E-card is an electronic postcard or greeting card, with the primary difference being that it is created using digital media instead of paper or other traditional materials. E-cards are available in many different mediums, usually on various Internet sites. They can be sent to a recipient virtually, usually via e-mail or an instant messaging service.
Since e-cards are Digital data "content", they are highly editable, allowing them to be extensively personalized by the sender. They are also capable of presenting animated GIFs or videos.
By mid-1996, a number of sites had developed E-cards. By mid-October 1996, directly emailable greeting cards and postcards ("Email Express") were developed and introduced by Awesome Cards, based on new capabilities introduced in the Netscape 3.0 browser. This is the first time the E-card itself could be emailed directly by the card sender to the recipient rather than having an announcement sent with a link to the card's location at the E-card site. E-cards Sent Directly Within Email Message, Email Express
In 2001, Hallmark artists Bob Holt and Mike Adair developed early incarnations of Hoops and Yoyo, which became one of the first recurring e-card characters.
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