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Xbox is a video gaming brand that consists of four main home video game console lines, as well as applications (video games), the streaming media service Xbox Cloud Gaming, and online services such as the Xbox network and Xbox Game Pass. The brand is owned by Microsoft Gaming, a division of Microsoft.
The brand was first introduced in the United States in November 2001, with the launch of the original Xbox console. The Xbox branding was formerly, from 2012 to 2015, used as Microsoft's digital media entertainment brand replacing Zune. In 2022, Microsoft expanded its gaming business and reorganized Xbox to become part of its newly formed Microsoft Gaming division. Under Microsoft Gaming, Xbox's first-party publishers are Xbox Game Studios, ZeniMax Media (Bethesda Softworks), and Activision Blizzard (Activision, Blizzard Entertainment, and King), who own numerous studios and successful franchises.
The original device was the first video game console offered by an American company after the Atari Jaguar stopped sales in 1996. It reached over 24 million units sold by May 2006. Microsoft's second console, the Xbox 360, was released in 2005 and has sold 86 million units as of October 2015. The third console, the Xbox One, was released in November 2013 and has sold 58 million units. The fourth line of Xbox consoles, the Xbox Series X and Series S, were released in November 2020. The head of Xbox is Phil Spencer, who succeeded former head Marc Whitten in late March 2014.
Four engineers from Microsoft's DirectX team—Kevin Bachus, Seamus Blackley, Ted Hase and DirectX team leader Otto Berkes, began to envision what a Microsoft console to compete against the PlayStation 2 would be like. They designed a system that would use many hardware components in common with PCs, effectively running a version of Windows and DirectX to power the games on the console. This approach would make it easy for developers on Windows to build games for their new system, differentiating itself from the custom hardware solutions of most consoles. Numerous names were suggested for this console, including "Direct X Box", and the "Windows Entertainment Project". Microsoft's marketing team conducted consumer surveys of the name, using the name "Xbox" as a control believing this would be least desirable, but found that this had the highest preference from their tests, and was selected as the name of the console.
Microsoft announced in June 2025 that it was partnering with AMD to produce the next generation of Xbox hardware, which could take on a range of device types including consoles and computers.
The integrated Xbox network service launched in November 2002 allowed players to online game with a broadband connection. It first competed with Dreamcast Online but later primarily competed with PlayStation 2's online service. Although the two competing services were free, while Xbox Live required a subscription – as well as broadband-only connection, which was not completely adopted yet – Xbox Live was a success due to it having better servers, features such as a Contact list, and milestone titles such as Halo 2 (released in November 2004), which became the best-selling Xbox video game and was by far the most popular online game for the original Xbox system.
The Xbox 360 showed an expanded Xbox Live service (which now included a limited "Free" tier called Silver), the ability to stream multimedia content from PCs, while later updates added the ability to purchase and stream music, television programs, and films through the Xbox Music and Xbox Video services, along with access to third-party content services through third-party media streaming applications. Microsoft also released Kinect, a motion control system for the Xbox 360 which uses an advanced sensor system.
Two major revisions of the Xbox 360 were released following the initial launch. The Xbox 360 S (typically considered as "Slim"), launched in 2010, featured the same core hardware but with a redesigned, slimmer form factor with a smaller-sized 250 GB hard drive. It also added integrated 802.11 b/g/n Wi-Fi, TOSLINK S/PDIF optical audio output, five USB 2.0 ports (compared to the three from older versions) and a special port designed for the Kinect peripheral. The Xbox 360 S replaced the base Xbox 360 unit, which was discontinued, and sold at the same price.Dean Takahashi, VentureBeat. " Microsoft to Launch Smaller XBOX 360 Game Console ." June 14, 2010. A cheaper Xbox 360 S unit, removing the 250 GB drive while adding 4 GB of internal storage, was released later in 2010; the unit allowed users to hook up an external storage solution or purchase a 250 GB internal add-on.
The second major revision of the Xbox 360 was the Xbox 360 E, released in 2013. It featured a case style similar to the upcoming Xbox One, and eliminated one USB port and the S/PDIF, YPbPr component and S-video connections, but otherwise shared the same specifications as the Xbox 360 S.
Announced on May 21, 2013, the Xbox One has an emphasis on internet-based features, including the ability to record and stream gameplay, and the ability to integrate with a set-top box to watch cable or satellite TV through the console with an enhanced guide interface and Kinect-based voice control.
Following its unveiling, the Xbox One proved controversial for its original digital rights management and privacy practices; while Microsoft touted the ability for users to access their library of games (regardless of whether they were purchased physically or digitally) on any Xbox One console without needing their discs, and the ability to share their entire library with 10 designated "family" members, all games would have to be tied to the user's Xbox Live account and their Xbox One console, and the console would be required to connect to the Internet on a periodic basis (at least once every 24 hours) to synchronize the library, or else the console would be unable to play any games at all. After an overwhelmingly negative response from critics and consumers (who also showed concerns that the system could prevent or hinder the resale of Used goods), Microsoft announced that these restrictions would be dropped. Microsoft was also criticized for requiring the Xbox One to have its updated Kinect peripheral plugged in to function, which critics and privacy advocates believed could be used as a surveillance device. As a gesture toward showing a commitment to user privacy, Microsoft decided to allow the console to function without Kinect.[2] Kinect No Longer Mandatory For Xbox One (But Will Still Come With It). Kotaku.com. Retrieved on August 23, 2013.
On June 13, 2016, Microsoft announced the Xbox One S at E3 2016, which featured a smaller form factor, as well as support for 4K video (including streaming and Ultra HD Blu-ray) and HDR. At E3 2017, Microsoft unveiled Xbox One X, a high-end model with improved hardware designed to facilitate the playing of games at 4K resolution.
Since November 2014, Microsoft has stated it will not release sales numbers for the Xbox One line. Xbox head Phil Spencer said that while they do internally track sales figures, they do not want their developers to be focused on these numbers as to affect their products, and thus have opted not to report further sales of Xbox hardware going forward. In July 2023, Microsoft revealed that the Xbox One line has sold over 58 million units.
The Xbox Series X and Series S are high-end and low-end versions comparable to the Xbox One X and Xbox One S models, respectively, with all games designed for this model family playable on both systems. The Xbox Series X is estimated to be four times as powerful as Xbox One X, with support for 8K resolution and up to 120 frames-per-second rendering, with a nominal target of 4K resolution at 60 frames per second. The Xbox Series S is a digital-only unit with less graphic processing power, but can still render at a nominal 1440p resolution at 60 frames per second with support for 4K upscaling. Both consoles features support for new graphics rendering systems including real-time ray-tracing, and the new Xbox Velocity Architecture that works with the internal SSD drive to maximize the rate of texture streaming to the graphics processor, among other features. Besides games for this new console family, both consoles are fully compatible with all Xbox One games and most hardware, as well as all backward compatible games that were playable on the Xbox One from the Xbox 360 and original Xbox console.
To help transition consumers, Microsoft introduced its Smart Delivery system which most of its first-party games and several third-party games will use to offer free updates to Xbox One versions of games to the Xbox Series X/S version over the first few years of the consoles' launch.
During the Xbox Showcase presentation in June 2025, Microsoft announced the Asus ROG Xbox Ally, as well as a ROG Xbox Ally X version, that will use Windows and play thousands of Xbox games, as well as compatibility with Steam and other launchers. These devices are expected to launch by the end of 2025. According to The Verge, Microsoft had been working on its own handheld Xbox device prior to the partnership with Asus, and has since dropped their internal development to focus on the ROG Ally.
Games using the Xbox and Xbox Live brands have also been released for Microsoft Windows, Windows Phone, Android, and iOS devices. Xbox games can also be played using the Xbox Cloud Gaming streaming service.
Kinect was launched in North America on November 4, 2010, in Europe on November 10, 2010, in Australia, New Zealand and Singapore on November 18, 2010, and in Japan on November 20, 2010. Purchase options for the sensor peripheral include a bundle with the game Kinect Adventures and console bundles with either a 4 GB or 250 GB Xbox 360 console and Kinect Adventures. Alt URL
The Kinect claimed the Guinness World Record of being the "fastest selling consumer electronics device" after selling a total of 8 million units in its first 60 days. 24 million units of the Kinect sensor had been shipped as of January 2012.
Microsoft released Kinect software development kit for Windows 7 on June 16, 2011. This SDK was meant to allow developers to write Kinecting apps in C++/CLI, C#, or Visual Basic .NET.
Additional information on the Xbox One Kinect was released on June 6, 2013, including information on how to turn off the "always on" feature.
Although featuring improved performance over the original Xbox 360 Kinect, its successor the Xbox One Kinect was subject to mixed responses. It was praised for its wide-angle, its fast response time and high-quality camera. However, the Kinect's inability to understand some accents in English was criticized. Furthermore, controversies surround Microsoft's intentional tying of the sensor with the Xbox One console despite the initial requirements for the sensor being plugged in at all times having been revised since its initial announcement. There have also been a number of concerns regarding privacy.
Xbox 360 controllers featured a built-in monaural 2.5mm TRS jack also compatible with standard cellular phone headsets, allowing players to reuse the Xbox Communicator headset and chat on Xbox Live without a separate interface module. The premium console bundle included a wired Xbox 360 Live Communicator headset with grey and white cosmetics matching the console, which also was available separately; the wired headset connected to the audio jack on the bottom of the controller through a wide plug that included mute and volume controls. An updated Xbox 360 Headset was released in 2010 with black cosmetics, bundled with the Xbox 360 S; for the revised wired headset, the mute/volume controls were moved to a position inline along the cable.
Microsoft also announced the Xbox 360 Wireless Headset, a first-party single-ear headset accessory designed for and released with the Xbox 360 console in November 2005. Special editions of the wireless headset were released with colors themed for Halo 3 (green/orange, September 2007), the Xbox 360 S (black, 2010), and (silver, September 2010). It was replaced by the Xbox 360 Wireless Headset with Bluetooth in 2011, which could be used with the console (using the Xbox wireless protocol) or a phone (using Bluetooth).
The initial revision of the Xbox One Wireless Controller (Model 1537) also included a 2.5mm monaural jack compatible with standard cellular phone headsets. Microsoft bundled the Xbox One Chat Headset with each console starting from launch in 2013; the headset was permanently wired to an interface module that plugged into the controller's expansion port and provided microphone mute and volume controls. In addition, Microsoft released the Xbox One Stereo Headset in early March 2014, bundled with a Stereo Headset Adapter, which allowed players to listen to in-game audio blended with chat simultaneously. The Adapter connected to the controller's expansion port and headset jack, and the Headset connected to the Adapter through a 3.5mm plug. Prior headsets released with the Xbox and Xbox 360 were limited to voice chat only. A white-colored special edition was released in fall 2016. The next revision of the controller (Model 1697) replaced with 2.5mm jack with a 3.5mm jack.
A new Xbox Wireless Headset was introduced in February 2021, targeted for use on the Xbox One, Xbox Series X/S, and Windows computers. The outer surface of each earcup is a rotary control; the right earcup controls overall volume, and the left earcup controls game/chat mix level. It is equipped with both proprietary Xbox Wireless and Bluetooth radios, and could be connected to both simultaneously. A corresponding Xbox Stereo Headset, which omits the wireless connections in favor of a standard 3.5mm plug and also omits the game/chat mix control dial, was introduced in August 2021 with a reduced price.
Microsoft held a 20th anniversary celebration stream for the Xbox on November 15, 2021. During it, they announced that a documentary behind the history of the Xbox, titled Power On: The Story of Xbox. The documentary was released in six parts starting on December 13, 2021. The documentary won the Daytime Emmy Award for Outstanding Single Camera Editing.
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