Product Code Database
Kotex (; ) is an American brand of menstrual hygiene products, which includes the Kotex maxi, thin and ultra-thin sanitary napkin, the Security , and the Lightdays . Most recently, the company has added U by Kotex to its menstrual hygiene product line. Kotex is owned and managed by Kimberly-Clark, a consumer products corporation active in more than 80 countries.
In the United States, Kotex was launched in 1920 by Kimberly-Clark to make use of leftover cellucotton (wood pulp fiber) from World War One bandages. www.mum.org www.mum.org An employee noted that the pads had a "cotton-like texture" which was abbreviated to "cot-tex" and then made the product name with alternate spelling.
In the 1920s, Kimberly-Clark placed advertisements in the women's magazines Good Housekeeping and Ladies' Home Journal. Although some readers were offended by the ads, the product's success led to more advertisements. Kimberly-Clark also promoted Kotex in Good Housekeeping by using intimate Mary Pauline Callender.
Originally sold in a hospital blue box at 12 for 60 cents (), Victorian sexual prudishness caused slow acceptance until Montgomery Ward began advertising them in its 1926 catalog, reaching $11 million sales in 1927 in 57 countries. It became one of the first self-service items in American retailing history after it was strategically placed on countertops with a special payment box so that the woman didn't have to ask a clerk for it and touch hands. Tampax appeared in 1936. Belts were needed until the 1970 introduction of Stayfree by Personal Products Co. and New Freedom Pads by Kimberly-Clark.
New Freedom is a former brand in the Kotex family. New Freedom was one of the first beltless pads manufactured in the early 1970s.
In December 2018, Kimberly-Clark issued a recall of U by Kotex Sleek tampons due to findings that the product would sometimes break apart during removal, leaving behind fragments in the body that could require medical attention for removal.
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