In-car entertainment ( ICE), or in-vehicle infotainment ( IVI), is a collection of hardware and software in automobiles that provides audio or video entertainment. In car entertainment originated with car audio systems that consisted of radios and cassette or CD players, and now includes automotive navigation systems, video players, USB and Bluetooth connectivity, carputers, in-car internet, and WiFi. Once controlled by simple dashboards knobs and dials, ICE systems can include steering wheel audio controls, handsfree voice control, touch-sensitive preset buttons, and even on higher-end units.
With the mass adoption of smartphones worldwide, a new issue has emerged: the use of connected devices in the car. According to a 2015 survey conducted by AT&T with a sample of over 2,000 US respondents, "7-in-10 people engage in smartphone activities while driving" including social media (40%), Web navigation (30%) and even (10%). This raises safety concerns related to distracted driving and also pushes the automotive industry to integrate those devices in a safe manner. "Traditional" car makers increasingly rely on the software and electronics expertise of auto suppliers and technology companies to help them design such systems. Google and Apple's mobile OSs' making the bulk of the market, the two tech companies have developed projection modes (Android Auto, CarPlay) to enable mobile devices to be operated in vehicles through the dashboard head unit so that the vehicle occupants don't manipulate their devices directly, use an interface they are familiar with, and spend more time with their eyes on the road.
Still, researchers are beginning to analyze the potential impact of distracted drivers on the roads. Charlie Klauer, a researcher at the Virginia Tech Transportation Institute, says that drivers who look at screens have a much higher risk of crashing. Furthermore, the risk of crashing rises exponentially the longer a driver has taken their eyes off the road.