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Google is an American multinational technology company specializing in -related services and products. These include online advertising technologies, search, , and .See: List of Google products. Most of its profits are derived from , an online advertising service that places advertising near the list of search results.
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The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to co..
Advertising Theory

This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E you’ll see how g..
Advertising And Integrated Brand Promotion, 6th Edition

The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compe..
Bundle: Advertising And Integrated Brand Promotion, 6th   Printed Access Card

A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to..
Advertising: Concept And Copy (third Edition)

Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn''s fixed sticker price-and you''ll see a perfect example of the principle of disruption in action.Still, do y..
Disruption: Overturning Conventions And Shaking Up The Marketplace

Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem..
Creative Strategy In Advertising, 10th Edition

Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem..
Creative Strategy In Advertising, 11th Edition

The user is provided with information on the power of advertising, the advertising industry, analyzing your customer, preparing campaign ads, and more. For review and reinforcement, critical-thinking exercises, vocabulary building, business math, and comm..
Business 2000: Advertising, 1st Edition

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