Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software.See: List of Google products. Most of its profits are derived from AdWords, an online advertising service that places advertising near the list of search results.
The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to co..
A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to..
Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn''s fixed sticker price-and you''ll see a perfect example of the principle of disruption in action.Still, do y..
This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhi..
Andersen has done a splendid job of accessibly presenting to mass audiences and students a subject of enormous gravity--the steady penetration of marketing and advertising strategies into the very fabric of both news and entertainment television.
They called their agency HerdBuoys, the first and still only black-owned advertising agency in the country. Six years into the new South Africa business was still white, unyielding, and prejudiced – yet HerdBuoys flourished. Luck and cunning, but mostly ..