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Kevinismus ("Kevinism") is a German term for the practice of giving children trendy, exotic-sounding names as opposed to traditional German ones. It is often considered to be an indicator of low social class. The prototypical example is Kevin, which like most such names came to Germany from Anglo-Americans culture. Specifically, the 1990 comedy Home Alone (the German title of which, Kevin – Allein zu Haus, includes the hero's name) is credited with making Kevin the most popular boys' name chosen in Germany in 1991. Ein Fall von Kevinismus (in German) Kevin Costner's 1990 film Dances with Wolves is often cited as an additional factor. Kevinismus und Chantalismus: Wenn der Vorname zur Hypothek wird (in German) Both films were released in Germany in 1991 and were the two most successful films there in that year. Top 100 Deutschland 1991
Sometimes Chantalismus ("Chantalism") is used as a female equivalent, from the French name Chantal. Kevinismus, vermeidbare Kinderkrankheit "''Kevinism, in Welt-Online dated 23 December 2007, viewed on 9 June 2013
According to a master's thesis presented at the University of Oldenburg in 2009, certain given names of students can lead to prejudice on the part of teachers.Julia Isabell Kube, "Given name research, Questionnaire study of teachers, whether prejudices concerning specific given names of grade school students are associated with specific personality markers", University of Oldenburg, Masters thesis, 2009 For example, the name "Kevin" (an anglicised name of Irish origin), given to a German child, indicates to German teachers that such a student is prone to attention-seeking behaviour, as well as lower scholastic performance, and is also indicative of a lower socioeconomic status. It was not possible to determine whether this also causes a student to be treated less well.Oliver Trenkamp: "Kevin is not a Name, but, instead, a diagnosis" , Der Spiegel, 16 September 2009, last viewed on 17 September 2009. Prejudice of this type is understood to be more prevalent among teachers in Western Germany. English or otherwise exotic given names are often understood and stigmatised in the old states of Germany as being typically "Ossi". "Discrimination based on names – Mandys Suffering" , Migazin, 27 February 2012, last viewed on 25 October 2015. English given names in East Germany were particularly popular in the 20 years preceding German reunification. There, this trend was also popular among the middle class, while the preference for such given names today, particularly in Western Germany, is perceived as a lower-class phenomenon. "What is supposed to be the meaning of this?" Die Zeit, 31 October 2012, last viewed on 25 October 2015
The word "Alpha-Kevin" (combination of Alpha male and the given name), as being representative of a particularly unintelligent young person, was, for a time, at the top of the list, which was the subject of a 2015 online poll for the German Word of the Year and, particularly, the youth word of the year. However, it was struck from the list of suggestions on account of being discriminatory towards people bearing the name Kevin. "Youth word of the year 'Alpha-Kevin' is a non-starter" , Frankfurter Allgemeine Zeitung, 26 July 2015 The phenomenon in Germany, especially during limited periods of time, that particularly popular given names are associated with negative prejudices to the point of being used as swearwords, is not new from a linguistic perspective. In the past, this was the case, as an example, for given names including Horst, Detlef, Uschi (German short form of Ursula) and Heini (German short form of Heinrich). How names can become swear words, jetzt.de , Süddeutsche Zeitung, 7 September 2015, last viewed on 19 September 2015
At a conference on the topic of "given names as social markers" in September 2015 the Onomastics and Linguistics Damaris Nübling spoke about a "smear campaign" having been waged in Germany against given names such as Kevin and Chantal, and criticised the rhetoric concerning such given names as being "very cheap polemic". Difficult given names "Nobody takes a Lilly seriously" , Frankfurter Allgemeine Zeitung, 14 September 2015, last viewed on 19 September 2015.
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