Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software.See: List of Google products. Most of its profits are derived from AdWords, an online advertising service that places advertising near the list of search results.
Stream your music to the AudioBar from your connected devices with Bluetooth connectivity. Simplify the installation of your AudioBar by eliminating the need for a wired connection between the TV and AudioBar.
The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to co..
A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to..
Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn''s fixed sticker price-and you''ll see a perfect example of the principle of disruption in action.Still, do y..
This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhi..
Andersen has done a splendid job of accessibly presenting to mass audiences and students a subject of enormous gravity--the steady penetration of marketing and advertising strategies into the very fabric of both news and entertainment television.
They called their agency HerdBuoys, the first and still only black-owned advertising agency in the country. Six years into the new South Africa business was still white, unyielding, and prejudiced – yet HerdBuoys flourished. Luck and cunning, but mostly ..
Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Me..
Eliminate the need for expensive HDMI projection equipment upgrades. Join the thousands of classrooms nationwide that can mirror and stream content direct to a VGA projector via an Apple TV. ATVPRO Features: Functions: Signal Conversion, Functions: Mirrori..
Gerry Anderson, the hugely influential creator of Thunderbirds and Captain Scarlet, made a spectacular return to puppet animation in the early 1980s with an exciting new series co-created with Christopher Burr. Thrilling yet another generation of children ..