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An incantation, spell, charm, enchantment, or bewitchery is a magical formula intended to trigger a magical effect on a person or objects. The formula can be spoken, sung, or . An incantation can also be performed during ceremonial or . In the world of magic, wizards, witchcraft, and fairy are common performers of incantations in culture and folklore.
In medieval literature, folklore, fairy tales, and modern fantasy fiction, enchantments are charms or spells. This has led to the terms "enchanter" and "enchantress" for those who use enchantments. The English language borrowed the term "incantation" from Old French in the late 14th century; the corresponding Old English term was or , "song, spell", cognate to ON galdr. The weakened sense "delight" (compare the same development of "charm") is modern, first attested in 1593 (OED).
Words of incantation are often spoken with inflection and emphasis on the words being said. The tone and rhyme of how the words are spoken and the placement of words used in the formula may differ depending on the desired outcome of the magical effect.
Surviving written records of historical magic spells were largely obliterated in many cultures by the success of the major monotheism religions (Islam, Judaism, and Christianity), which label some magical activity as immoral or associated with evil.
The words that are similar to incantations such as enchantment, charms and spells are the effects of reciting an incantation. To be enchanted is to be under the influence of an enchantment, usually thought to be caused by charms or spells.
Examples of traditional magic words include Abracadabra, Alakazam, Hocus Pocus, Open Sesame and Sim Sala Bim.
In Babylonian, incantations can be used in rituals to burn images of one's own enemies. An example would be found in the series of Mesopotamian incantations of Šurpu and Maqlû. In the Orient, the charming of snakes have been used in incantations of the past and still used today. A person using an incantation would entice the snake out of its hiding place in order to get rid of them.
Not all speech is considered magical. Only certain words and phrases or words spoken in a specific context are considered to have magical power. Magical language, according to C. K. Ogden and I. A. Richards's (1923) categories of speech, is distinct from scientific language because it is emotive and it converts words into symbols for emotions; whereas in scientific language words are tied to specific meanings and refer to an objective external reality. Magical language is therefore particularly adept at constructing metaphors that establish symbols and link magical rituals to the world.
Malinowski argues that "the language of magic is sacred, set and used for an entirely different purpose to that of ordinary life." The two forms of language are differentiated through word choice, grammar, style, or by the use of specific phrases or forms: prayers, spells, songs, , or chants, for example. Sacred modes of language often employ archaic words and forms in an attempt to invoke the purity or "truth" of a religious or a cultural "golden age". The use of Hebrew in Judaism is an example.
Another potential source of the power of words is their secrecy and exclusivity. Much sacred language is differentiated enough from common language that it is incomprehensible to the majority of the population and it can only be used and interpreted by specialized practitioners (magicians, priests, Shamanism, or Imams). In this respect, Tambiah argues that magical languages violate the primary function of language: communication. Yet adherents of magic are still able to use and to value the magical function of words by believing in the inherent power of the words themselves and in the meaning that they must provide for those who do understand them. This leads Tambiah to conclude that "the remarkable disjunction between sacred and profane language which exists as a general fact is not necessarily linked to the need to embody sacred words in an exclusive language."
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