Dimers is a sports betting analytics platform that provides predictive tools, data-driven insights, news, and betting content for sports fans and bettors.
History
Dimers.com was launched on August 1, 2020, shortly after its parent company Cipher Sports Technology Group was formed through the merger of two Australian companies: iRival Media and Hypometer Technologies.
iRival Media, founded in October 2019 by Adam Fiske and Nick Slade, focused on delivering content to the sports betting market.
Hypometer Technologies, established in 2015 by Katie Prowd and Darryl Woodford, specialized in predictive analytics and
machine learning for sports.
Dimers’ data has been cited by publications such as Sports Illustrated,
Products and Services
Dimers offers a suite of tools based on
machine learning and content aimed at enhancing the sports betting experience:
-
Predictive Analytics: Simulations and predictions for sporting events
-
Bettorverse: An AI-powered betting model platform
-
Dimers Pro: Launched in 2024, this subscription-based service offers users enhanced analytics
Partnerships and Collaborations
In 2020, Dimers partnered with SportCaller to offer free-to-play games, aiming to drive customer acquisition and engagement for U.S. sportsbooks.
The joint venture’s initial launch focused on the
NBA Finals.
In 2023, Dimers collaborated with MLS to provide sports betting content on MLSsoccer.com, including predictive analytics and editorial pieces to assist fans in making informed betting decisions.
Awards
-
Dimers Platinum: Nominated for Best Tech at the 2025 iGB Affiliate Awards
