Danimals is an American brand of low-fat drinkable yogurt.
History
Danimals parent company Dannon popularized yogurt in the United States in the 1950s and has remained the nation's leading producer of yogurt.
Danimals was released in 1994 and initially donated a small part of their proceeds to the National Wildlife Federation.
Intended to be marketed to children, Dannon's marketing team told a
New York Times reporter that "Yogurt hasn't been very kid-friendly in the past because the taste was too sour. This is a way of creating a new generation of yogurt eaters."
Danimals was promoted by Dylan and Cole Sprouse, the stars of The Suite Life of Zack and Cody. They starred in various commercials and in 2009 were part of a sweepstake with a grand prize of $10,000 and a trip to Hollywood to meet the Sprouses.
Variations
One variation of the product is Danimals Yo-Tubes, which lets kids squeeze yogurt out of a tube.
The same design concept is used in Danimals Squeezables.
The Danimals Crush Cup was a similar product that allowed consumers to squeeze yogurt out of a specially-designed cup without the need for a
spoon.
In 2020, Danimals launched Super Danimals, a probiotic version of their product advertised as supporting the immune system.
Ingredients and nutrition
Danimals used to have 14 grams of sugar per serving, but in 2013 Dannon cut the sugar in the product to 9 grams per 50-calorie serving,
accounting for 72 percent of the total calories.
Their
fruit flavors do not contain any real fruit.
As of 2019, their products are
Non-GMO Project verified.
