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" Activated" is a song by English singer Cher Lloyd. It was released on 22 July 2016 through Vixen Records. The song was made available to stream exclusively on Rolling Stone a day before to release (on 21 July 2016).
Nick Barnes of UnrealityTV UK stated "Activated isn’t a song that will work for everybody – people will either love it, or they just won’t care for it. If anything, 'Activated' shows how versatile an artist Lloyd is, as it's not like any other song we’ve had from her in the past. 'Activated' does have a very mature feel to it, it feels as though Lloyd put a lot of herself into the track, and it definitely feels like she is going for an R&B feel. Having said that, it feels as though she's mashed R&B and pop together, as the chorus is more catchy pop and the verses are R&B-inspired," and went on to claim that although he enjoyed the song, he didn't see "Activated" as lead single material, claiming "when an artist has been away for just over two years like Lloyd has, I listen carefully to the first single they put out from their new album. It's almost like a first impression, and let's face it, people do say first impressions count. A lead single gives us an insight into what we could potentially expect from an album, it's a presentation of what is to come. A lead single needs to be big, it needs to be catchy, it needs to pull people in. For me, 'Activated' is not a lead single, and I just want to reassure you that is not a bad thing when I say that I don't think 'Activated' is lead single material, it's because when I listen to the song, I feel as though Cher is talking to her fans. This is a memo from Cher to her fans to say she is back and she is stronger than ever rather than a lead single for the wider world."
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