Worldchanging was a nonprofit online publisher that operated from 2003 to 2010. Its strapline was A bright green future. It published newsletters and books about sustainability, bright green environmentalism, futurism and social innovation.
From 2005–2010, Worldchanging was headquartered in Seattle with Alex Steffen as executive editor and editorial lead, Julia Levitt and Amanda Reed as managing editors, and several contributing editors including Jeremy Faludi and Sarah Rich. It relied extensively on an international network of writers and correspondents.
Worldchanging was overseen by a board of directors, led by Worldchanging's chairman, the environmental photographer Edward Burtynsky until May 2010. Worldchanging was supported by grants, book sales, speaker fees and reader donations.
On November 29, 2010, Worldchanging announced that due to fundraising difficulties it would shut down. It was acquired by Architecture for Humanity in September, 2011. That organization subsequently filed for bankruptcy in January 2015, and the Worldchanging website became unavailable around March 2016.
In the opening paragraph of its manifesto, Worldchanging declared:
Reflecting on the closure of Worldchanging in 2010, Andrew Revkin contrasted its work with The World Without Us, which examined how quickly nature would erase the works of civilisation were humans to suddenly disappear. He summarised Worldchanging's work as taking on "the tougher challenge of charting life on the World *with* us".
Alex Steffen gave a TED global talk in 2005, and Jamais Cascio gave a TED talk in 2006.
Worldchanging won or was a finalist for the following awards and prizes:
In 2007, Time Magazine named Worldchanging one of the world's top 15 environmental websites. In 2008, Nielsen Company rated Worldchanging the second leading sustainability site in the world for 2007,
It was "emphatically recommended" by TreeHugger, who praised its structure and, while noting that the coverage was broader than it was deep, also noted that each section contained references to further reading material.
Publishers Weekly concluded that "it's hard to imagine a more complete resource for those hoping to live in a future that is, as editor Steffen puts it, 'bright, green, free and tough.'".
Writing in the New York Review of Books, Bill McKibben described the book as seeking answers to the question 'how we can radically transform our daily lives?'. He found it had a refreshingly pragmatic approach, although he also felt it placed a little too much emphasis on the individual over the Government as agents of change.
Looking past observations that "... it leans left and it appears to downplay the role of markets as a possible solution", Bloomberg Businessweek's Bruce Nussbaum found Worldchanging to be "full of innovation and pragmatic solutions.".
Writing in New Scientist, Andrew Simms was less enthusiastic. While he thought it made the "positive point that all is not hopeless, and that there are more ways of improving the human lot than are being used", he also thought it "betrayed a technocratic mindset that sought to impose solutions from outside a problem, rather than acknowledging that those inside a problem refugees know perfectly well what they need.".
In The Guardian, children's author Josh Lacey described the book as "a vision of how things might look if the geeks inherit the Earth." He found the brief articles contributed by over sixty authors ranged from practical suggestions for changing your daily life to simple inspirations, but that "... all this information is sandwiched between thick slices of polemic. The wide-eyed gusto does sometimes get a bit irritating." Lacey did conclude on a positive note, describing the book itself as "Elegantly produced and built to last" and that having all this information available to hand was "... a pretty good reminder of why books aren't yet redundant and probably won't be for a long time."
There were less favourable reviews. Several commentators asked how a website that promoted sustainability could justify consuming resources to publish a 600-page hardcover book and conduct a national tour to promote it (a sentiment foreshadowed by Sterling's reference to "a dizzyingly comprehensive chunk of treeware" in his Introduction on p 14). The book's publishers noted on the back page that they recorded the ecological costs and applied the appropriate offsets. The criticism may be taken as an illustration of the differences between 'bright' and 'dark' green thinking.
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