WSFL-TV (channel 39) is an independent television station in Miami, Florida, United States. It is owned by the E. W. Scripps Company alongside WPXM-TV (channel 35), an owned-and-operated station of Ion Television. WSFL-TV's studios are located on Southwest 78th Avenue in Plantation; its transmitter is located in Andover.
Channel 39 began broadcasting on October 16, 1982, as WDZL. Though it was the second major independent outlet in the city after WFOR-TV, it struggled in its early years. A mishap when the antenna was installed caused the original owners to develop financial difficulties that forced a sale of controlling interest to Odyssey Partners, while a third independent, WBFS-TV (channel 33), went on the air in December 1984 and nearly immediately surpassed WDZL in the ratings. Under the ownership of Renaissance Communications, the station aired Fox Kids programming in the Miami market, became affiliated with The WB in 1995, and began airing a 10 p.m. newscast produced by NBC station WTVJ in January 1997.
The Tribune Company acquired Renaissance in a deal completed in March 1997. Tribune required a waiver to own the South Florida Sun-Sentinel newspaper and WDZL in the same market; under a temporary waiver it obtained from the Federal Communications Commission, it was required to keep their operations separate. WDZL became WBZL in April 1998 to emphasize its network affiliation. In 2002, the hold-separate condition was removed, and Tribune moved WBZL operations into the Sun-Sentinel facility in Fort Lauderdale; began featuring Sun-Sentinel content on channel 39's newscasts; and integrated their advertising sales and other operations. The WTVJ newscast was dropped in 2008 ahead of the 2009 debut of a four-hour morning show, originally known as SouthFlorida.com/Live and later The Morning Show; it lasted 16 months before being canceled due to low ratings. In 2014, Tribune split its publishing and broadcasting holdings into separate companies.
Nexstar Media Group bought Tribune Media in 2019 and sold WSFL-TV to Scripps as part of the transaction. Scripps intended to start a news department but instead contracted with WPLG for local newscasts between 2021 and 2025. The station airs a lifestyle show, Inside South Florida, and is the broadcast television home of Florida Panthers hockey.
From the start, WDZL was hamstrung. When its antenna was first installed, it fell to the ground and was damaged. The station got on the air with an emergency antenna but suffered from financial difficulties due to the three-month delay in operating at full power and needed new investors. In a deal negotiated in 1983 and completed in 1984, 39 Broadcasting Ltd. sold 79% of the station to Odyssey Partners, a New York investment firm. After the sale, Odyssey hired Big Wilson, formerly of WCIX-TV, to host a late night movie. Shortly after the purchase, the Miami market gained another independent station when Milton Grant put WBFS-TV (channel 33) on the air. Within months, WBFS surpassed WDZL in the ratings, making channel 39 the third-rated independent in the market.
In August 1985, Odyssey Partners hired Harvey Cohen, general manager of WCIX-TV, to the same role at WDZL. Two WCIX executives followed him to channel 39. The new management revamped the station's lineup by airing more movies, including uncut films. Michael Finkelstein, who ran the TV stations for Odyssey Partners, founded Renaissance Communications in 1988 with the backing of Warburg Pincus. In addition to acquiring other stations, Renaissance purchased WDZL and WCCT-TV in Connecticut from Odyssey.
When Fox Kids began in 1990, Miami Fox affiliate WSVN (channel 7) passed on the weekend lineup, which aired on channel 39. Two years later, WDZL signed a five-year deal to air all Fox Kids programming. After Hurricane Andrew, which blew down WCIX's tower, WDZL simulcast that station's 6 and 11 p.m. newscasts; WCIX, by this point a CBS affiliate, was already rebroadcasting its late news on WDZL and producing prime time news breaks for channel 39.
Beginning in late 1993, Warner Bros. and Paramount Pictures entered into a war with each other to launch new national television networks. Renaissance initially was said to have committed WDZL-TV to The WB and was the network's first announced affiliate. However, it never signed an agreement, and in December, it announced it was going with UPN. While Paramount Television Group chairman Kerry McCluggage told Broadcasting & Cable that Finkelstein had "felt he backed the wrong horse", executives familiar with the negotiations told the magazine that Paramount's partner in the network, Chris-Craft Industries, was hinting that it might buy WBFS-TV, which earlier that year had been up for sale—an outcome that Finkelstein feared would put channel 39 at a disadvantage. Renaissance had previously explored a bid for WBFS-TV that would have combined it with WDZL. The switch surprised observers because Finkelstein had previously been a public supporter of The WB.
Even though WBFS-TV entered into an affiliation agreement with The WB in April 1994, ahead of a January 1995 launch. WBFS-TV owner Combined Broadcasting reached an agreement to sell the station Paramount Stations Group. As a consequence, WBFS-TV and WDZL swapped proposed affiliations to leave WBFS-TV with UPN and WDZL with The WB, and WDZL joined The WB at its launch on January 11, 1995.
On January 6, 1997, NBC affiliate WTVJ (channel 6) began producing a 30-minute 10 p.m. newscast for channel 39. The WB39 News at 10 was initially anchored on weeknights by WTVJ anchors Willard Shepard and Jackie Nespral. It competed with WSVN's 10 p.m. news hour. By 1999, it drew about half the audience of WSVN. In 2001, a new, channel 39-exclusive anchor team of Julia Yarbough and Micah Ohlman replaced Nespral and Shepard. Under the waiver, Tribune was forbidden from using Sun-Sentinel resources in channel 39's operation. This changed in 2002, when the FCC permitted Tribune to combine the operations of the newspaper and the TV station so that it could offer its own TV news service. Tribune proceeded to do so, combining news, promotions, and advertising sales and placing the operation under Sun-Sentinel publisher Bob Gremillion. The Sun-Sentinel began promoting WBZL's 10 p.m. newscast, and the newspaper also began partnering with WTVJ, which had been working with The Miami Herald. Advertising sales executives from WBZL were teamed with those of the Sun-Sentinel, which had a larger, more specialized group of account executives.
On January 24, 2006, CBS Corporation (which had been formed from the split of Viacom in two) and WarnerMedia's Warner Bros. Entertainment division announced that they would dissolve UPN and The WB, moving some of their programming to a newly created network, The CW. Sixteen Tribune Broadcasting stations, including WBZL, were selected as affiliates. A day before The CW began on September 18, WBZL became WSFL-TV, its new call sign representing South Florida.
In 2008, Tribune shuffled WSFL-TV's local programming and moved to increase its connection to the Sun-Sentinel. In March, it announced that channel 39 and its 40 employees would relocate to the Las Olas Drive offices of the newspaper, and in April, it announced plans for a four-hour morning news program, from 5 to 9 a.m., focusing on local content and personalities and utilizing Sun-Sentinel editorial resources. The WTVJ-produced newscast was discontinued effective September 1 to focus on the new program, which launched on April 13, 2009, as SouthFlorida.com/Live, hosted by Dave Aizer, Kristin Anderson, and Amber Lyon. The program, later retitled The Morning Show, was canceled on August 4, 2010, due to low ratings. It was replaced by new primetime news breaks and a relaunched public affairs program, Inside South Florida. The next year, the station began airing Tribune's syndicated Eye Opener morning news program, adding local news inserts. In 2012, Tribune rebranded WSFL-TV to no longer share logo design elements with the Sun-Sentinel and refocus channel 39 on entertainment.
On July 10, 2013, Tribune announced plans to spin off its publishing division into a separate company. When the split was finalized in 2014, Tribune Company changed its name to Tribune Media and retained non-publishing assets, including WSFL-TV and other stations, while newspapers including the Sun Sentinel became part of the new Tribune Publishing Company. In 2015, WSFL debuted another news program from Tribune, NewsFix.
In 2017, Tribune agreed to sell itself to Sinclair Broadcast Group. In order to meet regulatory limits on national TV station reach, Sinclair agreed to divest WSFL to Fox Television Stations in what was part of a $910 million deal; Fox executives declined to make any public statement regarding the status of WSVN, which had an affiliation agreement with the network through June 30, 2019. Both transactions were nullified when Tribune Media terminated the merger and filed a breach of contract lawsuit against Sinclair; this followed FCC chairman Ajit Pai rejecting the deal and the commission voting to put it through a hearing.
Scripps initially contemplated starting a news operation for channel 39 in 2020. Instead of its own news operation, however, Scripps partnered with WPLG (channel 10) to launch a weekday morning newscast from 7–9 a.m. and a nightly 10 p.m. newscast in June 2021. This was later reduced to the 10 p.m. newscast on weeknights only. The contract for Local 10 News on WSFL terminated on August 1, 2025.
On April 19, 2024, Nexstar announced that The CW would not renew its affiliations with Scripps-owned stations, including WSFL-TV; WBFS-TV became the network's new affiliate as of September 1.
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WAND relocated its signal from channel 17 to channel 20 on April 5, 2019, as a result of the 2016 United States wireless spectrum auction.
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