Product Code Database
Redfin, a subsidiary of Rocket Companies, is a real estate and technology company that operates an online platform and provides brokerage services for buying, selling, and renting homes. It was founded in 2004.
Redfin launched a map-based real estate search site in Seattle in 2004.
In September 2005, Redfin named Glenn Kelman as CEO.
Redfin launched home-buying and selling services in Seattle and the Bay Area in 2006. The following year, Redfin expanded to Southern California, Boston, Baltimore and Washington, DC. Redfin's early brokerage service offered flat fee pricing for sellers and significant commission refund for buyers.
In 2011, Redfin launched a tool to allow consumers to see a real estate agent's sales history. After it drew criticism for using inaccurate data, the system was discontinued.
In 2015, Redfin launched the Redfin Estimate, an automated valuation tool, and Book it Now, and on-demand service for home tours.
In June 2017, the company began Redfin Now, a home flipping division.
On July 28, 2017, Redfin became a public company via an initial public offering, raising $138 million.
In June 2019, Redfin began allowing buyers to submit offers on homes listed by Redfin's selling agents without using a buyer's agent. A month later, the company partnered with Opendoor, whereby visitors to the Redfin website can request an offer to buy their houses from Opendoor.
Redfin entered the rental market with acquisition of RentPath in 2021.
In June 2022, the company announced of 8% of its staff.
In November 2022, the company announced additional layoffs of 862 people, or 13% of its staff, and the wind down of its Redfin Now home flipping unit.
In July 2025, the company was acquired by Rocket Companies, and began marketing itself the with the tagline "Redfin Powered by Rocket".
| ! Date ! Acquired !!Description ! Cost ! Source | |||
| October 2014 | Walk Score | Analysis and apartment search toolN/A | |
| April 2021 | RentPath (now Rent Group) | Owner of Apartment Guide, Rent.com, Lovely, and Rentals.com$608 million | |
| April 2022 | Bay Equity Home Loans | Mortgage lender$137.8 million | |
In November 2020, a lawsuit by several fair housing organizations accused Redfin of violating the Fair Housing Act by offering fewer services to homebuyers and sellers in minority communities and not offering to sell lower-priced homes because of the lower profits on such sales. In 2022, the company paid $4 million to settle the lawsuit, changed its policies, and implemented a new internal monitoring system.
In May 2010, Redfin won the Seattle 2.0 award for "Best Startup".
In October 2012, Redfin was named one of The DIGITAL 100: World's Most Valuable Private Tech Companies by Business Insider.
In July 2013, Inman News awarded Redfin an award for "Most Innovative Brokerage or Franchise".
In June 2014, Seattle Business magazine recognized Redfin as the best company to work for in Seattle in the Large Companies category.
In December 2019, Redfin was named one of the top tech companies to work for in Seattle by Hired.com.
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