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A handbra (also hand bra or hand-bra) is the practice of covering female and with hands or arms. It often is done in compliance with censors' guidelines, public authorities and community standards when female breasts are required to be covered in film or other media. If the arms are used instead of the hands the expression is arm bra. The use of long hair for this purpose is called a hair bra. Moreover, a handbra may also be used by women to cover their breasts to maintain their modesty, when they find themselves with their breasts uncovered in front of others.
Social conventions requiring females to cover all or part of their breasts in public have been widespread throughout history and across cultures. Contemporary Western world usually regard the exposure of the nipples and areolae as modesty, and sometimes prosecute it as indecent exposure. Covering them, as with pasties, is often sufficient to avoid legal sanction.
Judean pillar figures show a nude goddess, supporting or cupping her prominent breasts with her hands.
The handbra technique became less common and an unnecessary pose in early 20th century European and American pinup postcard media as toplessness and nudity became more common. In America, after bare breasts become repressed in mainstream media circa 1930, the handbra became an increasingly durable pose, especially as more widespread American pinup literature emerged in the 1950s. Once bare breasts became common in pinup literature, after the early 1960s, the handbra pose became less necessary. As with pinup magazines of the 1950s, the handbra pose was a mainstay of late 20th century mainstream media, especially lad culture, such as FHM, Maxim, and Zoo Weekly, that prominently featured photos of scantily clad actresses and models who wished to avoid topless and nude glamour photography.
Examples include Brigitte Bardot (1955, 1971), Elizabeth Taylor in a Playboy magazine pictorial from the set of Cleopatra, Peggy Moffitt modeling Rudi Gernreich's topless maillot and how Life magazine handled the story (1964),Shana Alexander, "Fashion's Best Joke on Itself in Years", Life, July 10, 1964, p. 57Peggy Moffitt and William Claxton, The Rudi Gernreich Book, Rizzoli, New York, 1991 and the emergence of handbras in publications such as the Sports Illustrated Swimsuit Issue by model Elle MacPherson (1989). Sports Illustrated, February 1989
Toward the end of the 20th century, the handbra appeared on numerous celebrity magazine covers. The August 1991 cover of Vanity Fair magazine, known as the More Demi Moore cover, contained a controversial handbra nude photograph of the then seven-months pregnant Demi Moore taken by Annie Leibovitz. Two years later Janet Jackson appeared on the September 1993 cover of Rolling Stone with her nipples covered by a pair of male hands. The magazine later named it their "Most Popular Cover Ever".
In July 1994, Ronald Reagan's daughter Patti Davis appeared on the cover of Playboy with another model covering her breasts. Photographer Raphael Mazzucco created an eight-woman handbra on the cover of the 2006 Sports Illustrated Swimsuit Issue and a photo of Marisa Miller covering her breasts with her arms and her vulva with an iPod in the 2007 Swimsuit Issue.
The handbra was the subject of a pointed parody advertisement for Holding Your Own Boobs magazine performed by Sarah Michelle Gellar and Will Ferrell on the May 15, 1999 episode of Saturday Night Live.
Social upheaval in the 1960s resulted first in toplessness then full nudity in film being accepted (albeit subject to movie ratings in many countries), after which the use of the handbra decreased. It has, however, not disappeared, remaining a concession to modesty in "PG" pictures.
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