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WOLD-FM (102.5 FM broadcasting) is an American radio station licensed to serve the community of Marion, Virginia. The station broadcasting a classic rock music format to Southwest Virginia. WOLD-FM is owned and operated by Bristol Broadcasting Company, Inc.
In November 2007, longtime license holder Emerald Sound, Inc., reached an agreement with TECO Broadcasting, Inc., to transfer the broadcast license for WOLD-FM plus all of the station's assets for a published sale price of $400,000. In addition, TECO Broadcasting agreed to pay Emerald Sound owners Robert S. Dix and Patricia A. Dix $100,000 as "non-compete" compensation. TECO Broadcasting is wholly owned by Tom Copenhaver, licensee for WZVA. The deal was accepted for filing by the FCC on January 30, 2008, approved on April 10, 2008, and the transaction consummated on May 1, 2008.
In September 2010, the station's format shifted from pure classic rock to classic rock plus some country music, branded as "The Renegade, rock with a twang".
In 2016, the station and then-sister station WZVA were purchased by CDM Broadcasting, Inc. However, effective January 31, 2018, both stations were sold back to T.E.C.O. Broadcasting in exchange for releasing CDM Broadcasting from the $651,039 promissory note related to the 2016 purchase.
Effective February 19, 2019, T.E.C.O. Broadcasting sold WOLD-FM to Bristol Broadcasting Company, Inc. for $165,000.
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