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Campari () is an Italian alcoholic liqueur, considered an aperitif of the bitter variety (and not an amaro) by Italians while considered an apéritif of the amaro variety by Americans, obtained from the infusion of and fruit (including chinotto and cascarilla) in alcohol and water.B T Parsons (2016). Amaro: The spirited world of bittersweet, herbal Liqueurs, pp 8–9, 25. It is a type of bitters, characterised by its dark red colour. It is produced by the Davide Campari Group, a multinational company based in Italy.
In 1904, Campari's first production plant was opened in Sesto San Giovanni, near Milan, Italy. Under the direction of Davide Campari, Gaspare's son, the company began to export the beverage, first to Nice in the heart of the French Riviera, then overseas.
The Campari brand is now distributed in over 190 countries. Campari is a registered trademark of Davide Campari Milano S.P.A., which is part of Campari Group.
Campari is an essential ingredient in several IBA official cocktails (of which Campari is a sponsor): the negroni, the Americano (which was named at a time when few Americans were aware of Campari), the boulevardier, and the old pal (removed from IBA list in 1987), as well as other drinks such as the Garibaldi. It is a common ingredient in spritzes, though other apéritif bitters are also common.
In the Italian market, Campari mixed with soda water is sold in individual bottles as Campari Soda (10% alcohol by volume). Campari Soda is packaged in a distinctive bottle that was designed by Italian artist Fortunato Depero in 1932.
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