WUKS (107.7 FM broadcasting) is a radio station broadcasting a classic hip hop format.[ Licensed to St. Pauls, North Carolina, United States, the station serves the Fayetteville area. The station is currently owned by Beasley Media Group, through licensee Beasley Media Group Licenses, LLC, and features programming from Citadel Media.]
History
On October 14, 1994, Lumbee Regional Development Association, owner of Gospel music station WYRU in Red Springs, added a 6,500-watt FM station called WLRD. With 100,000-watt WZFX the only urban contemporary station in the Fayetteville market since 1990, "The Flava" would play the hottest new artists mixed with old school.[Michael Futch, "'David and Goliath' Do Battle on the Airwaves," The Fayetteville Observer, October 14, 1994.]
By the spring of 1997, WLRD ranked third, behind WZFX and WKML, in the Arbitron ratings. Later that year, Beasley Media Group purchased WYRU and WLRD from Lumbee Regional Development Association for about $1.2 million. The company had also purchased WZFX, and briefly aired that station's programming on WLRD.[Michael Futch, "Beasley Group Buys 2 More Stations," The Fayetteville Observer, July 31, 1997.]
On August 11, 1997, WLRD became Kiss 107.7, playing a more adult version of urban contemporary known as "The Touch," with artists such as Al Green, Whitney Houston, Patti LaBelle, and Earth, Wind and Fire.[Michael Futch, "Format Change Gives WLRD, 'Kiss 107.7,' a Woman's Touch," The Fayetteville Observer, August 24, 1997.] The station changed its call letters to WUKS, increased its power to 25,000 watts, and added Tom Joyner in the mornings. Later, Kiss added live DJs and, for a while, moved in an adult contemporary direction with George Michael, Dave Koz, The Temptations, Bobby Womack, The Chi-Lites, Babyface, and Kenny G.[Michael Futch, "Kiss Makes Its Niche with Love Songs," The Fayetteville Observer May 21, 2000.]
In the spring of 2008, midday host Omega Jones, and afternoon host Jae McKrae, and Calvin P in the evening held their positions respectively. In the fall of 2008, WUKS was ranked #2 overall in the market with 8.5 percent of listeners. That was the first time since 1986 a station other than Foxy 99 or WKML hit the number 2 mark. That successful trio lasted about a year, until February 2009. The station slipped to fourth with 7.6 the next year. The March 2009 debut of similarly formatted WMGU likely played a role in the station's continuous decline to eighth, at 4.3, in the spring of 2010; WMGU was fourth.
By early 2010, Taylor Morgan and Calvin P were holding down midday and afternoon drive.
At 10:00 am on September 8, 2010, an announcement was made (from afternoon announcer Calvin P) in a variation of this: "As always we thank you, our loyal listeners, for listening to WUKS-FM, St. Pauls, Fayetteville over the years. But as you know, things must change. Now, we must kiss and say goodbye." The final song on 107.7 Kiss FM was The Manhattans' "Kiss and Say Goodbye". Following this track, another announcement was made stating the switch from Kiss FM to 107.7 Jackson FM. The station began playing music from the Jackson family, with the first song being "Thriller" by Michael Jackson.
The Jackson format was a stunt. On Friday, September 10, WUKS resumed under what reports called an "urban variety" format, using the name "107.7 Jamz... Everything that jamz."[
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Kenny J was the Program Director and midday drive personality. The Big Teddy Bear has a live and local afternoon drive show. Kent Dunn is the current market manager.
On April 1, 2021, WUKS shifted their format to current-based urban adult contemporary, branded as "107.7 Jamz" with "Smooth R&B and Old School". Big Teddy Bear moved to nights and Kenny J took the afternoon shift. The "Deja Vu" show from ABC Audio airs middays, and Russ Parr in the morning.[ WUKS Shifts To Current Based Adult R&B Radioinsight - April 7, 2021]
On March 20, 2023 at Midnight, after playing "Boom Boom Pow" by The Black Eyed Peas, the station shifted to classic hip hop as "107.7 The Bounce", utilizing a branding made famous by cross-country sister station WMGC-FM in Detroit. The first song on The Bounce was "I Need Love" by LL Cool J. The previous format ranked fifth in the Fayetteville market with a 5.0 share in the Fall 2022 Nielsen Audio ratings, but trailing co-owned WZFX with its 13.7 share and Cumulus Media’s competing WMGU’s second ranked 10.3 share.[ WUKS Bounces to Classic Hip Hop]
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