Iddarammayilatho () is a 2013 Indian Telugu language-language Romance film action film
Plot
The Central Minister is facing accusations over possessing
black money of and money laundering it into
Europe through his unsuspecting daughter Akanksha, a
psychology student who goes to
Barcelona to pursue higher education. Akanksha finds a
diary in her flat in Barcelona, and out of curiosity, she starts reading it, which unfolds the romantic drama between Sanju Reddy and Komali Sankaraabharanam. Akanksha gets engaged in
Paris with her father's henchman Shawar Ali. Incidentally, she runs into Sanju and gets to know him.
Sanju is an engineer-turned-lead of a music band and makes his living through the stage and street performances. As narrated in the diary, Komali comes from an orthodox Telugu Brahmin family. She is interested in classical music and ends up learning the violin at a musical school in Barcelona under fiddle professor, Brahma. In a twist of fate, she falls in love with Sanju and gets approval for their inter-caste marriage from their parents in India. Komali unknowingly gets caught after video footage that she accidentally shot while Shawar kills the Spanish ambassador, in the process of money laundering.
Sanju saves Komali from these henchmen on a couple of occasions; this is where the story in the diary ends abruptly. Out of curiosity, Akanksha starts questioning Sanju about their love story, and, in the process, ends up with disturbing facts. On continuous asking by Akanksha, Sanju tells her that Komali is dead. It is then shown in a flashback that for fixing the marriage of Sanju and Komali, their parents had come to Spain. It was at that time that Komali is kidnapped by Shawar's brother, and when Sanju comes to save her, Komali is murdered by the brother. In a fit of rage, Sanju stabs the whole gang to death, and Shawar's brother goes into a coma.
On hearing this, Akanksha feels sorry for Sanju and falls in love with him. She also tries to bring him out of the memory of Komali but in vain. Meanwhile, Akanksha spots Komali crossing a street. Akanksha runs to Sanju to tell him about Komali, but at that time, Sanju gets surrounded by Shawar's men. Sanju, while trashing up Shawar's men, tells Akanksha that it was his plan to trap her in his love to avenge the death of his and Komali's parents at the hands of Shawar. It is then shown in a flashback that after beating up Shawar's brother, Sanju had taken Komali's body to the hospital, from where Sanju's father calls up the Central Minister to arrest Shawar in Spain after watching the video footage.
The Central Minister then calls up Shawar to finish off this trouble in order to save himself. Shawar then goes to the hospital, kills Sanju's and Komali's parents, and attacks Sanju and Komali, who are presumed dead. However, Sanju and Komali did not die. It is revealed that Sanju had been waiting all this time to get his revenge; he made Akanksha the pawn in this game; and it was he who faxed their photo in order to make Shawar jealous so that Shawar himself will come to kill Sanju. Sanju and Shawar engage in a battle in the forest, where Sanju kills Shawar and his brother with Akanksha's help. Sanju and Komali live happily, while Akanksha lives alone.
Cast
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Allu Arjun as Sanju Reddy Alias “Sanju”, an engineer-turned-guitarist
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Amala Paul as Komali Sankarabharanam, an orthodox Telugu Brahmin
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Catherine Tresa as Akanksha, a psychology student
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Shawar Ali as Shawar Ali, a money launderer and Akanksha's father's henchman
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Brahmanandam as Fiddle Brahma
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Ali as Gudivada Krishna
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Nassar as Sanju's father
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Pragathi as Sumathi, Sanju's mother
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Tanikella Bharani as Shankarabharanam, Komali's father
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Tulasi as Komali's mother
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Subbaraju as Shawar Ali's brother
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Rao Ramesh as Akanksha's father and the Central Minister
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Mamilla Shailaja Priya as Akanksha's mother
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Srinivasa Reddy as Sanju's musical gang member
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Khayyum as Sanju's musical gang member
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Damien Mavis as the Spanish ambassador
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Steven Dasz as Henchman
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Kaajal Vashisht
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Devshi Khanduri in item number
Production
In September,
Amala Paul was selected to play one of the female leads. First the makers chose
Tapsee Pannu for another role, which was later received by Richa Gangopadhyay.
But Richa was officially replaced and
Tapsee Pannu was selected as the second female lead in the movie. Later,
Catherine Tresa replaced her.
Chakri was the initial choice for music director but Devi Sri Prasad was hired later. The film was officially launched on 18 October 2012 at Ramanaidu Studios in Hyderabad. Filming took place in
Spain in February 2013.
First Look of the movie was launched on 10 March 2013.
The director winded up films and went to shot digitally using
Arri Alexa cameras with ultra primelenses. A theatrical trailer was released on the occasion of
Allu Arjun's birthday on 8 April 2013.
Soundtrack
Devi Sri Prasad composed the music, collaborating for the sixth time with Allu Arjun and for the first time with Puri Jagannadh. British pop and reggae singer Apache Indian is featured on the track "Run Run", and
Suraj Jagan contributes vocals on "Ganapati Bappa".
Reception
The audio got a positive response. APHerald.com gave a review stating "Refreshing tracks from Devi Sri Prasad and this time stylish star Allu Arjun got stylish songs too from DSP."
Cineoutlook.com gave a review stating "Very good musical scores. Going to rock in the coming days…"
Release
The film's overseas rights are owned by Blue Sky for approximately It released worldwide on 31 May 2013 with a U/A Certificate from the Censor Board.
The movie released in a record no. of 175+ screens in overseas by Bluesky with Digital Quality on 30 May 2013.
Reception
Jeevi of
idlebrain.com gave a rating of 3 on a scale of 5 and opined that the first half is entertaining. "It's a stylish film though emotions didn't work."
of
123telugu.com gave a review stating "'Iddarammayilatho' is a very stylish offering from Puri Jagan. Allu Arjun's performance, Catherine's glamour and the action sequences are assets for the film. The slow pace in the second half and the absence of traditional Puri Jagan elements like heroism and punch dialogues might hamper the overall experience."
of
Oneindia Entertainment gave a review stating "Iddarammayilatho is definitely a good movie to watch. The movie gets a lot more interesting in the second half. The climax definitely lets the viewers go home happy."
of
The Times of India gave a review stating, "Iddarammayilatho hits you like fresh air, and you instantly fall for the lead characters, refreshingly flesh-and-blood with their set of quirks, flaws and strengths. The first half does ramble a bit and takes time to build up into a riveting second half."
gave a review stating "Iddarammayilatho is one time watcher and entire credit goes to Puri Jagannadh."
gave a review stating "'Iddarammayilatho' is a beautiful and stylish movie of Allu Arjun and Puri Jagannath. Definitely, it is a worthy watch."
Box office
India
The film had a good start in A, B and C Centres in its first weekend. The film collected on its opening day at worldwide circuits which is a record for Allu Arjun.
It showed improvement irrespective of mixed reviews, ending up with a collection of in 3 Days at the Indian box office. The movie collected a total of at the box office at the end of its opening week.
The film continued to gross steady revenues at all areas, receiving much better response at A Centres, when compared to B and C Centres. The film completed 50 Days in 19 Direct Centers on 19 July 2013.
In Nizam Area Iddaramyilatho collected a Share of in 70 Days.
Overseas
The movie collected a total of 9174,000 in just 3 days of release. At its opening weekend, the movie collected a total of 17.1 million at the USA Box office.
Iddaramyilatho was a good grosser at overseas. It collected $1 million in its full run.
Iddaramyilatho earned through premier shows in the U.S. even before its release.
Despite mixed reviews the movie collected $7.7 million worldwide and the movie was declared as a hit at the box office
External links
