White Ox

 ( Tobacco Brands ) 

White Ox is a Dutch brand of rolling tobacco available worldwide. In Australia it is widely available to purchase from licensed tobacco retailers and is imported by Imperial Brands.

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History Originally it was produced by Douwe Egberts in the Netherlands. In 1998 the "White Ox" brand was acquired by Imperial Tobacco when Douwe Egbert sold off its hand-rolling tobacco business. White Ox tobacco is described on the packaging as a "Superior Dark Blend" of tobaccos. In the Australian market it was sold in 30 gram and 50 gram variant pouches. In March 2014 the 30 gram pouch was discontinued from sale and a 25 gram pouch introduced. Originally the 25 gram pouch was produced in New Zealand, but from late 2017 both the 50 and 25 gram pouches are now produced in The Netherlands.

An Australian government quantitative survey of RYO smokers to "Determine Impact of Plain Packaging" found that "White Ox" tobacco was perceived by this cohort as being "extremely low appeal as a product", that was associated with "prison populations and homeless people" Roll Your Own (RYO): Tobacco-plain-packaging-bill at the Department of Health of Australia, 12 June 2012

Its name is shared with the name of the original store "De Witte Os" (English translation, 'The White Ox'), in Joure, the Netherlands opened in 1753 by Egbert Douwes and his wife Akke Thysses, founders of the Douwe Egberts company. Company information on JDE website

Prior to the prison smoking ban in August 2015, White Ox tobacco was the standard issue tobacco in the state of N.S.W. Australia prisons, Goodbye White Ox: big tobacco loses last captive market as state prisons go smoke free by Julian Bajkowski on Government News where it was colloquially known as "Boob Shit" or "Boob Weed." Prison Slang

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In popular culture At the conclusion of the 1992 Vogel award-winning novel PRAISE, by Andrew McGahan, the novel's protagonist uses his last $8 to purchase a pouch of White Ox tobacco.

Andrew McGahan (1992). 9781864480115, Allen & Unwin. ISBN 9781864480115

It was also referenced in the Australian YouTube series The Big Lez Show, with character Mike Nolan saying that smoking a Marlboro Red is akin to "…smoking a White Ox no filter, fuck that for a joke THE BIG LEZ SHOW | S03 EP02 on Youtube", referring to the “traditional” Australian way of smoking White Ox as a rolled cigarette without a filter (a part of the brand's inseparable association with prison life).

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