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Satisfaction Guaranteed : The Making of the American Mass Market by Susan Strasser (2004, Paperback, Revised)
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ISBN 9781588341464
REGISTERED: 07/30/18
UPDATED: 01/29/22
This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of


Specifications
  • Satisfaction Guaranteed available on October 26 2016 from Buy for 17.95
  • ISBN bar code 9781588341464 ξ1 registered April 13 2016
  • ISBN bar code 9781588341464 ξ2 registered February 17 2017
  • ISBN bar code 9781588341464 ξ3 registered October 26 2016
  • Product category is Focusing on the ad campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created national brands & national markets. Book

  • Product color is Susan Strasser

This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.


References
    ^ (2014). Satisfaction Guaranteed: The Making of the American Mass Market , Smithsonian Books. (revised Jan 2022)
    ^ Satisfaction Guaranteed : The Making of the American Mass Market by Susan Strasser (2004, Paperback, Revised) (revised Jul 2018)
    ^ Satisfaction Guaranteed Buy. (revised Oct 2016)

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