This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of
Satisfaction Guaranteed available on November 05 2023 from BiggerBooks for 13.36
Satisfaction Guaranteed available on October 26 2016 from Buy for 17.95
ISBN bar code 9781588341464 ξ1 registered April 13 2016
ISBN bar code 9781588341464 ξ3 registered November 05 2023
ISBN bar code 9781588341464 ξ2 registered February 17 2017
ISBN bar code 9781588341464 ξ4 registered October 26 2016
Product category is Focusing on the ad campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created national brands & national markets. Book
This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
^ (2014). Satisfaction Guaranteed: The Making of the American Mass Market , Smithsonian Books. ISBN 9781588341464 (revised Feb 2026)
^Susan StrasserSatisfaction Guaranteed : The Making of the American Mass Market by Susan Strasser (2004, Paperback, Revised)ISBN 9781588341464 (revised Jul 2018)
