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Park Sun-young (; born May 30, 1989), known professionally as Hyomin (), is a South Korean singer and actress, businesswoman, and creative director, known for her work as a member of South Korea girl group T-ara. Apart from her group's activities, Hyomin has also starred in various television dramas such as My Girlfriend is a Nine-Tailed Fox, and Gyebaek, and in various films such as Ghastly and Jinx!!!.
She debuted as a solo artist with her debut Mini-LP, Make Up, on June 30, 2014, with the lead track "Nice Body" which earned her three nominations at the Seoul Music Awards. Since then, she has released two EPs: Sketch (2016) and Allure (2019). In 2019, Hyomin released the digital single "Cabinet" with JustaTee, which topped Vietnam's V Live monthly chart for four consecutive months.
Hyomin is known for her direct involvement with project-making, including songwriting, production, styling and design. KBS referred to her as "one of the leading fashionistas in girl groups" in 2016. In 2019, Hyomin launched a self-produced make-up brand named MINITT which was followed by a clothing line "Say No More" in 2021. Since 2023, she has been managing her own liquor brand HyominSour and her contact lens brand EYETIST.
Hyomin is Catholic and her Christian name is Christina.
Hyomin was a regular cast member of KBS' variety show Invincible Youth from October 23, 2009, to December 24, 2010. The show received positive reviews both fans and critics, earning several accolades, including an appreciation plaque from the Korean Ministry for Food, Agriculture, Forestry and Fisheries, a President's commendation from Korea Rural Community Cooperation, and a special award at the 16th Hongcheon WaxyCorn King Festival. In November 2009, she was cast in the musical production of I Really Really Like You, an adaption of the popular drama Love Truly.
She starred in the drama My Girlfriend is a Nine-Tailed Fox as Ban Sun-nyeo, which aired from August 11 to September 30, 2010. The drama achieved nationwide and later international success, ranking among the Top 10 most-watched dramas during its run. Hyomin made her big-screen debut in the horror film Ghastly, released on August 4, 2011.
On February 10, 2013, Hyomin was cast in a lead role in the Japanese film Jinx!!!, starring Kento Yamazaki and Kurumi Shimizu. which earned a special nomination at Tokyo International Film Festival and marked Hyomin's first appearance at the said event. In April 2013, Hyomin along with T-ara member Hahm Eun-jung, Park Ji-yeon and former member Areum formed a subgroup called T-ara N4, releasing their first mini-album titled Jeon Won Diary.
In January 2018, Hyomin left MBK Entertainment after her contract ended. She intends to continue promoting with T-ara in the future. In May 2018, Hyomin joined Sublime Artist Agency to pursue her solo career in South Korea and China.
On January 20, 2019, Hyomin released her second digital single, "U Um U Um" as a pre-release ahead of her third mini-album, which was scheduled for mid-February. On February 20, 2019, Hyomin released her third extended play, Allure, with title track of the same name. The album became Hyomin's second to surpass 10,000 physical copies sold on Circle Chart and her first to Top the Taiwanese album chart. Additionally, the song "Allure" became her fifth Number-one hit on YinYueTai chart, setting a record for the most chart-toppers by any Korean female artist.
In May 2021, Hyomin left Sublime Artist Agency after her contract with them had expired. In June 2023, Hyomin signed with new agency Andmarq.
Hyomin is credited as the executive producer for her albums, contributing to the production of its costumes, hair styling, packaging, choreography, music video, design, and more. Recognized as "The Best K-Pop Female Rapper" by Vietnam's Women's Newspaper, her debut song as a songwriter garnered praise, particularly for its thoughtful lyrics. In 2018, her third Extended play was part of a "color project", starting with the release of the single "Mango" (Yellow), proceeded by "U Um U Um" (Emerald green), and concluding with "Allure" (Red), the latter became the lead single for the EP of the same name.
"The Fashion Icon" and "South Korea's Fashionista", as E-Times and Chosun Ilbo described her, Park has been recognized by multiple local and international publications. In 2013, Asia Time editor Cho Seonghwa referred to her as "a certified fashionista. Since 2016, Cosmopolitan has frequently featured her, highlighting her fashion choices across different styles as a source of inspiration for readers. In May 2022, Hyomin's fashion style on her 1-month trip to Australia became a Cosmopolitan article in which she was described as "well-rounded". An editor of the magazine praised her trip looks, focusing especially on her casual outfits.
Additionally, She has landed multiple covers and editorials of numerous prominent fashion magazines both in Korea and abroad, including for Allure, Cosmopolitan , Vogue, Marie Claire , #Legend (Hong Kong), GQ, Shanghai Entertainment (China), Nylon, Harper's Bazaar, InStyle, Dazed and BNT International. Hyomin has been a regular VIP guest at the Seoul Fashion Week since 2012, modeling for otable brands like Beyond Closet, YCH, FleaMadonna and pushBUTTON. Fashion experts frequently place her on "The Best Dressed" lists. In January 2016, Allure Magazine praised her Seoul Fashion Week outfits for making trendy pieces wearable Hyomin's influence extends beyond music into the fashion industry; hailed as "20s Wannabe Star", she is recognized as an influence for women in their 20s, especially for "bold" choices of clothes.
Writing for E-Times, Hwang Yeong-cheol highlighted Hyomin's strong presence in the fashion industry, particularly after her appearances at various fashion events. In 2016, Hyomin received an invite to attend the menswear brand Beyond Closet's pop-up launching show held at PMQ Shopping Mall in Hong Kong.The event, which included about 50 celebrities from the beauty industry, saw Park as the only foreign celebrity invited. Hyomin is also known for her hands-on involvement in fashion styling and critique. In an interview with Dazed, she shared that she personally selects her outfits for airport appearances and public events. Additionally, she plays an active role in conceptualizing her pictorials and photoshoots, choosing the outfits and brands featured.
Hyomin frequently topped the most visited and popular Cyworld pages, an old popular social platform at the time, since her debut with hundreds of thousands of weekly views. over the years, Hyomin has been selected as a role model for several newer idols. In July 2018, (Former) IOI and Weki Meki member Yoojung revealed that she was inspired by Hyomin's "Nice Body" performance to become an idol as quickly as possible. In 2017, she was placed at 14th on Forbes China's Global Idol Chinese Popularity Ranking.
Earlier that year, she became the stylist and creative director for labelmate Gangkiz's debut, personally curating costumes for their debut song "Honey Honey". Hyomin also served as the group's assistant photographer for their high-profile debut project, valued at approximately (~), and narrating their reality show 9 Days 8 Nights in Europe.
In April 2013, Hyomin extended her creative contributions to T-ara's sub-unit, T-ara N4, where she took charge of styling for their debut single album Jeon Won Diary. She personally curated hip-hop-inspired stage costumes, incorporating Baggy with Electronic music elements and traditional South Korean themes.
In 2023, Italy-Korean tote bag brand Toitt Bag selected Hyomin as their newest model, producer and stylist for the line's future seasonal line.
On June 4, 2012, Hyomin launched her exclusive clothing collection and solo shop on G-Market in collaboration with celebrity stylist Kim Sung-il. The collection featured around 150 products, including one-piece dresses, beachwear, shorts, and coordination sets.
In 2014, to celebrate her solo debut album Make Up, Hyomin designed a special collection of T-shirts sold exclusively on T-ara's mobile app, "T-ara Holic". The collection sold out in under 24 hours, with all profits donated to charity. She also designed a set of personalized Wristband which were sold on the same app.
In 2021, Hyomin designed a summer collection, in collaboration with Korean clothing brand LAZY CORNER, which included a set of dresses, tops and skirts.
In September 2021, Hyomin expanded her entrepreneurial ventures by launching her clothing line, "SAY NO MORE". The brand made its debut with a pop-up store in Seoul, South Korea, on March 19, 2022. The event was graced by numerous artists and celebrities, including, Park Ji-yeon, Hahm Eun-jung, Qri, Go Woo-ri, Ji-sook, Yein, Yebin, Jane, Jae-gyun Hwang. Prominent industry professionals were also in attendance, such as, art director Ralph Joosong, AVAM's founder and designer Cho Chowon, Photomatic's CEO Hong Seung-hyun, Marie Claire's Editor Lee Se-hee, Esquire Korea's Editor, Leha Studio's Creative Director Yoo Eana, DAZE DAYZ's founder and designer Yu Haeng, and Handsome Corp Fashion Director's Yun Hyun Ju, among others. Hyomin, as the designer behind the brand, showcased her creative direction and eye for fashion, further cementing her position as a multifaceted artist and entrepreneur.
On July 16, Hyomin announced the launch of her contact lens brand "EYETIST", in collaboration with WIGGLE WIGGLE. The name combines "EYE" and "ARTIST". Hyomin announced that she's the brand's creative director. She oversees every aspect including, branding, product planning, marketing, artist collaborations, and meetings with overseas buyers. She remains deeply involved in each detail from reviewing samples, testing lenses herself, and refining elements like color, print design, and logo size. She also conducts long-term wear tests to ensure the final products look consistent across different lighting conditions. Eyetist plans to expand into eye-focused skincare; creams, patches, coolers, as well as merchandise such as eye masks, lens cases, and keychains. On September 5, 2025, the brand revealed its simultaneous launch across South Korea, China, and Japan, beginning with the opening of its first Pop-up retail in Beijing on November 29, 2025, and followed by a second opening in Seoul on December 22, 2025. Optical Newspaper noted that Eyetist is the first Korean color-lens brand with direct artist participation at every stage.
In December 2023, Hyomin officially launched her own alcoholic brand, HyominSour, in collaboration with Brewguru. The brand, developed entirely under Hyomin's direction—from the recipe, design and visual concept, was accompanied by a pre-launch event hosted by the singer on November 30. Hyomin also served as the brand's ambassador and led the promotional campaign, which included distribution plans for large supermarkets and major liquor stores. On April 5, 2024, HyominSour received the Grand Prize (Daesang) at the 2024 Korea Wine & Spirit Awards. The brand has since expanded with new flavors and announced its entry into the international market. The GS Retail Marketing team commended Hyomin's dedication to promotion and product development, revealing plans to create "Hyomin's Universe" through diverse promotional materials. By April 24, Brewguru announced that HyominSour has topped sales charts, surpassing one million units sold in South Korea within just four months of its launch, solidifying Hyomin's success as a culinary entrepreneur.
In 2012, The Voice of The People Newspaper, reported that each of T-ara's member's individual advertising fee is around 400 million won, one of the highest in the industry.
In 2014, a self-designed collection of t-shirts made by Hyo-min was put on sale exclusive on T-ara's mobile app "T-ara Holic" to celebrate her solo debut. The entire collection was sold-out in less than 24 hours. Hyomin donated all profits to charities. In September 2014, Hyomin along with T-ara members donated 1,500Kg of rice "Dongducheon Angel" Movement. She personally delivered the donation to "Dongducheon Angel" Headquarters and held an additional fan-sign event to celebrate the Chuseok holiday with Boram and Qri.
In January 2017, Hyomin participated in "Give Love" campaign, a charity event organized by Save the Children Korea. Hyomin donated several personal products. The same year, she, along with her groupmate Qri participated in the "Donation Applause 337 Relay" campaign. Proceeds were donated to the community chest of South Korea, Green Umbrella Children's Foundation and the Children's Rehabilitation Establishment Fund.
In 2019, Hyomin donated relief supplies for the victims of Gangwon-do wildfire disaster. In February 2020, Hyomin donated 3,000 masks to Daegu citizens during the spread of COVID-19. On March 8, 2022, Hyomin donated items to help the victims of the fire that started in Uljin, Gyeongbuk and has spread to Samcheok, Gangwon. Hyomin personally helped deliver the goods to charity organizations and people in need.
| 2014 | Make Up | "Overcome" | Solo | Konquest | ||
| 2016 | Sketch | "Only We Are Aware Of Our Story" | With Alex Kang | Mokujins | ||
| "Still" | Yeong Jun-hyung |
| 2020 |
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