Bembo is a serif typeface created by the British branch of the Monotype Imaging in 1928–1929 and most commonly used for body text. It is a member of the "old-style" of serif fonts, with its regular or roman type style based on a design cut around 1495 by Francesco Griffo for Venice printer Aldus Manutius, sometimes generically called the "Aldine roman". Bembo is named after Manutius's first publication with it, a small 1496 book by the poet and cleric Pietro Bembo. The italic type is based on work by Giovanni Antonio Tagliente, a calligrapher who worked as a printer in the 1520s, after the time of Manutius and Griffo.
Monotype created Bembo during a period of renewed interest in the printing of the Italian Renaissance, under the influence of Monotype executive and printing historian Stanley Morison. It followed a previous more faithful revival of Manutius's work, Poliphilus, whose reputation it largely eclipsed. Monotype also created a second, much more eccentric italic for it to the design of calligrapher Alfred Fairbank, which also did not receive the same attention as the normal version of Bembo.
Since its creation, Bembo has enjoyed continuing popularity as an attractive, legible book typeface. Prominent users of Bembo have included Penguin Books, the Everyman's Library series, Oxford University Press, Cambridge University Press, the National Gallery, Yale University Press and Edward Tufte. Bembo has been released in versions for phototypesetting and in several revivals as computer font by Monotype and other companies.
Manutius at first printed works only in Greek language. His first printing in the Latin alphabet, in February 1496 (1495 by the Venetian calendar), was a book entitled Petri Bembi de Aetna Angelum Chabrielem liber. This book, usually now called De Aetna, was a short 60-page text about a journey to Mount Etna, written by the young Italian humanist poet Pietro Bembo, who would later become a Cardinal, secretary to Pope Leo X and lover of Lucrezia Borgia.
Griffo was one of the first punchcutters to fully express the character of the humanist hand that contemporaries preferred for manuscripts of classics and literary texts, in distinction to the book hand humanists dismissed as a Blackletter or the everyday chancery hand. One of the main characteristics that distinguished Griffo's work from most of the earlier "Venetian" tradition of roman type by Nicolas Jenson and others is the now-normal horizontal cross-stroke of the "e", a letterform which Manutius popularised. Modern font designer Robert Slimbach has described Griffo's work as a breakthrough leading to an "ideal balance of beauty and functionality", as earlier has Harry Carter.
In France, his work inspired many French printers and punchcutters such as Robert Estienne and Claude Garamond from 1530 onwards, even though the typeface of De Aetna with its original capitals was apparently used in only about twelve books between 1496 and 1499.
Griffo's roman typeface, with several replacements of the capitals, continued to be used by Manutius's company until the 1550s, when a refresh of its equipment brought in French typefaces which had been created by Garamond, Pierre Haultin and Robert Granjon under its influence. UCLA curators, who maintain a large collection of Manutius's printing, have described this as a "wholesale change ... the press followed precedent; popular in France, these types rapidly spread over western Europe". Ultimately, old-style fonts like all of these fell out of use with the arrival of the much more geometric Didone types of the eighteenth and nineteenth centuries.
In 1500, Manutius released the first books printed using italic type, again designed by Griffo.
Bembo's development took place following a series of breakthroughs in printing technology which had occurred over the last fifty years without breaking from the use of metal type. Pantograph engraving had allowed punches to be precisely Machining from large plan drawings. This gave a cleaner result than historic typefaces whose master punches had been hand-carved out of steel at the exact size of the desired letter. It also allowed rapid development of a large range of sizes. In addition, hand printing had been superseded by the hot metal typesetting systems of the period, of which Monotype System was one of the most popular (in competition with that of Linotype's). Both allowed metal type to be quickly cast under the control of a keyboard, eliminating the need to manually cast metal type and slot it into place into a printing press. With no need to keep type in stock, just the matrices used to cast the type, printers could use a wider range of fonts and there was increasing demand for varied typefaces. Artistically, meanwhile, the preference for using mechanical, geometric Didone and “modernised old style” fonts introduced in the nineteenth century was being displaced by a revival of interest in "true old style" serif fonts developed before this, a change that has proved to be lasting.Lawson, A. (1990). Anatomy of a typeface. Boston: Godine, p.200. At the same time, hot metal typesetting had imposed new restrictions: in Monotype's system (while less restrictive than Linotype's), in order to mechanically count the number of characters that could be fitted on a line, letters could only be certain widths, and care was needed to produce letters that looked harmonious in spite of this.
Morison was interested in the history of the 15th century Italian printing, and had discussed the topic with his correspondent, the printer Giovanni Mardersteig, in correspondence with whom he wrote a series of letters discussing Bembo's development. He also discussed the project in his letters with the Poet Laureate Robert Bridges, who had some interest in printing. For the project Morison bought a copy of De Aetna which he then sold to Monotype as a model.
Bembo's technical production followed Monotype's standard method of the period. The characters were drawn on paper in large plan diagrams by the highly experienced drawing office team, led and trained by American engineer Frank Hinman Pierpont and Fritz Stelzer, both of whom Monotype had recruited from the German printing industry. The drawing staff who executed the design was disproportionately female and in many cases recruited from the local area and the nearby Reigate art school. From these drawings, Benton-pantographs were used to machine metal punches to stamp matrices. It was Monotype's standard practice at the time to first engrave a limited number of characters and print proofs from them to test overall balance of colour on the page, before completing the remaining characters.
Monotype's publicity team described the final italic as "fine, tranquil" in a 1931 showing, emphasising their desire to avoid a design that seemed too eccentric. It was, however, not the only design considered. Morison initially commissioned from the calligrapher Alfred Fairbank a nearly upright italic design based on the work of Arrighi, and considered using it as Bembo's companion italic before deciding it was too eccentric for this purpose. Monotype ultimately created a more conventional design influenced by Tagliente's typeface and sold Fairbank's design as Bembo Condensed Italic.
As was normal in metal type fonts of the period from Monotype and other companies, the font was drawn differently at different sizes by modifying Griffo's original single-size design, a quite large letter at an approximate size of 15 points. The changes made were looser spacing, higher x-height (taller lower-case letters) and a more solid Type color of impression at smaller sizes, and a finer, more graceful and tightly spaced design at large sizes.
In metal type, Bembo includes two capital "R"s, one with a long, extended leg following Griffo's original engraving, and another with a more tucked-in leg for body text if a printer preferred it.
Bembo does not attempt to strictly copy all the features of Renaissance printing, instead blending them with a twentieth-century sensibility and the expectations of contemporary design. An eccentricity of Griffo's first De Aetna capitals was an asymmetrical M that does not seem to have a serif at top right. So odd it has been suggested it may have been the result of faulty casting of type, it was nonetheless often copied in French imitations by Garamond and his contemporaries. The final release of Monotype's revival did not follow this, although it was available by special order. Monotype also did not copy the curving capital Y used by Manutius in the tradition of the Greek letter upsilon which had been used in some versions of Poliphilus and Blado, although not in the digitisation of Poliphilus. Nesbitt has described the capitals as "a composite design in the spirit of Griffo's type". Historian James Mosley reports that other changes from the earliest versions were reduction in the weight of the capitals and alteration of the 'G' by adding the conventional right-hand serif, and widening the 'e', and suggests that the numerals of Bembo were based on those Monotype had already developed for the typeface Plantin.
In the italic, the expansive ascenders of Tagliente's type were shortened and the curl to the right replaced with more conventional serifs. Monotype also cut italic capitals sloped to match the lower-case, whereas in the Renaissance italics were used with upright capital letters in the Roman inscriptional tradition. The bold type (Monotype's invention, since Griffo and his contemporaries did not use bold type) is extremely solid, providing a very clear contrast to the regular styles, and Monotype also added lining (upper-case height) figures as well as the text figures (at lower-case height) used in the fifteenth and sixteenth centuries.
Book designer Elizabeth Friedländer drew some rarely-seen swash capitals for Bembo for capital introductions to Churchill's history of the second world war.
Poliphilus is named after the book Hypnerotomachia Poliphili, one of Manutius's most famous books in the Latin alphabet, which was printed with the same roman as De Aetna but recut capitals; it was made for the Medici Society, who planned to create an English translation. Blado is named after the printer Antonio Blado, a colleague of Arrighi. Morison preferred Bembo's roman and was somewhat dismissive of Poliphilus. Unlike Bembo, both in metal featured a Greek-influenced Y with a curving head, as in the original.
In the 1940s, Mardersteig developed plans for a second design, Dante, which was again cut by Malin slowly from 1946 onwards but taken also up by Monotype. Monotype Dante Series 592, Dante Semi Bold Series 682 and Dante Titling Series 612, were only produced in Didot-sizes. It was a more eccentric revival of the Aldine face than Bembo, it did not attract as much popularity.
Among reviews of typefaces, writing in the anthology Typographic Specimens: The Great Typefaces, Jeff Price commented that Bembo became noted for its ability to "provide a text that is extremely consistent in colour", helping it to "remain one of the most popular book types since its release". Roger Black commented in 1983 "For me, Bembo is the all-time classic roman; if I were stuck on a desert island with only one typeface, that would be it." Digital font designer Nick Shinn has also commented, "Bembo has a sleek magnificence, born of high-precision technology at the service of accomplished production skills, which honours the spirit of the original, and an exotic grace of line which humbles most new designs made more ostensibly for the new technology." Oxford University Press editor John Bell also borrowed the name for his set of comic verse lampooning publishing, Mutiny on the Bembo.
Monotype's original, early digitisation of Bembo was widely seen as unsuccessful. Two main problems have been cited with it: being digitised from drawings, it was much lighter in type colour than the original metal type which gained weight through ink spread, much reduced on modern printing equipment. In addition, the digital Bembo was based on the 9 pt metal drawings, creating a font with different proportions to the metal type in the point sizes at which Bembo was most often used in books; Sebastian Carter has pointed particularly to the 'M' being drawn too wide. This made the proportions of the digital font appear wrong, failing to match the subtlety of the metal type and phototypesetting release, which was released in three different optical sizes for different print sizes.
While Bembo Book is considered the superior digitisation, the original continues to offer the advantages of two extra weights (semi- and extra-bold) and infant styles with simplified a and g characters resembling handwriting; its lighter appearance may also be of use on printing equipment with greater ink spread. Cross-licensing has meant that it is sold by a range of vendors, often at very low prices. As an example of this, Fontsite obtained the rights to resell a derivative of the original digitisation, using the alternative name Borgia and Bergamo, upgrading it by additional OpenType features such as small capitals and historical alternative characters. Neither version includes digitisations of the larger size versions of Bembo, which had a more delicate and elegant design.
A looser interpretation of the Griffo designs is Iowan Old Style, designed by John Downer and also released by Bitstream. With a larger x-height (taller lower-case letters) than the print-oriented Bembo and influences of signpainting (Downer's former profession), it was intended to be particularly clear for reading at distance, in displays and in signage. It is a default font in the Apple Books application.
Not explicitly influenced by Bembo but also influenced by Griffo is Minion by Slimbach. Released by Adobe Systems, a 2008 survey ranked it as one of the most popular typefaces used in modern fine printing.
Besides designs with similar inspiration, a number of unofficial releases and digitisations of Bembo have been made in the phototypesetting and digital periods, reflecting the lack of effective intellectual property protection for typefaces. Copyright, Designs and Patents Act 1988 (c. 48), § 54 (England) Copyright and Related Rights Act, 2000 (Ireland), §§ 84–85. Accessed January 31, 2013. Several unofficial versions were released during the phototypesetting period under alternate names; for example one unofficial phototypesetting version was named "Biretta" after the hat worn by Roman Catholic clergy, and another by Erhard Kaiser was created for the East German printing concern Typoart, outside the reach of Western intellectual property laws. In the digital period, Rubicon created a version named "Bentley" intended for small sizes and Bitstream made a version under the name of "Aldine 401". Its licensee ParaType later created a set of Cyrillic characters for this in 2008. The name "Bembo" remains a Monotype trademark and may not be used to describe such clones.
The National Gallery in London used Bembo, then its corporate font, as a plan for the carving of its name into its frontage.
The Yale face, developed by Matthew Carter as a corporate font for Yale University, is based on Griffo's work; Yale commissioned a custom font from Carter, a member of the university faculty, after being dissatisfied with digital versions of Bembo. Carter commented on the design that "John Gambell, the Yale University printer who initiated and ran the project, also liked the idea of an Aldine face ... Monotype Bembo had been used for University printing at an earlier time, so there was a useful precedent." It is available exclusively to "Yale students, employees, and authorized contractors for use in Yale publications and communications. It may not be used for personal or business purposes, and it may not be distributed to non-Yale personnel."
In the pre-digital period, IBM offered Aldine, a font inspired by Bembo, as a font for the IBM Composer. This was an ultra-premium electric golfball typewriter system, intended for producing copy to be photographically enlarged for small-scale printing projects, or for high-quality office documents. Ultimately the system proved a transitional product, as it was displaced by cheaper phototypesetting, and then in the 1980s by word processors and general-purpose computers.
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