Pudicitia ("modesty" or "sexual virtue") was a central concept in ancient Roman sexual ethics. The word is derived from the more general pudor, the sense of shame that regulated an individual's behavior as socially acceptable. Pudicitia was most often a defining characteristic of women, but men who failed to conform to masculine sexual norms were said to exhibit feminizing impudicitia, sexual shamelessness. The virtue was personification by the Roman goddess Pudicitia, whose Greek equivalent was Aidos.
Pudicitia was not only a mental attribute but also physical; a person's appearance was seen as an indicator of their morality. The way a man or woman presented him or herself in public, and the persons they interacted with caused others to pass judgment on their pudicitia. For example, if a woman was seen associating with men other than her husband people would make a negative judgment on her pudicitia. Romans idealized the woman who was univira, a "one-man" woman, married once, even though by the time of Cicero and Julius Caesar, divorce was common, the subject of gossip rather than social stigma.Suzanne Dixon, "From Ceremonial to Sexualities: A Survey of Scholarship on Roman Marriage" in A Companion to Families in the Greek and Roman Worlds (Wiley-Blackwell, 2011), p. 248. Modest self-presentation indicated pudicitia. The opposite of pudicitia was impudicitia, "shamelessness" or “sexual vice.” An assault on pudicitia was stuprum, sexual misconduct or "sex crime."
Romans associated the loss of pudicitia with chaos and loss of control. In Cicero's In Verrem, he discusses many of the governor's transgressions including sexual misconduct with both men and women. In the Imperial age, Augustus enacted a program of moral legislation to encourage pudicitia.
According to Juvenal, at the end of the Iron Age humanity had grown so cruel and greedy that Pudicitia along with her sister Astraea, goddess of justice, abandoned the earth and returned to the heavens, leaving humans to deal with their evil unguided.Juvenal, Satires 6.10–20
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