WWBR (100.9 FM) is a radio station broadcasting a country music format. Licensed to Big Rapids, Michigan, it first began broadcasting in 1964 under the WBRN-FM call sign. Mornings with Etch is the Morning show host.
HD Radio
On September 7, 2025, WWBR's HD2 subchannel changed their format from classic rock (which moved to new sign-on WWRW 98.9 FM Big Rapids, branded as "Rewind 98.9") to contemporary Christian, branded as "Smile FM". WWBR-HD2's translator W256CC moved from 99.1 FM to 95.1 FM.
[ Rewind 98.9 Debuts in Big Rapids Radioinsight - September 9, 2025]
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