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   » » Wiki: Superficiality
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In social psychology, superficiality refers to a lack of depth in relationships, conversation and analysis. The principle of "superficiality versus depth"E. R. Smith/D. M. Mackie, Social Psychology (2007) p. 18-9 is said to have pervaded since at least the time of ., The Four Fundamental Concepts of Psycho-Analysis (Penguin 1994) p. 71 and p. 112 Social psychology considers that in everyday life, social processing veers between superficiality and a deeper form of processing.


Historical sketch
sought to convince his debaters to turn from the superficiality of a worldview based on the acceptance of convention to the examined life of philosophy,Kathryn A. Morgan, Myth and Philosophy from the pre-Socratics to Plato (2000) p. 229 founded (as at least considered) upon the underlying Ideas. For more than two millennia, there was in the Platonic wake a general valorisation of critical thought over the superficial subjectivity that refused deep analysis.M. R. Gladstein/C. M. Sicabarra, Feminist Interpretations of Ayn Rand (1999) p. 130 The salon style of the Précieuses might for a time affect superficiality, and play with the possibility of treating serious topics in a light-hearted fashion;A. De Riencout, Sex and Power in History (1974) p. 268 but the prevailing western consensus firmly rejected elements such as everyday chatterCatherine Cusset, No Tomorrow (1996) p. 74 or the changing vagaries of fashionG. D. McCracken, Transformations (2008) p. 219 as superficial distractions from a deeper reality.


Modernist cross-currents
By contrast, opened the modernist era with a self-conscious praise of superficiality: "What is required is to stop courageously at the surface, the fold, the skin, to adore appearance, to believe in forms, tones, words, in the whole Olympus of appearance! Those Greeks were superficial – out of profundity!".Quoted in Gregory Castle, The Blackwell Guide to Theory (OxfordLiteraryironic 2007) p.

His (still) preference for superficiality was however over-shadowed for most of the 20th century by 's full subscription to the depth/surface model, and to the privileging of the former over the latter. has highlighted four main modernist versions of the belief in a deeper reality - Marxist, psychoanalytic, existential, and semiotic - in each of which reality is understood to be concealed behind an inauthentic surface or façade.A. Bennett/N. Royle, An Introduction to Literature, Criticism and Theory (2004) p. 253-4 Jameson contrast these models sharply with the lack of depth, the ahistoricity, the surface-focus and flatness of the postmodern consciousness, with its new of the image and the .M. Hardt/K. Weeks eds., The Jameson Reader (2000) p. 17 and p 193


Postmodernism
In the last third of the 20th century, began challenging the Platonic view of a true meaning hidden behind surface as a theatrical world-view, insisting instead that sense manifestations had their own reality which necessarily impacted upon the purely verbal order of intelligibility.K. Chrome/J. Williams ed., The Lyotard Reader and Guide (2006) p. 24-8 Similarly, has increasingly sought to undo the depth/surface hierarchy, proposing in ironic style that superficiality is as deep as depth.Cusset, p. 87 The result has been the call to abandon the idea that behind appearances there is any ultimate truth to be found;R. Appignanesi/C. Garratt, Postmodernism for Beginners (1995) p. 135-6 and in consequence the growing postmodern replacement of depth by surface, or by multiple surfaces.Fredric Jameson, Postmodernism (London 1991) p. 2 and p. 12

That process of substitution was well under way by the 1990s, when notoriously "surface was depth",Michael Bracewell, The Nineties: when surface was depth (London 2003) and in the new millennium has led to a state of what has been called hypervisibility: everything is on view.Kim Toffoletti, Baudrillard Reframed (London 2011) p. 32 In this new era of exposureL. Magid/A. Collier, Myspace (2007) p. 22 we are all submerged in what the psychoanalyst Michael Parsons has called "the totalist world where there is a horror of inwardness; everything must be revealed".Michael Parsons, The Dove that Returns, the Dove that Vanishes (London 2000) p. 85

If postmodernism's proponents welcomed the way a new transcendence of the surface /depth dichotomy allowed a fuller appreciation of the possibilities of the superficialRussell De Manning, Theology at the End of Culture (2005) p. 180 - the surface consciousness of the now, as opposed to the depths of historical timeE. D. Ermath, Sequel to History (Princeton 1992) p. 188 - critics like J. G. Ballard object that the end-product is a world of "laws without penalties, events without significance, a sun without shadows":J. G. Ballard, Millennium People (London 2003) p. 294 of surface without depth. They see postmodern superficiality as a by-product of the false consciousness of global capitalism, where surface distractions, news, and entertainment supersaturate the mind in such a way as to foreclose the possibility of envisioning any critical alternative.David Edwards, Burning All Illusions (1996) p. 194


Therapy
Almost all defy the postmodern to value depth over surface—to aim, in David Cooper's words, for "change from the depths of oneself upwards into the superficies of one's social appearance".David Cooper, The Death of the Family (Penguin 1974) p. 13 Debates may rage over whether to begin analysis at the surface or by way of deep interpretations,Patrick Casement, Further Learning from the Patient (London 1997) p. 169 but this is essentially a question of timing. Thus for example would highlight at the start of therapy what they call the persona-restoring phase as an effort to preserve superficiality, but would later optimally see the client moving from the surface to deeper emotion and creativity.David Sedgwick, Introduction to Jungian Psychotherapy (2006) p. 153

by contrast maintained that "the simplicity of the approach is that we pay attention to the obvious, to the utmost surface. We don't delve into a region which we don't know anything about, into the so-called 'unconscious.Frederick Perls, Gestalt Therapy Verbatim (1972) p. 57 A similar focus on the superficial has fuelled much of the of , in which, according to , "the real object of attack—for which Freud is only a stalking-horse—is the very idea that humans have unconscious motivation".Jonathan Lear, in Parsons, p. 24 Given a choice of surface or depth—"are we to see humans as having depth, layers of meaning which lie beneath the surface of their own understanding?"—he asks: "Or are we to take ourselves as transparent to ourselves...to ignore the complexity, depth and darkness of human life";Lear, in Parsons, p. 24-5 the postmodern bias remains towards superficiality.


Social processing
Social psychology considers that in everyday life social processing veers between superficiality, where we rely on first impressions and immediate judgements, and a deeper form of processing in which we seek to understand the other person more fully.Smith/Mackie, p. 18 and p. 92-3 In the ordinary course of life, we necessarily take others at face-value,John O'Neill, Sociology as a Skin Trade (London 1972) p. 173 and use / to guide our daily activities; while institutions too can rely on the superficial consensus of Smith/Mackie, p. 325 to preclude deeper investigation.

Some circumstances however necessitate a shift from superficial to extensive processing. When things become serious, we must put more and deeper thought into understanding, leaving superficial judgements to cases where the stakes are low, not high.Smith/Mackie, p. 554


In the media
  • Entertainer often criticized , superficiality, mediocrity, and banality within the media and , describing them as oppressive tools of the ruling class, meant to "keep people stupid and apathetic."See "Bill Hicks on Austin Public Access", October 24, 1993, via Vide.Google.com
  • Web 2.0 in particular is often seen as specifically fostering superficiality, replacing deep, measured analysis by noisy but unfiltered observation.Andrew Keen, The Cult of the Amateur (2008) p. 16 and p. 213
  • novel After Many a Summer is his examination of American culture, particularly what he saw as its , superficiality, and obsession with youth. had similarly explored what was at the start of the 20th century a conventional contrast between the (historical) depth of Europe and the superficiality of America;Adam Phillips, On Flirtation (London 1994) p. xxi but towards the century's close, another European, , would return to the image of America as a shallow, cultureless desert, only to praise it in postmodern terms "because you are delivered from all depths there – a brilliant, mobile, superficial neutrality".Quoted in Stuart Sim ed., The Routledge Companion to Postmodernism (London 2001) p. 194
  • Pride and Prejudice has been analysed in terms of the movement from the superficiality of 's initially favourable appraisal of Whickham – her first impressions – to her deeper realisation of the value of Mr Darcy.Tony Tanner, 'Introduction', Jane Austen, Pride and Prejudice (Penguin 1972) p. 11-24


See also

Further reading
  • Anthony Elliott, Subject to Ourselves (1996)
  • , "On Depth and Superficiality" in Selected Essays of William Hazlitt (2004)
  • , One-Dimensional Man (1964)
  • , Sense & Semblance: An Anatomy of Superficiality in Modern Society (2007). Founthill.
  • Sir Richard Winn Livingstone, Superficiality in education (1957)


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