WRLX (94.3 FM broadcasting) is a radio station licensed to Riviera Beach, Florida. Owned by iHeartMedia, It serves the West Palm Beach media market, broadcasting a Spanish-language contemporary hit radio format. Its studios are in Continental Drive in West Palm Beach, and the transmitter is off Hill Avenue, also in West Palm Beach.
In September 1988, its call sign was changed to WMXQ and it adopted an adult contemporary format. Call Sign History, fcc.gov. Retrieved July 21, 2020." Fall '88 Arbitrons", Billboard. February 4, 1989. p. 23. Retrieved July 21, 2020.Ross, Sean; Rosen, Craig; Stark, Phyllis. " Vox Jox", Billboard. December 2, 1989. p. 12. Retrieved July 21, 2020. In November 1989, its call sign was changed to WOLL and it adopted an oldies format. In May 1996, its format was shifted to classic hits." Format Changes", The M Street Journal. May 15, 1996. Vol. 13, No. 20. p. 1. Retrieved July 21, 2020. In August 1998, the station adopted a smooth jazz format, and in September its call sign was changed to WWLV." Format Changes & Updates", The M Street Journal. August 26, 1998. Vol. 15, No. 34. p. 1. Retrieved July 21, 2020. It was part of a simulcast with 93.9 WMIA-FM in Miami Beach." Arbitron Reissues Miami Book", Billboard. March 13, 1999. p. 98. Retrieved July 21, 2020.
In January 2003, the station's call sign was changed to WZZR, and it adopted a hot talk format, with the format and call sign moving from WAVW in Stuart, Florida." Stern Message from FCC", Radio & Records. March 26, 2003. pp. 1, 25. Retrieved July 21, 2020. It was branded "Real Radio" and was part of a simulcast with WCZR (101.7 FM) in Vero Beach." Quick Hits", Radio & Records. October 5, 2007. p. 11. Retrieved July 21, 2020." Rich Dickerson Retires From WZZR’s Love Doctors", RadioInsight. November 17, 2016. Retrieved July 21, 2020. On June 1, 2020, the station swapped formats and call signs with Spanish-language AC formatted 92.1 FM WZZR." Mia & Real Radio West Palm Beach Swapping Frequencies", RadioInsight. May 29, 2020. Retrieved July 21, 2020.
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