Product Code Database
Sichuan Changhong Electric Co., Ltd., doing business as Changhong (labels=no) domestically and CHiQ internationally, is a Chinese consumer electronics company based in Mianyang, Sichuan," Contact Us." Changhong. Retrieved on August 5, 2015. "Head Office Address: 35 East Mianxing Road, High-Tech Park, Mianyang, Sichuan, China" Chinese address: "四川省绵阳市高新区绵兴东路35号" founded in October 1958. In 2004, 90 percent of the exported from China to the United States were made by Changhong. It was the second-largest manufacturer of televisions in China as of 2010. In 2024, Changhong ranked 283rd on World Brand Lab's "World's 500 Most Influential Brand's" list.
Changhong makes televisions, white goods such as and , as well as and , electronic components and batteries. Changhong has also released some mobile phone models.
Changhong Electronics developed during the Third Front campaign to develop basic industry and national defense industry in China's interior in case of invasion by the Soviet Union or United States. Changong Electronics is the best-known electronics manufacturer to arise during the Third Front period.
By mid-1970s, Changhong began manufacturing products for civilian use when demand for military hardware declined, eventually focusing on the television product line. During the next decade, it beefed up its technological capabilities with a series of partnerships with overseas companies such as Panasonic, from which it imported tubes and advanced production lines to drive the volume production of television. It was a major driver in the regional share of television production in inland China rising from 0 to 32% of national production. In 1980, the company already boasted the production of over 10,000 television units annually and by 1988, this number rose to almost a million units. In 1994, the company was listed as a publicly traded company and, a year later, it was recognized as China's largest television manufacturer.
On October 23, 2004, as Apex was in a business dispute with Changhong in which the two companies argued over hundreds of millions of dollars, as Ji was in China on a business trip he was arrested by Mianyang police in his hotel room in Shenzhen, China, near Hong Kong, who came from 500 miles away from Shenzhen. Changhong accused Ji of fraud them through . He was held in China by Changhong for months without charges. On May 28, 2005, Ji was formally arrested on charges of "financial instrument fraud." In police custody, his conditions improved. In June 2005, Apex acknowledged a $150 million debt, but the debt remained unpaid as Apex said it did not have any money. In August 2005, the police released Ji on restricted bail, without him being indicted.
Since 2004, Changhong's development strategy and operating mechanism system have changed from time to time, and the industrial scale has expanded rapidly, becoming the leading enterprise in the domestic intelligent integration industry layout. It owns four listed companies including Sichuan Changhong, Changhong Hefei Meiling, Changhong Huayi and Changhong Jiahua. Changhong has a minimal presence in North America, where as of 2021 it sold TVs through the online retailer Newegg. It markets its brand CHIQ in United States. Another line of products is the manufacturing of nickel–iron batteries.
Leadership
Ma Zhang 1957–1961 Shi Fu 1962–1964 Wang Zhidong 1966–1974 Kang Naide 1975–1980 Hu Zhengxing 1981–1982 Wang Jincheng 1983–1984 Ni Runfeng 1985–2004 Zhao Yong 2004–2023 Liu Jiang 2023–present
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