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Diageo plc is a British multinational alcoholic beverage company headquartered in London, England. It operates from 132 sites around the world and operates in nearly 180 countries. It is a major distributor of Scotch whisky and other liquor, with distilleries producing 40% of all Scotch whisky with over 24 brands. Diageo is a publicly traded company listed on both the London Stock Exchange (LSE: DGE) where it is a constituent of the FTSE 100 Index, and the New York Stock Exchange (NYSE: DEO) as American depositary receipts.
The name Diageo was created by branding consultancy Wolff Olins in 1997. It derives from the Latin word diēs, meaning "day", and the Greek root geo-, meaning "earth".
Diageo, acting in joint venture with the French drinks group Pernod Ricard, bought the Canadian business Seagram in May 2001; to secure regulatory approval it had to sell Malibu rum to Allied Domecq for £560m ($800m) in February 2002. Malibu Rum Being Sold By Diageo To Domecq, The New York Times, 28 February 2002
In July 2009, Diageo announced that it would be closing the Johnnie Walker blending and bottling plant at Kilmarnock in Scotland as part of a restructuring to the business, with work moved to Diageo's other two sites in Shieldhall and Leven. It would make 700 workers unemployed and attracted criticism from the press, local people, and politicians. A campaign against the decision was launched by the local SNP MSP Willie Coffey and Labour MP Des Browne. A petition was drawn up against the plans, which also involved the closure of the historic Port Dundas grain distillery in Glasgow. The Johnnie Walker plant in Kilmarnock closed its doors in March 2012 and the buildings were subsequently demolished a year later.
In August 2011, Diageo agreed to pay more than US$16 million to settle U.S. civil regulatory charges that it made improper payments to foreign officials. Regulators accused the British company of violating the U.S. Foreign Corrupt Practices Act through its subsidiaries to obtain lucrative sales and tax benefits for its Johnnie Walker and Windsor Scotch whiskies and other brands.
The business has grown with purchases of alcohol businesses around the world. The company acquired Turkish liquor company Mey Icki for US$2.1 billion in February 2011, and followed this with Brazilian cachaça manufacturer Ypióca for £300 million in May 2012, and a majority stake in the Indian company United Spirits for £1.28 billion in November 2012. It bought the Chinese baijiu manufacturer Sichuan Shuijingfang Company in China in July 2013.
In March 2015, Diageo released an advertising campaign showing a young woman crying after a night out, as an older woman, likely her mother, looks at her from the doorway, and the caption, "Who's following in your footsteps? Out of control drinking has consequences". The ad probably implied that the girl had been assaulted on the way home, as a result of her drinking that night. The director of Rape Crisis Network Ireland said Diageo "blames victims of sexual violence for the crimes that have been committed against them. This is a harmful, regressive and hurtful message which targets the vulnerable."
The predecessor company Grand Metropolitan had been a major owner of hotels, owning what is now InterContinental prior to divestment before merging into Diageo, but the company still owned the Gleneagles Hotel in Perthshire, which had hosted events including the Ryder Cup and G8 summit. In July 2015 Diageo reached an agreement to sell the hotel to the Ennismore Group, already owners of The Hoxton hotels.
In October 2015, the company made major sales in both the beer and wine categories, selling the Red Stripe beer brand, along with interests in other breweries, and the rights to Guinness in some territories to Heineken, as well as the sale of most of its wine business to Treasury Wine Estates. The separate 2019 sale of the remaining wine brands including Navarro Correas and Chalone Vineyard saw Diageo exit the category.
In November 2018, Diageo sold Seagram's whiskey brand, along with Myers's Rum, Popov vodka, Booth's Gin, Goldschläger, Yukon Jack, Sambuca, and 11 other brands to the Sazerac Company for US$550 million, but kept the Seagram's Seven Crown brand.
In January 2020, Diageo agreed to pay US$5 million to settle charges brought by the US Securities and Exchange Commission that alleged the company had pressured distributors to buy products in excess of demand in order to hit performance goals.
In March 2024, the company reopened Port Ellen distillery after it had been closed for 40 years and, in September 2024, it acquired Ritual Zero Proof, a non-alcoholic spirits brand. It formed the Diageo Luxury Group in November 2024, sold Cacique rum to La Martiniquaise in January 2025, and transferred majority ownership of Cîroc in North America to Main Street Advisors in June 2025.
In September 2025, Doug Ford, the Premier of Ontario, staged a protest against Diageo’s decision to close the Crown Royal whisky bottling plant in Amherstburg and move operations to the United States. The company announced plans to close the plant by February 2026, which will result in 180 jobs lost. At a press conference, Ford emptied a bottle of Crown Royal onto the ground, called the company’s decision, “dumb as a bag of hammers,” and vowed to retaliate—given that the provincial purchase of Diageo products tops C$740 million annually. He urged Ontarians to support locally produced whisky instead, accusing Diageo of disrespecting workers and failing to consult the union. Diageo defended the move as a necessary shift in its North American supply chain, while affirming that blending and bottling of Crown Royal will remain at Canadian facilities in the future.
In 2017, the company was awarded top place in the Institute of Directors' and Chartered Quality Institute's Good Governance Index.
In June 2023, the company's subsidiary, Mortlach distillery in Moray, Scotland, was awarded the "Whisky of the Year" prize in the annual International Whisky Competition for its Gordon & MacPhail Connoisseurs Choice 1989 Mortlach single malt Scotch.
Guinness became the Official Beer of the Premier League in 2024 in a four-year partnership through 2027-28.
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