oil), corn meal, gram meal, spices (such as
turmeric), condiments, salt, sugar, tartaric, and E631. Kurkure is not completely
Veganism as the PepsiCo India website in a pdf listing the ingredients show milk solids as one of the ingredients.
It contains natural, nature-identical, and artificial flavoring substances.
Flavors
India
Currently available flavors
-
Masala Munch
-
Green Chutney Style
-
Chilli Chatka
-
Schezwan Chutney
-
Solid Masti
-
Jowar Puffs
-
Pastax
-
PuffCorns (Yummy Cheese)
Discontinued flavors
-
Hyderabadi Hungama
-
Tamatar Hyderabadi Style
-
Malabar Masala Style
-
Masala Twists (Solid Masti)
-
Chatpata Cheese
-
Desi Beats
-
Naughty Tomato
-
Angry Tomato
-
Xtreme Electric Nimbu
-
Xtreme Risky Chilli
-
Monster Paws
-
Zig Zag
-
Corn Cups
-
Monster Smilees
-
Monster Paws
-
Butter Masti
-
Kurkure triangles
-
Khatta meetha
-
Sizzling hot
-
Multigrain
-
Chaat fills
-
Gazab Golmaal
-
Herapheri Hungama
Pakistan
-
Chutney Chaska
-
Red Chilli Jhatka
Launching
Kurkure was originated in India in 1999; in 2001 Indian television actresses
Mandira Bedi and
Pooja Ghai appeared in few commercials of Kurkure and served for the new brand .
In 2004, Indian
Hindi cinema actress
Juhi Chawla was featured in advertisements for Kurkure.
and from 2008
Kareena Kapoor was endorsing a new range (Kurkure Desi beats) under the main brand.
Kurkure was launched in
Tamil Media in 2008 with actress Simran as its brand ambassador.
[ Cine Idol Simran appointed as the first brand ambassador for Kurkure in South India . PepsiCo India. June 4, 2008. Retrieved on 2012-01-01.] In 2012,
Parineeti Chopra, Kunal Kapoor,
Boman Irani,
Ramya Krishnan, and
Farida Jalal, started to advertise Kurkure.
In 2019 Samantha Ruth Prabhu and
Taapsee Pannu acted in Hindi, Tamil and Telugu commercials of Kurkure.
In 2021 and 2022
Akshay Kumar appeared in Kurkure commercials along with
Kritika Kamra and Samantha Ruth Prabhu.
In 2024, actress Sara Ali Khan acted in Kurkure's Hindi commercial.
Kurkure was launched in Pakistan in 2008.
In November 2006, Frito-Lay announced plans to release Kurkure to American markets in 2007.
External links
